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Chinese companies drive e-commerce development in Southeast Asia

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By Yang Yi, People’s Daily

A recent report jointly released by Singapore’s banking group DBS and market data and insights firm Cube projects that e-commerce sales in Southeast Asia will more than double from $184 billion in 2024 to $410 billion by 2030, representing a 14 percent compound annual growth rate over the period.

As the region’s e-commerce sector expands at a rapid pace, Chinese companies are joining forces with local businesses to deliver more convenient online shopping experiences. Their contributions range from upgrading technology platforms and innovating logistics systems to cultivating local talent, significantly enhancing the quality and competitiveness of Southeast Asia’s e-commerce industry.

On Lazada, a top e-commerce platform in Southeast Asia, a store specializing in bamboo-woven products and rattan furniture enjoys a 95 percent positive rating. Particularly popular among Thai customers, the shop receives praise in Thai, English and other languages for its prompt delivery, secure packaging, and high product quality.

The store is operated by Yu Le, a native of southwest China’s Yunnan province. A Thai-language major in university, Yu relocated to Thailand after graduation to start her business.

“I’ve been running this company for over four years. We have 26 employees managing live-streaming, customer service, packaging, and warehouse operations,” Yu explained. The warehouse, located in Samut Sakhon province, more than an hour from downtown Bangkok, enables next-day delivery for customers in the capital.

With nearly 700 million people, a significant proportion of them young, and internet penetration exceeding 70 percent in most countries, Southeast Asia is one of the most promising e-commerce markets worldwide. Lazada and Shopee are the region’s leading e-commerce platforms, while Tokopedia and TikTok are rapidly gaining influence.

In 2016, a Chinese company acquired Lazada, undertaking a comprehensive technological upgrade, injecting capital and introducing new talent to strengthen the platform.

In October last year, Lazada unveiled an AI-powered recommendation system that analyzes users’ past purchases to offer smart recommendations and virtual product trials, along with an AI shopping assistant for personalized guidance.

“The online shopping habits of Thai consumers have changed dramatically in recent years, with e-commerce taking an ever-larger share of spending,” said Yu, adding that the market still holds enormous growth potential.

At 7 a.m. in Klang, Selangor state, Malaysia, the warehouse of JINGDONG Logistics, the logistics arm of Chinese e-commerce giant JD. com, is already bustling with activity.

“These building block toys are heading to a shopping mall in Penang today and will go straight onto the shelves,” said William Oey, country manager of JD Logistics in Malaysia.

“We supply both businesses and individual customers across Southeast Asia, with orders placed before 2 p.m. typically shipped the same day,” said Oey.

Oey, an Indonesian who lived in China for more than a decade, said the company aims to replicate China’s speed and efficiency in Southeast Asia. “In China, consumers often receive their orders the next day. We want to offer the same experience here.”

To boost efficiency and accuracy, JD Logistics has introduced automated warehousing for packaging and sorting. At the facility, incoming goods are placed on a smart weighing station equipped with barcode scanning and volumetric measurement systems, which instantly record the item’s weight, dimensions, and volume, streamlining operations. Last year, the company’s business volume in Southeast Asia more than doubled.

As an increasing number of young Southeast Asians enter the e-commerce industry, Chinese companies and universities are investing in local talent development, injecting robust momentum into the sector’s sustainable growth.

In 2022, the College of Arts, Media and Technology at Thailand’s Chiang Mai University, together with its Confucius Institute, launched a joint master’s program on China-Thailand cross-border e-commerce. The program received support from the Lancang-Mekong Cooperation (LMC) Special Fund, projects under a program called “Digital Entrepreneurship Support,” and the Thailand 4.0 development strategy.

“The program has helped train digital professionals and is paving the way for the development of more startups and e-commerce platforms,” said Danaitun Pongpatcharatorntep, deputy dean of the college.

