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Smartwatch reflects broader shifts in China’s consumer market

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By Yang Xun, People’s Daily

“This smartwatch automatically alerts when it detects abnormal blood pressure levels.”

“When a customer asks about the one-click health check feature, here’s how to explain it…”

At 9 a.m., the Huawei Smart Lifestyle Store in MixC Mall, Changsha, central China’s Hunan province, is already bustling. Sales person Wu Qian and her colleagues gathered for their morning briefing, reviewing frequent customer inquiries and rehearsing explanations of the health-tracking functions embedded in several smartwatch models.

Soon after the morning briefing wrapped up, Wu received a phone call from the regional manager. “We’re running low on several models, especially those with blood pressure monitoring. They’re selling fast. We need to restock right away,” Wu said.

The surge in restocking is closely linked to China’s consumer goods trade-in program, which has been driving an upgrade in health-related spending. In June alone, the store sold more than 400 smartwatches and fitness trackers.

“I’ve been using this fitness tracker for a few years, and I’m ready for an upgrade. I want something with longer battery life and more advanced features,” said Wang Yucheng, who was shopping with his wife.

As Wang tested different watches and fitness trackers, his wife compared strap colors, searching for one that would match her wardrobe.

“You don’t always sleep well, and this sleep tracking feature might help,” she suggested.

“These can track how long we exercise and how many calories we burn too,” Wang added, as the couple explored the devices together.

After settling on a model, Wang asked, “What’s the final price after applying the national subsidy?”

“The model with the white vegan leather strap is originally priced at 1,688 yuan ($235.05),” the salesperson explained. “With a 200-yuan trade-in discount for your old tracker, a 400-yuan store promotion, and an additional 15 percent national subsidy, the final price comes down to 924.8 yuan.”

Wang purchased a pair of smartwatches for himself and his wife. “With the combined subsidies, it’s a great deal,” he said.

Nearby, another customer, Chen Xiao, was evaluating another model.

“Online specifications don’t conve much. I have to try it in person to see if it’s a good fit,” Chen said. “With the subsidies, I’m saving several hundred yuan. Features like heart rate variability and blood oxygen monitoring are especially useful for my workouts,” Chen said.

Soon after, another customer, Liu Ming, arrived with his father. “My dad has high blood pressure. Could you recommend a suitable model?” he asked.

The salesperson demonstrated a watch equipped with blood pressure monitoring, as well as features like family member location tracking and emergency calling. If the wearer’s blood pressure exceeds a safe threshold, the smartwatch will automatically alert a designated emergency contact.

“It’s like having a personal health manager on your wrist,” Liu remarked.

As the consumer goods trade-in program continues to roll out nationwide, such scenarios are becoming increasingly common in shopping malls across China. Though compact in size, smart wearables have emerged as a symbol of consumption upgrading.

This year, digital products such as smartphones, tablets, smartwatches, and fitness trackers have been included in the consumer goods trade-in program, fueling rapid growth in sales. Since the beginning of 2025, over 69 million consumers have purchased more than 74 million digital devices nationwide.

“Health-monitoring capabilities are now customers’ primary concern,” said Wu, a seasoned salesperson. “Whereas buyers previously focused on battery life and pricing, today’s shoppers prioritize blood pressure and oxygen monitoring. We’ve had to improve our knowledge to meet their expectations.”

To address this shift, Wu’s store now holds two specialized training sessions per week, focusing less on technical specifications and more on understanding and interpreting health-related data.

As consumer preferences evolve, so do the products themselves.

Today, smart wearables under 1,000 yuan are generally sufficient for basic fitness tracking, while more premium models are increasingly centered around health management.

From entry-level to high-end, most devices now integrate both fitness and health-monitoring capabilities. Some brands are even collaborating with medical institutions to enhance data accuracy, helping consumers assess their health status in real time.

With consumer awareness rising, manufacturers are constantly refining their products and services. And in this process, the unassuming smartwatch has become a reflection of broader shifts in China’s consumer landscape.

“We just received two more orders,” Wu said. Just before closing, she spotted two new orders in the system and quickly submitted a restock request to headquarters.

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Discovering culture and friendship in China’s ‘Snow Capital’ Altay

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By Huan Xiang, Han Liqun, Hu Renba

Altay Prefecture, located in the northwest frontier of China, sits in the northeast part of Ili Kazak autonomous prefecture in the north of Xinjiang Uygur autonomous region. It borders Mongolia to the east, Kazakhstan to the west, and Russia to the north.

From the pristine Kanas Lake, hailed as “a pure land on earth,” to the majestic landscapes of Koktokay and to the millennia-old rock paintings that earned Altay its global reputation as the “cradle of skiing,” this land is distinguished by its breathtaking natural beauty and profound cultural heritage.

“Come here, try our kebabs!” called out a man in slightly accented Mandarin. He is Percev Timofei Nikolayevich, affectionately known as Jima, a Kazakh national who now co-owns a barbecue restaurant in Beitun, Altay Prefecture, with his Chinese wife, Guan Xinlan.

