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China’s bag charm economy: small accessories, big cultural impact

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By Lin Lili, Hong Qiuting, Qi Zhiming, People’s Daily

From plush vinyl dolls in diverse shapes and museum-inspired cultural creations to unique souvenirs from scenic areas — an array of accessories now dangle from the backpacks of young people across China.
Portable and lightweight, bag charms are gaining increasing popularity among Chinese consumers. The ever-evolving designs of these small ornaments have fueled a consumption boom, supported by robust industrial clusters, and are now advancing through coordinated efforts in global expansion—together shaping the emerging “bag-charm economy.”
At a Beijing designer toy store, shoppers enthusiastically pose with Wakuku characters, sharing photos on social media. “Key features such as small size, affordability and emotional resonance align perfectly with young people’s lifestyles,” said Hong Yong, an associate researcher at the Chinese Academy of International Trade and Economic Cooperation under the Ministry of Commerce.
He observes that emotion-driven consumption has shifted priorities: young buyers now prioritize products delivering joy, belonging, and self-expression over pure utility.
As Chinese New Year approached, Nanjing resident Wu Wenjing purchased outfits not just for family, but for her Labubu charm. “I match charms to my mood and outfits,” she explains. “Sometimes they feel like emotional codes — shared recognition sparks instant connections.”
Liang Mei, president of the China Toy and Juvenile Products Association, observed that bag charms offer young people moments of everyday delight through a relatively relaxed consumption model. By fostering emotional connections, they help form interest-based communities with a shared sense of identity. At the same time, collaboration with well-known intellectual properties (IPs) and user participation in co-creation continue to inject vitality into the market.
Manufacturing Innovation Dongguan, China’s “designer toy capital,” anchors the global industry with over 4,000 manufacturers and 1,500 supporting enterprises. Its complete industrial chain covers design, production, IP licensing, and sales.
At the headquarters of a toy manufacturer in Chashan township, Dongguan, a team of 10 designers was discussing design drafts for a “Baku” series of bag charms.
“This China-chic bag charm blends traditional Chinese colors and auspicious symbols with modern design. Inspired by the mythical ‘Baku — a creature said to devour nightmares and bring sweet dreams — it carries the wish that all good dreams may come true in the coming year,” explained Wu Qiaomei, brand marketing director involved in the project.
She noted that from concept finalization to detail refinement, the initial design draft takes about 15 days to complete, with the sample workshop then needing another three to five days to produce the first plush prototype.
“With in-house manufacturing capabilities, we maintain flexibility in production coordination and scheduling,” Wu added. “From design confirmation to mass shipment, the entire process can be completed within about 30 days,”
With diverse styles and ever-changing market trends, bag charms call for agile production response. The consumer-end enthusiasm is fundamentally supported by a supply-side shift — from mass manufacturing to flexible customization. The robust production capacity within the toy industry provides the essential foundation for the rapid adaptation and output of these accessories.
In the past, producing a plastic toy required mold development costing tens of thousands of yuan, necessitating mass production runs of tens to hundreds of thousands of units to lower per-unit cost.
Today, smart manufacturing and digital workshops have made small-batch production truly feasible — minimum orders as low as 50 units or batch productions of merely 100 pieces are now readily achievable, with even single custom toys possible through 3D printing.
Labubu has sparked a worldwide trend in collectible art toys. Following the success of the animated film Nobody, bag charms featuring its characters sold out repeatedly after going viral overnight. Meanwhile, charms shaped like traditional Chinese herbs — such as goji berries, red dates, and red sage — have captivated overseas consumers with their creative designs and distinctive Eastern aesthetic.
Time magazine in the United States noted that China’s new generation of trendy toys is reshaping the international image of “Made in China” by telling stories rooted in local IPs and showcasing distinctive aesthetics.
In the first half of 2025, Chinese toy company Pop Mart recorded triple-digit growth in markets across Southeast Asia, Europe and the Americas, with growth in the Americas exceeding tenfold. The company’s global store count has now surpassed 570.
Products from HERE have reached nearly 20 countries and regions — including North America, Europe, Southeast Asia, and the Middle East — via distribution channels. Li Peng, Chairman of HERE, noted, “Breaking down cultural barriers through localized creation and building emotional bonds with global consumers are key to helping Chinese brands move beyond manufacturing and build greater brand value.”
Looking ahead, as more Chinese flagship products and brands go global, these small charms, infused with Chinese creativity and emotion, are poised to tell ever more compelling Chinese stories on the world stage.