Zunyi Normal University in southwest China’s Guizhou province has also established a cross-border e-commerce training center in cooperation with industry partners. The facility is equipped with eight live-streaming studios targeting markets such as Vietnam and Thailand.

Through the China-Laos e-commerce talent development program, Laotian student Wang Yunlan, known by her Chinese name, has become a live-streaming host at the center after more than a year of training.

“I often host live-streaming sessions here in my spare time. It not only increases my income but also deepens my understanding of cross-border e-commerce. My skills have improved a lot, giving me a strong foundation for future career opportunities and entrepreneurship,” she said.

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Discovering culture and friendship in China’s ‘Snow Capital’ Altay

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By Huan Xiang, Han Liqun, Hu Renba

Altay Prefecture, located in the northwest frontier of China, sits in the northeast part of Ili Kazak autonomous prefecture in the north of Xinjiang Uygur autonomous region. It borders Mongolia to the east, Kazakhstan to the west, and Russia to the north.

From the pristine Kanas Lake, hailed as “a pure land on earth,” to the majestic landscapes of Koktokay and to the millennia-old rock paintings that earned Altay its global reputation as the “cradle of skiing,” this land is distinguished by its breathtaking natural beauty and profound cultural heritage.

“Come here, try our kebabs!” called out a man in slightly accented Mandarin. He is Percev Timofei Nikolayevich, affectionately known as Jima, a Kazakh national who now co-owns a barbecue restaurant in Beitun, Altay Prefecture, with his Chinese wife, Guan Xinlan.

Their story began at the Jeminay Port, a long-standing border crossing at the convergence of China, Kazakhstan, Russia, and Mongolia. With over a century of trading history, the port has long served as one of the most accessible gateways for China’s commerce with the three neighboring countries. 

Since reopening more than 30 years ago, it has quickly regained its role as a regional trade hub. Spotting the opportunity, Guan opened a small eatery near the port in 2005 and learned Russian to serve foreign customers.

Jima, a long-haul truck driver on the China-Kazakhstan route, soon became her de facto language tutor. Known for his warmth and generosity, he helped Guan learn Russian while also supplying her with specialty ingredients from Kazakhstan. Their relationship blossomed, and the couple married in 2009. Jima chose to settle in Altay, where he now helps run their growing business.

In recent years, improved customs efficiency and a mutual visa exemption agreement between China and Kazakhstan have significantly facilitated cross-border movement. For Jima’s family, the prosperity of the port has laid the foundation for a fulfilling life. The booming popularity of Altay as a cultural and tourism destination has opened new opportunities. In April this year, they relocated their restaurant to Beitun, expanding their reach with signature Russian-style kebabs.

From truck driver to entrepreneur, Jima has made Altay his second home. “Altay is beautiful and well-connected, attracting visitors from neighboring countries and beyond,” he said.

Altay’s mountainous terrain is covered in snow for nearly a quarter of the year. In 2018, China’s National Climate Center recognized Altay as the “Snow Capital of China.” The region’s core ice-and-snow area spans more than 30,000 square kilometers, comparable to the Alps in Europe or the Rockies in North America, making it one of the world’s premier destinations for ski tourism.

In 2005, a herder discovered ancient cave paintings in an Altay valley depicting humans skiing on primitive boards with a single pole in hand to hunt. Confirmed by researchers, these drawings represent the earliest known evidence of human skiing activities, dating back between 10,000 and 20,000 years ago.

At an international seminar on ancient skiing culture held in Altay in January 2015, more than 30 experts from 18 countries, including Norway, Sweden, and Finland, reached a consensus recognizing Altay as the birthplace of human skiing.

Nestled in the Altay Mountains, Altay is often described as “a city built within a ski resort.” Its Jiangjunshan International Ski Resort, just 1.6 kilometers from the city’s central square, holds a national 5S alpine skiing destination. With annual snowfall depth exceeding two meters, its light, fluffy powder snow has earned it the nickname “Asia’s powder snow paradise.”

