Foreign
Green consumption gains momentum among young Chinese
By Wang Ke, Dou Hao, People’s Daily
As environmental awareness continues to grow, green and low-carbon consumption has become a key factor influencing consumer decisions in China, especially among young people.
From preferring sustainable brands to choosing energy-efficient products and eco-friendly transportation, “green” is a defining term for the evolving consumption trends of China’s younger generation.
“Although it’s a bit more expensive than standard models, the trade-in program makes it a great deal, and most importantly, it’s energy-efficient and environmentally friendly,” said Chen Jian, a post-90s consumer, who was shopping for an air conditioner at a home appliance store in southwest China’s Chongqing municipality.
After comparison, Chen bought a new model equipped with an AI-powered energy-saving chip. This smart air conditioner can detect temperature differences between indoor and outdoor environments in real time, automatically adjusting its settings to maintain comfort while reducing annual electricity consumption by more than 10 percent.
China’s policy-backed consumer goods trade-in program has further stimulated consumer enthusiasm for automobiles, home appliances, and home furnishings, among which energy-efficient products are in high demand.
According to China’s e-commerce platform Suning.com, since the launch of a new round of trade-in program for home appliances in August 2024, the sales of energy-efficient washer-dryers, smart air conditioners, and built-in combi steamers have surged by 129 percent, 135 percent, and 228 percent respectively.
“Compared to traditional cars, new energy vehicles (NEVs) are energy-saving and eco-friendly. They’re also packed with highly appealing smart features,” said Wang Li, a consumer born in the 1990s, at an NEV booth in a shopping mall in Beijing’s Chaoyang district.
In 2024, China’s annual NEV production and sales surpassed the 10million milestone for the first time,with sales of NEVs accounting for 40.9 percent of the country’s total new vehicle sales. Online surveys show that consumers born in the 1980s and 1990s make up a larger share of potential NEV buyers.
While the trade-in program fuels young consumers’ shopping enthusiasm, it also significantly propels resource recycling. Over 75 percent of China’s certified vehicle scrapping companies now have the capacity to dismantle NEVs. In 2024, China recycled 8.46 million scrapped vehicles, marking a 64 percent year-on-year increase.
“It’s not that new products are out of my budget, but second-hand goods offer a higher cost-performance ratio,” said Hu Yuxing, a 24-year-old newcomer to Hangzhou, east China’s Zhejiang province, who often shops for clothing, bags, cosmetics and home furnishings in second-hand markets.
More and more young people are turning to second-hand goods trading platforms, both to sell unused items for extra cash and tohunt for hidden gems.
According to Xianyu, one of China’s largest second-hand goods trading platforms, the number of userson the platform has surpassed 600 million, with an average daily transaction volume exceeding 1 billion yuan ($137.9 million). More than 100 million users listed their idle items on the platform in a year, with 4 million new listingsevery day. Notably, more than half of the platform’s users were born after 1995 and 2000.
“For young people, buying and selling second-hand items reflects a rational and eco-conscious approach to consumption, which has become their way of life,” said Li Shijie, head of Xianyu’s offline business operations. “We aim to connect more idle resources in society, improve the circulation of second-hand goods, and support the growth of green consumption,” Li added.
Around midday, in an office building near Zhongshan Road in Shijiazhuang, north China’s Hebei province, Liu Xinyu, born after 1995, opened a food delivery app on her phone. She began scrolling through the options, especially looking for small-portioned meals. “They’re more affordable, well-balanced with both meat and vegetables. More importantly, they can help reduce food waste – perfect for dining alone,” she explained.
In the past two years, Chinese meal delivery platforms have increasingly introduced “small” and “half-portion” meals, reflecting young consumers’ growing demand for more flexible and efficient dining options. This shift is part of a broader trend, as sustainable practices like “recycling used bottles” and “reusing packaging” also gain popularity among young people in China.
Wei Chenhao, a 24-year-old employee in Shijiazhuang, has embraced green commuting. For his 15-kilometer daily commute, he combines a shared bike with the subway. “Driving to work just means getting stuck in traffic jams and burning fuel. But with the bike and subway, I get there in just 30 minutes and spend less than 5 yuan per trip,” he said.
Young Chinese are increasingly embracing eco-friendly consumption, from food and fashion to transportation and daily necessities.
