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Chinese e-commerce platforms help exporters tap into domestic market

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By Wang Ke, Liu Shiyao, People’s Daily

In response to the challenges posed by changes in the external market environment, a number of Chinese e-commerce platforms have introduced a range of initiatives, including direct procurement, dedicated sales zones, traffic support, and supplier-buyer matchmaking, to help export-oriented enterprises expand into China’s domestic market. These efforts have yielded encouraging results.

“Our shop on WeChat recorded over one million yuan ($138,560.77) in single-day sales for the first time,” said Li Xiongfei, head of a kitchenware manufacturing company based in east China’s Zhejiang province. The company’s products are primarily exported to North America, Europe, and the Middle East markets.

Recently, Tencent, the tech giant that operates the social media app WeChat, rolled out 10 support measures, including fast-track onboarding, incentives for new merchants, traffic support, and commission discounts, to help foreign trade enterprises broaden their access to both domestic and international markets.

In 2023, the kitchenware manufacturerventured into an online shop on WeChat, but due to limited operational experience, the results were modest. With the new support policies in place, Tencent’s business solutions team began providing “one-on-one” coaching on livestream planning and visual design, gradually improving the company’s performance.

“For example, during our livestreams, the platform advised us to highlight the cookware’s light weight and ease of cleaning — features domestic consumers’priorities. As a result, viewership jumped from a few hundred to tens of thousands,” Li said.

Wang Zhuo, head of the business solutions team for WeChat online stores, noted that many export-oriented enterprises have highly competitive products, with strong fundamentals in materials, design, and quality control. By optimizing their sales strategies to better align with domestic consumer preferences, such companies can gradually build brand recognition and connect with broader customer bases.

According to a Ministry of Commerce official, in line with the overarching plan for an initiative aiming at promoting premium export-oriented products in the domestic market, efforts are underway to leverage e-commerce’s distribution advantages and China’s position as the global leader in online retail market to facilitate export companies in shifting to domestic sales.

15leading e-commerce platforms have responded actively, implementing8 categories of measures including direct order procurement and supplier-buyer matchmaking.

As of April 23, 9 platforms had opened fast-track onboarding channels, while6 had established domestic sales zones, facilitating over 6,000 connections with foreign trade enterprises, more than 600 of which have already opened online shops.

Ma Hong, general manager of Zhuhai K·SKIN Co,. Ltd. (K·SKIN), a manufacturer specializing in electronic beauty devices and haircare products, told People’s Daily that within just half a day, Chinese e-commerce giant JD.com helped the company identify over 10,000 shelf-readyproducts for immediate listing.

K·SKIN has long focused on overseas markets, selling products such as hair straighteners, facial steamers, and beauty devices. After learning of the company’s needs, JD.com’s personal care appliances team responded quickly. The head of the beauty appliance division led a team to Zhuhai, south China’s Guangdong province for in-depth discussions. Together, they swiftly selected products for immediate domestic sale, with additional support to follow, such as adding Chinese-language manuals to facilitate the products’ entry into the domestic market.

Recently, JD.com announced its plan to purchase no less than 200 billion yuan worth of export-oriented products for domestic sales over the coming year. Leveraging its self-operated model and robust supply chain, JD.com will directly source high-quality products from foreign trade enterprises and launch a dedicated online zone for premium export-oriented goods to accelerate market entry. The platform will also provide intensive training programs for onboarded merchants.

In the coming months, Chinese retailer Suning.com will hold offline consultation events across Guangdong, Jiangsu, Zhejiang, and Shandong provinces, offering operational training and support services. It will leverage its online platform, over 1,000 self-operated stores, and more than 10,000 county- and township-level retail outlets to help foreign trade enterprises expand sales channels.

A common challenge for export-oriented firms lies in their limited experience in domestic e-commerce operation. In response, e-commerceplatforms are rolling out targeted initiatives to help these businesses establish online sales capabilities as quickly as possible.

Taobao and Tmall, platforms under Chinese e-commerce giant Alibaba, recently launched an initiative to support at least 10,000 foreign trade merchants and 100,000 product listings. Through six specific measuresincluding rapid onboarding, semi-managed services, localized merchant support, and direct procurement from Tmall Supermarket, merchants can get onboard within a day and start selling the next.

Meituan, a Chinese shopping platform for hyperlocal commerce, has also introduced green channels for merchant onboarding, operational support, and brand building to help foreign trade goods launch across its ecosystem.

For example, Meituan’s front-end warehouse service Xiaoxiang Supermarket will establish a dedicated zone for high-quality export products and offer customized marketing strategies. Meituan’s private-label brands are partnering with foreign trade firms that have strong supply chains and manufacturing capabilities to jointly develop cost-effective, high-quality products tailored for domestic markets. Since Meituan officially launched its green channel, more than 200 enterprises have entered the domestic sales matchmaking process.

“We will sustain efforts to fostercollaboration among platforms, industries and local governments, to help exporters shift to the domestic market, thus stabilizing foreign trade and expanding consumption,” said a Ministry of Commerce official.

