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China home to over 1 billion users of short video platforms
By Yang Junfeng
Swiping the phone for some fun videos has become a common practice for people when they are riding the metro, waiting for buses, taking a short break or preparing to sleep.
According to a report on China’s internet development released by the China Internet Network Information Center, China had nearly 1.07 billion internet users by December 2022, and the number of short video platform users hit 1.01 billion.
Experts believe that as short videos seep into livestream, e-commerce, education, tourism and other industries, relevant applications and platforms are becoming part of life for all.
Ajun is a content creator on Chinese short video platform Douyin, the Chinese version of TikTok. A video in which the young man with tanned skin cooks a few pieces of tofu received over 2 million likes on Douyin and was selected as an official highlight moment of the platform for 2022. Many viewers left comments to express their appreciation of it.
Ajun is just one of the many content creators on Chinese short video platforms, where farmers record their rural life, doctors popularize health tips, and tourists share the beautiful moments on their trips. On these platforms, all users have the opportunity to show themselves.
Experts said the increasingly enriched content on short video platforms has expanded user base and user loyalty, thus becomes a major source of growth in traffic and the time spent by users on short videos.
The creation of short videos is easily accessible, flexible and fun. That’s why short videos are favored by internet users and there are more and more people joining this industry.
Uyinga is a Gen-Z girl who shares the lifestyle of the herdsmen in her hometown Xilingol league, north China’s Inner Mongolia autonomous region on short video platforms. Since her graduation from university, she has gained over 2 million followers and her videos have been viewed more than 400 million times. Besides, she has helped herdsmen in Xilingol league sell more than 10 million yuan ($1.45 million) of local agricultural products.
Another young woman from central China’s Hubei province is leveraging short video platforms to expand the market for lotus root products of her hometown; 58-year-old inheritor of intangible cultural heritage He Qing has gained many young followers on short video platforms who are interested in the ancient Chinese filigree inlay art; a woman graduated from Tsinghua University, one of the top higher institutions in China, shares books via livestreaming and recommends to followers tabletop games and toys that help build better family relations.
As short video platforms gradually get into the e-commerce sector, a new model that combines videos and e-commerce has placed profound impacts on people’s consumption behavior.
Experts believe that the massive user base of short video platforms is nurturing a gigantic market. Short videos are an important marketing channel and commercial carrier. They are an effective way for e-commerce operation.
In addition, a batch of short video creators focusing on knowledge sharing are sprouting nowadays. More and more high-above technologies are being introduced to and understood by the general public.
It is learned that Douyin has launched a popular science short video series, which invited scholars, scientific institutions, cultural celebrities and influencers to offer authoritative knowledge for adolescents through experiments, animation and live-action scenarios.
Short video platforms are becoming an arena for more and more experts and scholars where they can share their views. Sun Wu, an influencer in the field of science popularization, told People’s Daily that short videos have achieved the transition from one-way explanation to two-way interaction, which lead to higher user loyalty and greater vitality of the content.
Inna Lillahi wa Inna Ilaihir-Raji’un.
The Chairman and Editor-in-Chief of , Hon. Inuwa Bwala, on behalf of the management and staff, has expressed deep sorrow over the death of veteran journalist and pioneer editor of the newspaper, Abdulazeez Suleiman.
Bwala also extended condolences to Suleiman’s family, associates and the Nigerian media industry, describing his passing as a monumental loss at a time his experience, courage and service to the nation were still greatly needed.
Suleiman reportedly died shortly before a scheduled surgery.
A pioneer editor of National Trail Newspaper, Abdulazeez Suleiman was regarded as a thoroughbred journalist with a remarkable talent for breaking exclusive stories and shaping public discourse through responsible journalism.
Throughout his distinguished career, he worked with notable media organisations, including National Trail Newspaper, Daily Trust, Summit and The Road. He earned widespread admiration for fearless reporting, ethical conduct and unwavering commitment to professionalism.
His writings and public interventions consistently reflected deep concern for justice, peace, accountability and national unity.
Beyond journalism, Suleiman was widely respected as a bridge-builder who strongly believed in dialogue, mutual understanding and peaceful coexistence among Nigeria’s diverse peoples. He remained steadfast in his conviction that truth and justice are essential pillars for national progress.
Though his voice has now gone silent, the values and ideals he stood for will continue to inspire generations. His legacy as a principled journalist, advocate and patriot will endure in the hearts of many whose lives he touched through his work and humanity.
The management and staff of National Trail Newspaper prayed Almighty Allah to forgive his shortcomings, grant him Aljannatul Firdaus and comfort his family, friends, colleagues and members of the in this moment of grief.
Rest in peace, Abdulazeez Suleiman. Your service and legacy will not be forgotten.
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JUST IN: After Primary Election Victory, Shehu Sani Visits Parents’ Graves to Offer Prayers and Express Gratitude to God
Following his victory in the party primary election, Senator Shehu Sani visited the graves of his parents to pray and give thanks to Almighty God.
The former senator described the visit as very important to him, noting that his parents played a significant role in his upbringing and in shaping his political life.
Shehu Sani prayed for Allah to forgive his parents and all deceased Muslims, while also reaffirming his commitment to continue serving the people with honesty and integrity after securing victory in the primaries.
The gesture has attracted attention from his supporters and social media users, many of whom praised his act of remembering his parents after a political success.
Inna Lillahi wa Inna Ilaihir-Raji’un.
The Chairman and Editor-in-Chief of , Hon. Inuwa Bwala, on behalf of the management and staff, has expressed deep sorrow over the death of veteran journalist and pioneer editor of the newspaper, Abdulazeez Suleiman.
Bwala also extended condolences to Suleiman’s family, associates and the Nigerian media industry, describing his passing as a monumental loss at a time his experience, courage and service to the nation were still greatly needed.
Suleiman reportedly died shortly before a scheduled surgery.
A pioneer editor of National Trail Newspaper, Abdulazeez Suleiman was regarded as a thoroughbred journalist with a remarkable talent for breaking exclusive stories and shaping public discourse through responsible journalism.
Throughout his distinguished career, he worked with notable media organisations, including National Trail Newspaper, Daily Trust, Summit and The Road. He earned widespread admiration for fearless reporting, ethical conduct and unwavering commitment to professionalism.
His writings and public interventions consistently reflected deep concern for justice, peace, accountability and national unity.
Beyond journalism, Suleiman was widely respected as a bridge-builder who strongly believed in dialogue, mutual understanding and peaceful coexistence among Nigeria’s diverse peoples. He remained steadfast in his conviction that truth and justice are essential pillars for national progress.
Though his voice has now gone silent, the values and ideals he stood for will continue to inspire generations. His legacy as a principled journalist, advocate and patriot will endure in the hearts of many whose lives he touched through his work and humanity.
The management and staff of National Trail Newspaper prayed Almighty Allah to forgive his shortcomings, grant him Aljannatul Firdaus and comfort his family, friends, colleagues and members of the in this moment of grief.
Rest in peace, Abdulazeez Suleiman. Your service and legacy will not be forgotten.
Dr. Nafiu Sankara Emerges as Kano Central Senatorial Candidate Ahead of the Next Elections
National Trail Mourns Pioneer Editor, Abdulazeez Suleiman
Hon. Jaafaru Yakubu Declared Winner of Bali/Gassol Federal Constituency in Taraba
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