Connect with us

News

China enjoys huge potential in senior tourism market

Published

on

 

By Yin Jie, Cao Ruitong

Seniors are one of the most active groups in China’s tourism industry today. They are taking scenic train rides to the mountains to avoid the summer heat, traveling around the world on cruise ships and even camping in the wild.

According to the China Tourism Academy, there will be over 100 million healthy young-old travelers in China who travel frequently and are willing to spend money on their tours by the end of 2025, and the silver tourism market is expected to hit a trillion yuan ($138.18 billion) by then.

Chinese online travel agency platform Tongcheng Travel said silver tourism is one of the most powerful segments driving the recovery of the Chinese tourism market this year.

Senior tourists now make up the majority of the customers of travel agencies, said vice president of the company Yin Shuhu.

Seniors have more free time and their health conditions have been constantly improved. Besides, they are much wealthier than before. These all make it easier for seniors to go on trips and have laid a solid foundation for the rapid development of silver tourism.

The aging society in China also contributes to the rapid development of silver tourism. As of the end of 2022, the number of Chinese people aged 60 or above accounted for 19.8 percent of China’s total population. The National Health Commission estimates that the figure would exceed 30 percent around 2035.

Today, more and more seniors from medium- and small-sized cities and rural areas are traveling frequently.

Ma Yiliang, chief statistician of the China Tourism Academy, told People’s Daily that many of the earliest migrant workers in China are now over 60, they are more willing to travel and see the world after long time of working out of town.

Wellness-oriented seasonal tourism has become a new business form in the travel industry favored by more and more senior tourists.

A man surnamed Wang in Beijing would spend some time living in southwest China’s Yunnan province every summer after he retired.

“I love the rainforest there, where I can enjoy both beautiful views and fresh air. It’s good for my health,” he said.

Regions across China are continuously upgrading relevant facilities to meet the growing demand of senior travelers.

For instance, Wulong district of southwest China’s Chongqing municipality has renovated barrier free passages, elevators and escalators at tourist attractions and installed handlebars for 1,000 toilets. The Zhusha ancient town, a renowned tourist destination in Wanshan district of Tongren, southwest China’s Guizhou province has equipped itself with nearly 1,000 hospital beds and launched cooperation with local hospitals, so as to rapidly respond to medical needs of senior tourists.

A report issued by the China Consumers Association showed that the young-old are more energetic consumption-wise and there’s an obvious trend of consumption upgrading among this group. The consumption environment for seniors still needs to be optimized in an elderly-oriented manner, the report said.

Digital gap is an important factor that negatively impacts the experience of senior tourists, said a survey.

Dai Bin, head of the China Tourism Academy, noted that efforts shall be made to fill the digital gap and build an “intelligent engine” that promotes integrated development of wellness tourism and smart tourism and nurture a barrier-free environment for the silver tourism market.

Besides, demand-oriented and targeted tourism services shall also be provided to meet senior tourists’ physical and mental health demand, Dai added.

Digital elderly-oriented services are being constantly optimized across China. Shanghai’s municipal bureau of culture and tourism has launched an elderly version of a local tourism mini program, which enables senior tourists’ families and friends to book tickets of scenic spots for them online. With this mini program, senior tourists above the age of 65 can enter tourist attractions without appointment. East China’s Jiangsu province has launched a digital tourism card that enables senior residents to enjoy transportation, tourism and consumption services. On the tourism mini program launched by Guizhou province, senior tourists can not only check maps, search for bathrooms, and have digital tour guides, but also call the police or ask for rescue in just one click once emergencies happen.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Defence/Security

Banditry: Rep member condemns attack on Kwara community

Published

on

Stephen Olufemi Oni, Ilorin

The Member representing Ekiti/Isin/Irepodun/Oke-Ero Federal Constituency in the National Assembly, Hon. Raheem Tunji Olawuyi Ajuloopin, has strongly condemned the recent attack in Idofin Odo-Ashe, Oke-Ero Local Government Area of Kwara State, describing it as a cowardly act that seeks to disrupt the peace and stability of the community.

Hon. Ajuloopin, in a statement personally signed by him, expressed deep concern over the unfortunate incident and sympathised with the victims, their families, and the entire community affected by the dastardly attack, emphasising that acts of violence have no place in a civilised society, and therefore urged security agencies to intensify efforts in bringing the perpetrators to justice.