According to an official from China’s Ministry of Commerce, promoting green consumption is significant forChina to achievethe dual carbon goals of peaking carbon emissions by 2030 and achieving carbon neutrality by 2060, foster a new development paradigm, and promotehigh-quality development.
The official said that China will launch arange of activities to encourage green consumption, enhance consumer participation, and further unleash the potential of green consumption.
Foreign
China’s Ninghai county produces 60 percent of world’s trekking poles
By Liu Junguo, People’s Daily
At a sports equipment store near the Milan-Cortina Winter Olympics venues, shelves are filled with all kinds of winter sports gear. Among the items, a pair of beginner ski poles prominently displays its origin: “Made in China.”
These poles hail from Ninghai county in Ningbo, east China’s Zhejiang province. This region, a powerhouse in outdoor equipment manufacturing, exports over 15 million ski and trekking poles annually to global markets.
Today, Ninghai commands nearly 60 percent of the global trekking pole market, with an annual output value approaching 1 billion yuan (about $145 million). Starting from scratch, the county has spent over two decades cultivating the industry and building technical expertise. It now boasts a complete of Ninghai Better Outdoor Products Co., Ltd. (Better), visitors are greeted by a diverse array of trekking poles. One standout item is a training pole designed for novice alpine skiers. Made from aviation-grade aluminum alloy, the ski pole weighs less than 200 grams, offering both lightness and strength. Its handle, crafted from specialized materials, features an ergonomic design for trekking pole supply chain and is home to numerous well-known manufacturers and exporters.
Stepping into a showroomadded comfort.
“Overseas orders for this specific product for the 2025-2026 snow season alone have exceeded 800,000 units, a 30 percent increase year-on-year,” said Zhu Xuefeng, general manager of the company.
Better exemplifies the success story of Ninghai, but its origins trace back 26 years.
In 2000, Hu Jinxue from Ninghai came across aluminum alloy trekking poles from Germany at an overseas trade fair. He quickly recognized the potential of the outdoor equipment industry.
“At the time, Ninghai had a solid base in aluminum alloy forging, but its products carried low added value. Local enterprises were eager to upgrade, yet lacked a clear direction,” Hu recalled.
After returning to China, he founded his company Xingda, introduced advanced technologies, and began producing trekking poles.
Leveraging strong expertise in metal processing and sustained technological upgrades, Xingda has grown into a leading industry player over the past two decades.
Even in its early stages, Ninghai adopted a forward-looking approach by identifying trekking poles as one of its key industries. A series of targeted measures has since helped turn it into a sector with an annual output approaching 1 billion yuan.
Inside Xingda’s smart factory, robotic arms move with precision, nano-level ironing activates fiber properties, and intelligent winding systems from dense, layered structures. Remarkably, within just 15 seconds, a roll of carbon fiber fabric is transformed into the high-strength shaft of a premium ski pole
As a key raw material for outdoor equipment such as ski poles, carbon shafts have long been expensive and subject to lengthy procurement cycles. Five years ago, Xingda still relied heavily on imports.
At that time, China depended on foreign suppliers for more than 90 percent of its high-end carbon fiber products, leaving independent innovation as the only sustainable path forward. Xingda responded by investing 70 percent of its annual profits into building a carbon shaft production facility and assembling a research team led by PhDs in materials science. After three years of intensive research, the company overcame key technical bottlenecks and achieved self-sufficiency in this critical material.
This breakthrough not only ensured stable supply and reduced costs but also led to a substantial leap in quality: Xingda’s carbon shafts are now 20 percent stronger than those produced by leading international brands..
Innovation is gaining momentum across Ninghai. Local manufacturers have filed more than 90 domestic patents, including utility models and industrial designs.
“This is one of our newly developed ski poles, designed to deliver high performance with environmental sustainability,” said Zhu Zhenkun, general manager of Ningbo Eastdragon Hardware Co., Ltd. (Eastdragon), displaying a sample. The eco-conscious design has proven highly popular in overseas markets.
In recent years, Zhu and his team have expanded internationally, where increasingly stringent carbon certification standards in Europe and the United States pose new challenges. In response, Eastdragon has not only improved product quality but also embedded green principles throughout its manufacturing process.