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Understanding the history of World War II to build a peaceful future

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By Zhu Chengshan

“Dead To Rights,” a film about the Nanjing Massacre during World War II, recently premiered in China to significant acclaim, sparking a surge of interest in domestically-produced war films this summer.

Historical truth transcends time, possessing both revelatory power and enduring impact. The film portrays 15-year-old Luo Jin, an apprentice at Nanjing’s Huadong Photo Studio, who uncovered harrowing evidence while developing photographs for Japanese officers during the city’s occupation. The images captured scenes of mass killings, rape, and other atrocities committed against Chinese civilians by Japanese aggressors.

At great personal risk, Luo secretly duplicated dozens of the images and compiled them into an album. These materials were later safeguarded by Wu Xuan, a patriotic student, ultimately serving as pivotal evidence at the trial of Hisao Tani, the principal perpetrator of the Nanjing Massacre.

The true history cannot be erased. No matter how relentlessly Japanese right-wing forces or historical revisionists attempt to rewrite the past, their efforts are ultimately futile.

Does that painful chapter of history still carry meaning in our time? The answer is unquestionably yes. Patriotic education remains a lasting theme.

Chinese President Xi Jinping pointed out that the responsibility for war crimes lies with a few militarists, but not the people. However, people cannot at any time forget the severe crimes committed by aggressors. The Nanjing Massacre, committed by Japanese aggressors, was an atrocious anti-human crime and a dark page in the history of humanity.

This blood-soaked memory serves as a solemn reminder: when a nation is poor and weak, its people become vulnerable to the gravest violations of fundamental rights. We must never forget these historical lessons nor allow such tragedies to recur.

History serves both as the best textbook and dose of sobriety. The Nanjing Massacre remains one of the darkest and most harrowing chapters in the Chinese People’s War of Resistance Against Japanese Aggression. This is a historical truth universally acknowledged by the international community.

Throughout the war, more than 35 million Chinese soldiers and civilians were killed or wounded. China suffered direct economic losses of over $100 billion and indirect losses exceeding $500 billion, calculated in terms of 1937 levels.

As China commemorates the 80th anniversary of the victory in the Chinese People’s War of Resistance Against Japanese Aggression and the World Anti-Fascist War, we recognize this conflict as modern China’s longest and largest struggle against foreign aggression..Despite paying the heaviest national price, it culminated in the Chinese people’s first complete victory in their fight for liberation – a triumph that belonged not only to China but to all peace-loving people worldwide.

A truthful understanding of World War II history is fundamental to building lasting peace for the present and the future. China’s prolonged resistance tied down vast numbers of Japanese troops, shattering the scheme of Japan joining forces with fascist Germany and Italy to launch a two-front assault and dominate the world.

As the main Eastern battlefield of the anti-fascist war, China’s war of resistance made a critical contribution to its worldwide victory and the cause of justice and freedom for humanity. Franklin D. Roosevelt, then U.S. President, once commented that without China, or if China had been defeated, many more Japanese divisions would have been deployed to other areas.

Today’s world is undergoing profound changes unseen in a century, and these changes are accelerating. Hegemonism, power politics and Cold War mentalities alongside growing economic coercion is on the rise. In the face of these challenges, the Chinese people feel more deeply than ever the importance of patriotism, unity, and self-strengthening.

This makes it all the more vital to confidently share the great significance of the victory in the Chinese People’s War of Resistance Against Japanese Aggression, and to highlight the decisive role of the main Eastern battlefield in the global fight against fascism.

To promote enduring peace and stability across the world, we must engage with history in a spirit of sincerity and humility – drawing wisdom from its experiences, and learning from its lessons, so that the true history can guide the way forward for all humanity.

(Zhu Chengshan is a Professor at Changzhou University, former vice president of the Chinese Society for the History of the War of Resistance Against Japanese Aggression, and former curator of the Memorial Hall of the Victims in Nanjing Massacre by Japanese Invaders)

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Chinese products bring coolness to European consumers

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By Li Gang, People’s Daily

With heat waves sweeping across Europe this summer, demand for Chinese-made air conditioners (AC) is rising, signaling a shift in the region which is long accustomed to getting through the season without cooling systems.

Customs data reveals China’s air conditioner exports to EU countries reached $3.76 billion during the first half of 2025, representing a 43.2% year-on-year increase and setting a new record for the period. This growth continues the robust export momentum established in 2024.

Air conditioning is not as widely used in Europe as in many other parts of the world, due to high rental rates, deeply rooted awareness of environmental protection, and the high cost of installation and operation. Drilling into walls is often banned in historic buildings, and landlords generally won’t approve outdoor AC units. Installation must be carried out by certified professionals, often costing several hundred euros, with regular maintenance required.

To cope with the situation, Chinese air conditioner brand Midea has rolled out a portable split-type air conditioner for the European market. Portable, quiet, and comfortable, the product meets the needs of local consumers and is popular in Germany, France, Italy, the Netherlands, and beyond.

“This model has indoor and outdoor units, but unlike traditional split-type AC units, it’s easy to install and can be moved around. Its cooling performance is excellent,” said Zhu Zhou, sales director of Midea Residential Air Conditioners in Europe.

