Meta has announced that content creators in Nigeria and Ghana with at least 5,000 followers will be able to start earning money on Facebook from July 1, 2024. The company introduced two new monetisation features: In-Stream Ads on Facebook and Facebook Ads on Reels.
According to a statement from Meta, these features will enable creators to generate revenue by producing original videos and building their communities. Eligible creators in both countries can monetise their video and reel content, with support available in over 30 languages globally.
The statement from Meta read: “To use either product, creators must pass and remain compliant with Facebook’s partnership monetisation policies and content monetisation policies and must be at least 18 years old. Additionally, for in-stream ads, creators must meet certain requirements such as having a minimum of 5,000 followers.”
Commenting on the rollout, Moon Baz, Global Partnerships Lead for Africa, Middle East, and Turkey at Meta, said, “Every day, we’re inspired by the incredible African creators who use Facebook to tell their stories, connect with others, and bring people together. This expansion will empower eligible creators in the vibrant creative industry across Nigeria and Ghana to earn money, setting the bar high for creativity across the world and making Meta’s family of apps the one-stop-shop for all creators.”
Baz further explained that In-Stream Ads can play before, during, or after on-demand videos, including pre-recorded content or recordings of previous live streams. The types of In-Stream Ads include Pre-roll Ads (which play before a video starts), Mid-roll Ads (which play during videos), Image Ads (static image ads that display beneath the content), and Post-roll Ads (which appear at the end of videos).
“Ads on Facebook Reels integrate seamlessly into original Reels, enabling creators to get paid based on the performance of their original reels while entertaining fans,” Baz added.
These new features are part of Meta’s broader effort to support and empower content creators on its platform, providing them with more opportunities to earn money and engage with their audiences.
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