During production, leftover aluminum is recycled and reused, while new materials and processes are continuously explored. “After extensive testing of different handle materials, our research and development (R&D) team selected a biodegradable seaweed-based material,” Zhu said. “Handles made from this material offer a more comfortable grip and help reduce water use and carbon emissions.”
From a single product to a thriving industry, trekking poles have become a driver of local growth. Today, Ninghai has developed a complete industrial chain covering R&D and design, materials processing, component manufacturing, final assembly, and brand operations. Today, the county hosts 34 leading enterprises and innovative small and medium-sized businesses within this specialized sector, solidifying its position as the world’s foremost center for trekking pole production.
Foreign
China implements measures to counter Japan’s accelerating remilitarization
By Zhong Sheng, People’s Daily
China’s Ministry of Commerce has announced the placement of 20 Japanese entities involved in enhancing military capabilities on its export control list. A further 20 Japanese entities, where the end-users and end-uses of dual-use items cannot be verified, have been added to a watch list.
These actions are taken to safeguard China’s national security and interests, fulfilling international non-proliferation obligations, and prevent Japan’s pursuit of remilitarization and nuclear armament.
The measures are fully justified, reasonable, and lawful, demonstrating China’s commitment to the rule of law and its responsibilities as a major country.
This follows China’s January 6th announcement of strengthened export controls on dual-use items to Japan. The latest move explicitly names specific companies, translates earlier restrictions into targeted, enforceable, entity-based controls designed to effectively safeguard national security and regional peace and stability.
According to international legal instruments such as the Cairo Declaration, the Potsdam Proclamation, and the Japanese Instrument of Surrender, Japan is required to be fully disarmed and must not maintain industries that would enable its rearmament.
However, a number of Japanese companies, including Mitsubishi Heavy Industries, IHI Corporation, and Kawasaki Heavy Industries, have long been active in the defense sector, producing equipment such as naval vessels, fighter aircraft, and missiles.
For instance, multiple subsidiaries of Mitsubishi Heavy Industries have participated in the development of Japan’s hypersonic weapon system, the Hyper-Velocity Gliding Projectile for remote island defense. Vessels built by Mitsubishi Shipbuilding have not only supported Japan’s maritime activities related to the Diaoyu Islands, but have also been supplied to the Philippine Coast Guard for use in the South China Sea, posing risks to regional peace and stability.
China’s measures represent a targeted response to curb Japan’s development of offensive military capabilities and to uphold international law and the post-war international order.
Japan’s push toward remilitarization is following a clear trajectory, with a new military-industrial complex rapidly taking shape.
In recent years, Japan has accelerated its military buildup, with defense spending rising for 14 consecutive years from fiscal 2012 through fiscal 2026, and effectively doubling within three years since 2022.
State-driven support has enabled Japanese defense contractors to reap substantial profits, even fueling what some describe as a “defense bubble” in capital markets. Data show that since November 2022, the stock price of Mitsubishi Heavy Industries has surged by more than 650 percent, IHI Corporation by over 480 percent, and Kawasaki Heavy Industries by more than 280 percent. In stark contrast, Japan’s manufacturing sector has recorded an average annual growth rate of less than 1 percent over the same period.
Since Sanae Takaichi assumed power, Japan’s remilitarization process has noticeably accelerated. War preparedness has been elevated to an overriding national priority, with further support extended to defense-related interest groups.
Reports indicate that the Japanese government plans to address defense funding gaps through large-scale bond issuance and a special income tax, while also preparing to establish a “national intelligence agency” this year.
In a recent policy speech in the House of Representatives, Takaichi asserted that Japan must fundamentally strengthen its defense capabilities and pledged to clearly communicate defense procurement needs to industry. These steps are likely to further bind Japan’s defense spending to specific industrial and corporate interests, creating a self-reinforcing cycle.
At the same time, right-wing forces in Japan have shown a growing ambition to pursue nuclear capabilities. In recent months, some Japanese politicians have openly advocated for nuclear armament and sought to revise the long-standing “Three Non-Nuclear Principles.”
It is widely recognized as a “nuclear-threshold state,” having long produced and stockpiled plutonium far exceeding civilian needs. By the end of 2024, Japan possessed as much as 44.4 tons of separated plutonium.