The resort also reflects the growing internationalization of China’s winter sports. “We’ve seen an increase in foreign visitors in recent years, from tropical countries like Malaysia to traditional winter sports nations such as Russia, South Korea, and Japan,” said Li Xia, head of the Jiangjunshan Mountain Ski Academy.

Altay has rapidly expanded its ski infrastructure in recent years. Apart from major resorts such as the Jiangjunshan and Koktokay international ski resorts, recreational ski facilities have been established in every county. During the most recent snow season, Altay welcomed 1.408 million ski tourists, a 23.37 percent year-on-year increase.

In Altay, traces of early human skiing meet the vibrancy of a modern, international winter sports hub. With snow as a bridge and culture as its core, this borderland continues to foster stories of friendship and connection.

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Shared development: a strategic response to global challenges

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By He Yin, People’s Daily

On September 23 local time, China hosted the High-Level Meeting on Global Development Initiative (GDI) at the United Nations (UN) headquarters in New York, announcing new steps to advance the initiative with the international community. A statement was issued at the meeting, reaffirming the consensus to prioritize development and deepen cooperation under the initiative.

At a time when global development faces challenges, China is committed to building consensus and mobilizing international cooperation to drive the GDI forward, injecting strong impetus into addressing development difficulties worldwide and accelerating the implementation of the 2030 Agenda for Sustainable Development.

Development remains an eternal theme of human society and the key to people’s well-being. The UN Charter enshrined development as one of the organization’s founding purposes.

In September 2021, Chinese President Xi Jinping proposed the Global Development Initiative at the general debate of the 76th session of the UN General Assembly. With the broadest interests of humanity in mind, he called on all parties to stay committed to development as a priority, to a people-centered approach, to benefits for all, to innovation-driven development, to harmony between man and nature, and to results-oriented actions.

Since its launch, the GDI has provided a practical framework for renewing global cooperation on common development. Against the backdrop of rising unilateralism and protectionism, which have severely undermined international development cooperation, the world economy has lost momentum, and the development divide between the North and the South has continued to widen. 

In this increasingly challenging environment, the GDI has gained relevance and traction as a guiding framework for reinvigorating international development cooperation. To date, over 130 countries and international organizations have taken part in the implementation of the GDI. The UN has established a GDI implementation work group, and the China-Africa-UNIDO Center of Excellence has been inaugurated. 

As China’s proposals turn into international consensus and the country’s visions for inclusive development translate into concrete actions, the GDI is increasingly recognized as a global public good aligned with the needs of the times. 

UN Secretary-General Antonio Guterres affirmed that the GDI is totally compatible with the Sustainable Development Goals (SDGs) and directly addresses the development challenges confronting the international community.

China has always championed win-win cooperation and common development, advocating joint efforts to make the development pie bigger. The GDI embodies this approach through concrete action.

At a time when some developed countries have fallen short on development-finance commitments or reduced support for international institutions, the initiative has mobilized tangible resources and partnerships to support common progress.

In the past four years, the initiative has mobilized more than $23 billion to support the development and revitalization of the Global South, and launched over 1,800 cooperation projects. From technological cooperation to capacity building, from poverty reduction and education to the digital economy, from high-yield rice to fungus-based processing, and from child nutrition and health to women’s economic empowerment, GDI cooperation has delivered tangible benefits and strengthened local development capabilities.

These efforts have demonstrated that China’s philosophies and agenda of common development not only help countries address pressing challenges, but also provide strong momentum for advancing the broader cause of global development.

Facing new circumstances and challenges, China remains firmly committed to advancing common development. It recently announced that it would forgo any request for new special and differential treatment in current and future World Trade Organization negotiations. This decision demonstrates China’s firm commitment to safeguarding the multilateral trading system and carries clear development significance. It will help refocus the multilateral trading system on development priorities and enhance the inclusiveness and universality of international trade.