While commending the swift response of both the federal and Kwara State governments, as well as the security agencies and local vigilante groups, the lawmaker reiterated that the fight against insecurity requires collective responsibility, calling on traditional rulers, community leaders, and residents to remain vigilant and cooperate fully with security operatives by providing timely and credible information.

“Security is everyone’s business. We cannot afford to leave the safety of our communities solely to government agencies. Every citizen must be actively involved in safeguarding our environment and ensuring that peace prevails,” Hon. Ajuloopin admonished.

He reaffirmed his commitment to continued collaboration with relevant authorities to ensure that lasting peace in all parts of Kwara South and beyond.

Hon. Ajuloopin also appealed for calm, assuring that both the federal and state governments are working tirelessly to address the root causes of insecurity and prevent future occurrences.

End

Continue Reading

News

Governor Namadi Attends High profile Ministerial Meeting On Self-Sufficiency In Cairo

Published

on

From Hassan Taiye

Governor Umar Namadi is currently in Cairo,Arab Republic of Egypt, attending the Third High-Level Ministerial Meeting on Rice Self-Sufficiency, holding from October 7th to 9th, 2025, in Cairo and Sakha.

The meeting, themed “Towards Rice-Based Agri-Food Systems Transformation and Delivering on Rice Self-Sufficiency through Peer-to-Peer Learning: The Case of the Arab Republic of Egypt,” is jointly organized by the Egyptian Ministry of Agriculture and Land Reclamation, AfricaRice, the Arab Organization for Agricultural Development (AOAD), and other key continental partners.

This high-level gathering brings together African Ministers of Agriculture, State Governors, and agricultural leaders to share practical experiences on achieving rice self-sufficiency and agricultural transformation.

The event will showcase Egypt’s remarkable progress in achieving rice self-sufficiency despite its limited water and land resources, offering valuable lessons adaptable to other African contexts.
Namadi is participating alongside top policymakers, agricultural experts, and private sector players from across Africa to discuss innovations, policy reforms, and strategic investments aimed at strengthening food security and transforming the agricultural sector on the continent.

Over the three-day programme, delegates will engage in high-level ministerial sessions, technical discussions, and a field visit to Egypt’s renowned Rice Research and Training Centre (RRTC) in Sakha.

During the visit, participants will interact directly with Egyptian scientists and farmers to learn about the country’s advancements in high-yield rice varieties, efficient irrigation systems, and modern post-harvest technologies.

Jigawa State’s participation in this important forum underscores the state’s commitment to agricultural transformation, food self-sufficiency, and consolidating Jigawa’s position as one of Nigeria’s leading hubs for rice production and agribusiness development.

The meeting is expected to conclude with a Ministerial Declaration setting a continental roadmap for achieving rice self-sufficiency through collaborative research, policy coordination, and targeted investment across the rice value chain.

Governor Namadi is accompanied by senior officials from the Jigawa State Ministry of Agriculture and related agencies.

Continue Reading

News

There’s Political Genocide Against Christians in Northern Nigeria – Aisha Yesufu

Published

on

By: Fabian Apechihin

Sociopolitical activist Aisha Yesufu has accused Nigerian political leaders of perpetuating what she described as a “political genocide” against Christians in Northern Nigeria.

Yesufu made the remark on Tuesday in response to American comedian and TV host Bill Maher, who recently alleged that Nigerian Christians are facing coordinated attacks.

Maher, speaking on his HBO show, said, “I’m not a Christian, but they are systematically killing Christians in Nigeria. They’ve killed over 100,000 since 2009 and burned 18,000 churches. These are the Islamists, Boko Haram.”

Reacting via her X handle, Yesufu criticized what she called hypocrisy among Nigerian politicians who express concern over Christian persecution yet supported the Muslim-Muslim presidential ticket during the 2023 elections.

“You are shouting that Northern Christians are being persecuted, but you championed a Muslim-Muslim ticket! Their Christianity was not Christian enough for you during the 2023 election,” she wrote.

She concluded by calling for greater attention to what she termed the “political genocide” against Northern Christians, urging consistency in both words and actions when addressing religious and political marginalization in Nigeria.

Continue Reading

Trending

Copyright © 2017 Zox News Theme. Theme by MVP Themes, powered by WordPress.