With a complete nuclear fuel cycle and advanced nuclear industry capabilities, Japan is technically capable of producing weapons-grade plutonium. Should right-wing political forces push Japan across the nuclear threshold, it would represent a severel breach of the global nuclear non-proliferation regime.
A recent commentary by Singapore’s Lianhe Zaobao noted that nuclear non-proliferation remains central to international politics, and that Japan’s pursuit of nuclear weapons runs counter to the interests of Southeast Asia, where reducing arms races and minimizing the risk of conflict are essential to regional stability.
Japan’s remilitarization and nuclear ambitions pose a serious threat to regional peace and stability. The lessons of history make clear that appeasement of militarism amounts to a betrayal of peace. Countering the rise of right-wing forces in Japan requires concrete actions.
China’s law-based control measures aimed to prevent dual-use items from feeding into Japan’s military expansion and firmly curb any resurgence of militarism. China will work together with all peace-loving countries to uphold the post-war international order and jointly maintain regional security and stability.
Japan’s right-wing forces should recognize that a return to militarism leads only to self-destruction. Any reckless attempt to challenge international justice and the global order is bound to meet firm resistance from the forces of justice around the world.
(Zhong Sheng is a pen name often used by People’s Daily to express its views on foreign policy and international affairs.)
Foreign
Integrating grassroots Perspectives into China’s legislative process
By Zhang Tianpei, People’s Daily
Shanghai recently hosted a legislative consultation meeting on the draft law on promoting ethnic unity and progress at the Gubei civic center in Changning district’s Hongqiao subdistrict.
The meeting fostered an engaged discussion, with attendees — including deputies to the National People’s Congress (NPC), academics, legal professionals, and members of non- Communist Party of China political parties — offering a wealth of valuable insights.
For Sheng Hong, an NPC deputy and Party branch secretary in the local Ronghua No. 4 Residents’ Community, this marked her 11th such consultation meeting within a year.
“Over the past year,” Sheng noted, “the scope of these legislative consultations have covered critical areas like ecological and environmental protection, urban governance, and public well-being. Participants contribute diverse perspectives and specific revision suggestions based on their professional expertise. This process effectively integrates grassroots voices and professional insights, ensuring draft laws are more grounded in reality.”
Sheng reflected on the evolution of public participation. Initially, residents visited grassroots legislative outreach offices primarily to understand how laws are made. Gradually, she observed, they evolved from passive recipients of legislative information into active advocates for legal awareness. Today, a robust network for gathering public opinion has taken shape, with participation expanding significantly.
A notable moment came in July 2025, Sheng recalled, when the State Council issued guidelines on gradually implementing free preschool education. Residents who had previously contributed to consultations on the draft preschool education law felt a profound sense of accomplishment. “They recognized that ideas debated at our grassroots offices were being reflected in national policy,” Sheng explained.
She emphasized the shifting public expectations: “The focus is no longer just on whether laws exist, but on their effectiveness, practicality, and ability to solve real-world problems.” During the legislative process of the preschool education law, factors such as demographic changes in school-age populations and household financial capacity were fully considered.
The resulting legislation aims to encourage increased government investment to reduce family burdens while simultaneously strengthening kindergarten teaching staff and improving facilities. “Beyond ensuring access,” Sheng stated, “the law actively addresses the public’s demand for high-quality early education, enhancing its relevance and timeliness.”
Promoting “public well-being” with “public voices,” a steady stream of practical, experience-based legislative suggestions is being conveyed from grassroots legislative outreach offices to the Great Hall of the People for legal adoption.
To date, the Legislative Affairs Commission of the NPC Standing Committee has set up 60 local legislative outreach offices nationwide. Additionally, provincial and city-level legislatures operate a network of over 7,800 such offices. In 2025 alone, opinions and suggestions were solicited from these offices on 26 draft laws, yielding more than 34,000 submissions, many of which have been adopted in legislation.
“Matters of the people should be discussed by the people themselves,” Sheng said. “As an NPC deputy from the primary level, I will continue to stay close to the people, listen to their voices, pool their wisdom, and bring more of their views to the Great Hall of the People, contributing to the practice of whole-process people’s democracy at the grassroots level and to improving the quality of legislation.”
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