China also announced a package of concrete measures: over the next five years, it will implement another 2,000 “small and beautiful” livelihood projects in developing countries; establish a funding program dedicated to digital capacity-building within the Global Development Capital Pool; put forward a new AI+ International Cooperation Initiative; carry out 200 maritime development cooperation projects; and implement a Clean Stove Project in developing countries. 

These initiatives will accelerate the implementation of the UN 2030 Agenda for Sustainable Development, and enable more developing countries to seize the opportunities of technological transformation and green transition.

On the path of development, no country or individual should be left behind. This simple yet profound vision animates the GDI and is integral to building a community with a shared future for humanity. China stands ready to work with all parties to use the GDI as a platform to upgrade cooperation, prioritize practical actions, and achieve shared benefits, so that the fruits of development will better benefit people around the world.

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Farming made easy: how an APP is revolutionizing rural harvests in E China’s Jiangxi

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Yang Yanfei, People’s Daily

At 8 p.m. in Longyun village, Yantian township, Anfu county, Ji’an, east China’s Jiangxi province, Li Minggui reclined in his rocking chair after a long day, chatting with his wife about the rice harvest.

Li is the head of the Yantian comprehensive agricultural service center. While most parts of Jiangxi are racing to complete the double-cropping rice season, hilly villages like Longyun began harvesting their single-cropping rice in early September.

As the couple spoke, Li’s phone rang. “Hello, this is from Walou village in Xukeng township. I got your number through the Ganjitong farm machinery dispatch system. Do you have time tomorrow? The weather looks good for drying grain,” said a farmer on the line.

“No problem, but the dew is heavy in the morning, so you have to wait until 9 a.m. I’ll send our veteran, Min Lixiang, to lead the team,” Li replied.

At 3 p.m. the next day, Min and his team had wrapped up work in Walou village and were already operating their harvester in Tuqiao village, also in Yantian. The machine roared through the paddies, pulling in golden stalks of rice with each pass.

On the edge of the field, Min carefully maneuvered the machine, adjusting angles to sweep up even stray stalks with precision. Watching closely, Li gave him a thumbs-up: “Min’s got real skills. He keeps losses to a minimum. Farmers from all around ask for him during harvest.”

“We can always count on Min,” said local farmer Zhou Hailiang with a grin. “Yields look solid this year, around 700 kilograms per mu (about 467 kilograms per hectare).”

“I signed up for full-service farm management this season. Li has been guiding me through every step,” Zhou added, gesturing toward Li.

“With the Ganjitong app, farmers can order services just like takeout, from seedling cultivation and plowing to transplanting, pest control, harvesting, and drying,” Li explained. He keeps over 300 farmers’ contacts on his phone and handles dozens of requests daily. The center’s five harvesters have been running full tilt since the season began.

Anfu county has established several such agricultural service centers, offering integrated, one-stop solutions that cover the entire cycle from seed to harvest.

As one of Jiangxi’s major grain-producing counties, Anfu manages roughly 880,000 mu (around 58,700 hectares) of cultivated land. The combination of full-service centers and digital, on-demand platforms has given local farmers more flexibility and peace of mind.

According to Ouyang Suqin, head of the agricultural machinery division at the county’s rural vitalization service center, data from the Ganjitong system is integrated into a county-wide smart agriculture platform that manages more than 500 pieces of farm machinery. During peak harvest periods, centralized dispatch has boosted efficiency by over 30 percent and halved the average waiting time for farmers.

That evening, Li’s phone rang again. “According to the county platform, all of Yantian’s machines are booked, but Guashe township has already finished harvesting and has idle equipment. You can redeploy them,” Ouyang informed Li.

“The system gives us real-time access to machine availability across the entire county, allowing us to allocate resources where they’re most needed,” Li said.

As night fell, harvesters returned one after another to the service center’s garage. Squatting beside a harvester, Li wiped down the blades carefully. “Rice takes half a year to grow. If we put in a little more care, the farmers will see a better return,” he noted.

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