In Northern Europe, buying and installing an AC can cost around 3,000 euros. It’s a bit cheaper in Western and Southern Europe. The portable split-type AC is priced at 1,199 euros, users can save a lot by installing it themselves, Zhu said.

The spike in demand has ramped up production. At Midea’s smart factory in Nansha district of Guangzhou, south China’s Guangdong province, assembly of the portable split-type AC units is running in an orderly manner.

“We’ve shipped over 80,000 units so far, with another 20,000 scheduled for production,” said Sun Qi, head of production planning at the factory.

Midea has established dedicated production lines to ensure quality and output. The AC products are shipped to Europe via sea and the China-Europe freight trains. The sea freight route begins at Nansha Port in Guangzhou, passes through the Strait of Malacca, rounds South Africa, and arrives at the Port of Rotterdam, the Netherlands.

The rail freight route begins in Guangzhou, exits China via Horgos Port, and travels through Kazakhstan, Russia, Belarus, Poland and other countries before arriving in Germany. In the first half of the year, Midea’s AC sales in Europe rose 35 percent.

Multiple Chinese brands are gaining traction. The portable AC products of TCL DeLonghi, a joint venture between home appliances groups TCL and DeLonghi, are also selling well in Europe.

“Our sales are up 25 percent this year in the European market,” said Du Quanbin, head of market management at the overseas marketing center of TCL DeLonghi Home Appliances (Zhongshan) Co., Ltd., located in Nantou town of Zhongshan, Guangdong.

Production lines at the company’s production workshop are running at full capacity. According to Du, orders for Europe have already been shipped, and the products being made will be sent to countries such as Australia, New Zealand, South Africa, and Argentina, stocking up in advance for summer in the Southern Hemisphere.

Beyond air conditioners, Chinese-made cooling products are becoming common in German homes. German consumers report these offerings combine affordability with innovative features.

Stephen, a Berlin plumber who frequently works in uncooled environments, recently purchased a Chinese-made cooling uniform from a department store. The garment features breathable, heat-resistant fabric with UV protection and specialized cooling technology that maintains body temperatures up to 15°C below ambient conditions – a practical solution for extreme heat.

Shenzhen-based appliance supplier Weikenxiong observed a March surge in European orders for compact electric fans, now selling approximately 200,000 units monthly at over 100 euros each.

“This product was once a hit across Southeast Asia,” said Yu Yuewu, head of Yuecheng Plastic Products Factory in Longdu town, Chenghai district, Shantou of Guangdong. Holding one of the fans, Yu explained that it features an energy-efficient motor for powerful airflow, semiconductor cooling, and a built-in power bank, providing a steady stream of cool air.

The European market places strict demands on energy efficiency and environmental sustainability. “To maintain long-term market growth, the industry chain must push technological boundaries by adhering to high standards,” Yu added, expressing optimism about future prospects.

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Trump Condemns Killings of Christians in Nigeria, Promises Strong Response

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By: Fabian Apechihin

The United States has issued a strong condemnation of recent massacres targeting Christians in Nigeria and across sub-Saharan Africa, describing the violence as “horrific” and pledging coordinated action with international partners.

The statement follows a series of deadly incidents, including the slaughter of 27 Christians in Bindi Ta-hoss, Nigeria, by suspected Islamist Fulani militants. Witnesses said many victims—women and children among them—were burned alive while sheltering in a church.

“I lost my wife and second daughter in the attack,” survivor Solomon Sunday told reporters. “They were burned alive.”

Just days earlier, on July 27, 49 Christians were hacked to death with machetes during prayers in the Eastern Democratic Republic of Congo. Authorities blamed the ISIS-linked Allied Democratic Forces. Across the region, groups such as Boko Haram and ISIS West Africa are accused of killing, displacing, and seizing land from Christian communities.

“The Trump administration condemns in the strongest terms this horrific violence against Christians,” the White House said, stressing that defending religious freedom is both a moral obligation and a U.S. foreign policy priority.

Human rights organisations have labelled the attacks a campaign of “ethno-religious cleansing.” John Eibner, president of Christian Solidarity International, noted that over 165 Christians have been killed in Nigeria’s Plateau State alone in the past four months. “People are being killed like chickens, and nothing is being done,” added local youth leader D’Young Mangut.

According to Open Doors, more Christians are killed for their faith in Nigeria than in the rest of the world combined. Over the past decade, jihadist violence in sub-Saharan Africa has claimed about 150,000 lives and displaced more than 16 million Christians. In Plateau State, more than 64 communities have reportedly been seized by armed Fulani militants.

Religious leaders warn the violence is systematic. Bishop Wilfred Anagbe, who lost 20 parishioners in a recent attack, accused militants of seeking to transform parts of Nigeria into an Islamic State. Families of victims say they are “tired of condolences” and demand tangible protection.

Henrietta Blyth, CEO of Open Doors UK and Ireland, called for urgent global attention: “For too long, nobody has been talking about the horrific wholesale slaughter of Christians. The Western world needs to wake up and be outraged.”


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