Their story began at the Jeminay Port, a long-standing border crossing at the convergence of China, Kazakhstan, Russia, and Mongolia. With over a century of trading history, the port has long served as one of the most accessible gateways for China’s commerce with the three neighboring countries. 

Since reopening more than 30 years ago, it has quickly regained its role as a regional trade hub. Spotting the opportunity, Guan opened a small eatery near the port in 2005 and learned Russian to serve foreign customers.

Jima, a long-haul truck driver on the China-Kazakhstan route, soon became her de facto language tutor. Known for his warmth and generosity, he helped Guan learn Russian while also supplying her with specialty ingredients from Kazakhstan. Their relationship blossomed, and the couple married in 2009. Jima chose to settle in Altay, where he now helps run their growing business.

In recent years, improved customs efficiency and a mutual visa exemption agreement between China and Kazakhstan have significantly facilitated cross-border movement. For Jima’s family, the prosperity of the port has laid the foundation for a fulfilling life. The booming popularity of Altay as a cultural and tourism destination has opened new opportunities. In April this year, they relocated their restaurant to Beitun, expanding their reach with signature Russian-style kebabs.

From truck driver to entrepreneur, Jima has made Altay his second home. “Altay is beautiful and well-connected, attracting visitors from neighboring countries and beyond,” he said.

Altay’s mountainous terrain is covered in snow for nearly a quarter of the year. In 2018, China’s National Climate Center recognized Altay as the “Snow Capital of China.” The region’s core ice-and-snow area spans more than 30,000 square kilometers, comparable to the Alps in Europe or the Rockies in North America, making it one of the world’s premier destinations for ski tourism.

In 2005, a herder discovered ancient cave paintings in an Altay valley depicting humans skiing on primitive boards with a single pole in hand to hunt. Confirmed by researchers, these drawings represent the earliest known evidence of human skiing activities, dating back between 10,000 and 20,000 years ago.

At an international seminar on ancient skiing culture held in Altay in January 2015, more than 30 experts from 18 countries, including Norway, Sweden, and Finland, reached a consensus recognizing Altay as the birthplace of human skiing.

Nestled in the Altay Mountains, Altay is often described as “a city built within a ski resort.” Its Jiangjunshan International Ski Resort, just 1.6 kilometers from the city’s central square, holds a national 5S alpine skiing destination. With annual snowfall depth exceeding two meters, its light, fluffy powder snow has earned it the nickname “Asia’s powder snow paradise.”

The resort also reflects the growing internationalization of China’s winter sports. “We’ve seen an increase in foreign visitors in recent years, from tropical countries like Malaysia to traditional winter sports nations such as Russia, South Korea, and Japan,” said Li Xia, head of the Jiangjunshan Mountain Ski Academy.

Altay has rapidly expanded its ski infrastructure in recent years. Apart from major resorts such as the Jiangjunshan and Koktokay international ski resorts, recreational ski facilities have been established in every county. During the most recent snow season, Altay welcomed 1.408 million ski tourists, a 23.37 percent year-on-year increase.

In Altay, traces of early human skiing meet the vibrancy of a modern, international winter sports hub. With snow as a bridge and culture as its core, this borderland continues to foster stories of friendship and connection.

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Shared development: a strategic response to global challenges

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By He Yin, People’s Daily

On September 23 local time, China hosted the High-Level Meeting on Global Development Initiative (GDI) at the United Nations (UN) headquarters in New York, announcing new steps to advance the initiative with the international community. A statement was issued at the meeting, reaffirming the consensus to prioritize development and deepen cooperation under the initiative.

At a time when global development faces challenges, China is committed to building consensus and mobilizing international cooperation to drive the GDI forward, injecting strong impetus into addressing development difficulties worldwide and accelerating the implementation of the 2030 Agenda for Sustainable Development.

Development remains an eternal theme of human society and the key to people’s well-being. The UN Charter enshrined development as one of the organization’s founding purposes.

In September 2021, Chinese President Xi Jinping proposed the Global Development Initiative at the general debate of the 76th session of the UN General Assembly. With the broadest interests of humanity in mind, he called on all parties to stay committed to development as a priority, to a people-centered approach, to benefits for all, to innovation-driven development, to harmony between man and nature, and to results-oriented actions.

Since its launch, the GDI has provided a practical framework for renewing global cooperation on common development. Against the backdrop of rising unilateralism and protectionism, which have severely undermined international development cooperation, the world economy has lost momentum, and the development divide between the North and the South has continued to widen. 

In this increasingly challenging environment, the GDI has gained relevance and traction as a guiding framework for reinvigorating international development cooperation. To date, over 130 countries and international organizations have taken part in the implementation of the GDI. The UN has established a GDI implementation work group, and the China-Africa-UNIDO Center of Excellence has been inaugurated. 

As China’s proposals turn into international consensus and the country’s visions for inclusive development translate into concrete actions, the GDI is increasingly recognized as a global public good aligned with the needs of the times. 

UN Secretary-General Antonio Guterres affirmed that the GDI is totally compatible with the Sustainable Development Goals (SDGs) and directly addresses the development challenges confronting the international community.

China has always championed win-win cooperation and common development, advocating joint efforts to make the development pie bigger. The GDI embodies this approach through concrete action.

At a time when some developed countries have fallen short on development-finance commitments or reduced support for international institutions, the initiative has mobilized tangible resources and partnerships to support common progress.

In the past four years, the initiative has mobilized more than $23 billion to support the development and revitalization of the Global South, and launched over 1,800 cooperation projects. From technological cooperation to capacity building, from poverty reduction and education to the digital economy, from high-yield rice to fungus-based processing, and from child nutrition and health to women’s economic empowerment, GDI cooperation has delivered tangible benefits and strengthened local development capabilities.

These efforts have demonstrated that China’s philosophies and agenda of common development not only help countries address pressing challenges, but also provide strong momentum for advancing the broader cause of global development.

Facing new circumstances and challenges, China remains firmly committed to advancing common development. It recently announced that it would forgo any request for new special and differential treatment in current and future World Trade Organization negotiations. This decision demonstrates China’s firm commitment to safeguarding the multilateral trading system and carries clear development significance. It will help refocus the multilateral trading system on development priorities and enhance the inclusiveness and universality of international trade.

China also announced a package of concrete measures: over the next five years, it will implement another 2,000 “small and beautiful” livelihood projects in developing countries; establish a funding program dedicated to digital capacity-building within the Global Development Capital Pool; put forward a new AI+ International Cooperation Initiative; carry out 200 maritime development cooperation projects; and implement a Clean Stove Project in developing countries. 

These initiatives will accelerate the implementation of the UN 2030 Agenda for Sustainable Development, and enable more developing countries to seize the opportunities of technological transformation and green transition.

On the path of development, no country or individual should be left behind. This simple yet profound vision animates the GDI and is integral to building a community with a shared future for humanity. China stands ready to work with all parties to use the GDI as a platform to upgrade cooperation, prioritize practical actions, and achieve shared benefits, so that the fruits of development will better benefit people around the world.

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Farming made easy: how an APP is revolutionizing rural harvests in E China’s Jiangxi

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Yang Yanfei, People’s Daily

At 8 p.m. in Longyun village, Yantian township, Anfu county, Ji’an, east China’s Jiangxi province, Li Minggui reclined in his rocking chair after a long day, chatting with his wife about the rice harvest.

Li is the head of the Yantian comprehensive agricultural service center. While most parts of Jiangxi are racing to complete the double-cropping rice season, hilly villages like Longyun began harvesting their single-cropping rice in early September.

As the couple spoke, Li’s phone rang. “Hello, this is from Walou village in Xukeng township. I got your number through the Ganjitong farm machinery dispatch system. Do you have time tomorrow? The weather looks good for drying grain,” said a farmer on the line.

“No problem, but the dew is heavy in the morning, so you have to wait until 9 a.m. I’ll send our veteran, Min Lixiang, to lead the team,” Li replied.

At 3 p.m. the next day, Min and his team had wrapped up work in Walou village and were already operating their harvester in Tuqiao village, also in Yantian. The machine roared through the paddies, pulling in golden stalks of rice with each pass.

On the edge of the field, Min carefully maneuvered the machine, adjusting angles to sweep up even stray stalks with precision. Watching closely, Li gave him a thumbs-up: “Min’s got real skills. He keeps losses to a minimum. Farmers from all around ask for him during harvest.”

“We can always count on Min,” said local farmer Zhou Hailiang with a grin. “Yields look solid this year, around 700 kilograms per mu (about 467 kilograms per hectare).”

“I signed up for full-service farm management this season. Li has been guiding me through every step,” Zhou added, gesturing toward Li.

“With the Ganjitong app, farmers can order services just like takeout, from seedling cultivation and plowing to transplanting, pest control, harvesting, and drying,” Li explained. He keeps over 300 farmers’ contacts on his phone and handles dozens of requests daily. The center’s five harvesters have been running full tilt since the season began.

Anfu county has established several such agricultural service centers, offering integrated, one-stop solutions that cover the entire cycle from seed to harvest.

As one of Jiangxi’s major grain-producing counties, Anfu manages roughly 880,000 mu (around 58,700 hectares) of cultivated land. The combination of full-service centers and digital, on-demand platforms has given local farmers more flexibility and peace of mind.

According to Ouyang Suqin, head of the agricultural machinery division at the county’s rural vitalization service center, data from the Ganjitong system is integrated into a county-wide smart agriculture platform that manages more than 500 pieces of farm machinery. During peak harvest periods, centralized dispatch has boosted efficiency by over 30 percent and halved the average waiting time for farmers.

That evening, Li’s phone rang again. “According to the county platform, all of Yantian’s machines are booked, but Guashe township has already finished harvesting and has idle equipment. You can redeploy them,” Ouyang informed Li.

“The system gives us real-time access to machine availability across the entire county, allowing us to allocate resources where they’re most needed,” Li said.

As night fell, harvesters returned one after another to the service center’s garage. Squatting beside a harvester, Li wiped down the blades carefully. “Rice takes half a year to grow. If we put in a little more care, the farmers will see a better return,” he noted.

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