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SANKARA NIGERIA LIMITED PARTNERS LOVOL TO EMPOWER AFRICAN YOUTHS THROUGH MECHANIZATION TRAINING IN KADUNA

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In a bold step toward tackling youth unemployment and advancing agricultural mechanization in Nigeria and across Africa, Sankara Nigeria Limited, in partnership with LOVOL, has successfully launched an intensive training programme aimed at equipping young people with modern mechanical and technical skills.
The initiative, which focuses on contemporary mechanized systems and agricultural equipment maintenance, is designed to build a new generation of skilled technicians capable of driving Africa’s agricultural transformation. The programme provides hands-on training in modern mechanical practices, particularly in the operation, servicing, and maintenance of advanced farming machinery.
Speaking on the development, Dr. Nafiu Danladi Sankara described the opportunity as both impactful and timely, noting that the programme represents a strategic investment in human capital development. According to him, the collaboration between Sankara Nigeria Limited and LOVOL underscores a shared commitment to empowering African youths with practical knowledge that fosters self-reliance and reduces dependence on white-collar employment.
He emphasized that the training is not limited to Nigeria alone but extends across Africa, reflecting a broader vision to create a continent-wide network of competent technicians who can support the growing demand for mechanized farming solutions.
“This initiative is about more than training; it is about creating opportunities, restoring dignity to labour, and building a future where young people can stand on their own through acquired skills,” he stated.
The technical workshop, which drew participants from different parts of the region, was held in Kaduna State, specifically in Zaria, at Unguwa Kaya Junction, New Jos Road, KM 2.
Participants in the programme expressed appreciation for the quality of training and the exposure to modern equipment, noting that such initiatives are critical in bridging the skills gap in the agricultural and mechanical sectors.
The programme also received warm support from the host community in Zaria, located in the historic Zazzau Emirate, where participants were welcomed with remarkable hospitality. Organizers and trainees alike commended the people of Zaria for their generosity and encouraging reception, which contributed to the overall success of the exercise.
As Nigeria continues to seek sustainable solutions to unemployment and food security challenges, initiatives like this stand as a testament to the role of private sector collaboration in national development. By equipping young people with relevant, market-driven skills, Sankara Nigeria Limited and LOVOL are not only transforming lives but also laying a solid foundation for economic growth and agricultural modernization across the continent.

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NNPCL Must Account for N210trn by April 29 – Senate

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…Orders Ojulari-led management to produce Kyari, others before committee

From Taiye Hassan
The Senate, on Wednesday, through its Committee on Public Accounts, fixed April 29, 2026, as the deadline for the management of the Nigerian National Petroleum Company Limited (NNPCL) to appear before it and account for the alleged N210 trillion flagged in audit reports covering 2017 to 2023.
The committee directed the Group Chief Executive Officer (GCEO) of NNPCL, Engineer Bayo Ojulari, to appear alongside the immediate past GCEO, Mele Kyari; former Chief Financial Officer, Umar Ajia; Dr. Bala Wunti; and the company’s external auditors on the scheduled date without fail.
The resolution followed a motion moved by Senator Osita Izunaso (Imo West) and seconded by Senator Adams Oshiomhole (Edo North).
Chairman of the committee, Senator Aliyu Wadada (Nasarawa West), stressed that the N210 trillion in question, as contained in the audit reports, must be fully accounted for by the company’s management, particularly the immediate past leadership led by Kyari.
According to him, the responses so far provided by NNPCL to the 19 audit queries were unsatisfactory, noting that Nigerians deserve clear, detailed, and transparent explanations.
“This committee, and by extension the Senate, is not satisfied with the blanket explanation given by NNPCL on the N103 trillion it claimed represents liabilities. Liabilities comprise components such as retention fees, legal fees, and audit fees, and the specific amounts spent on each must be clearly stated and justified,” he said.
Wadada also demanded a detailed breakdown of the N107 trillion which the company claimed was expended on Joint Venture (JV) cash calls, as well as funds allegedly owed by some defunct banks whose identities were not disclosed.
“Consequently, it is hereby resolved that NNPCL is given an additional two weeks to appear before this committee unfailingly. The deadline for compliance is Wednesday, April 29, 2026,” he added.
Earlier, a member of the committee, Senator Abdul Ningi (Bauchi Central), called for the invocation of the National Assembly’s powers to compel the appearance of NNPCL management, citing repeated failures to honour invitations.
“We must treat this matter with the utmost seriousness. The essence of democracy rests significantly on the strength and authority of the legislature. Unfortunately, in recent times, there appears to be a growing reluctance by individuals to honour invitations from the National Assembly, leaving members feeling helpless in compelling appearances before committees,” he said.

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APC Group To Kwara Political Actors: Shun Violence, Hate Speech

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Stephen Olufemi Oni, Ilorin

A frontline political group in the All Progressives Congress (APC) in Kwara State have charged political actors across the 16 local government areas of the State to shun violence, rancour and hate speech before, during and after the 2027 general elections.

The APC group, under the aegis of the Asa Progressive Movement (APM), has, therefore, sued for peaceful, issue-based campaigns, devoid of acrimony and name-calling, ahead of the elections.

The Movement made this call in Afon, headquarters of the Asa local government at the endorsement programme of President Bola Ahmed Tinubu for second term, as well as the governorship ambition of former Kwara State APC Chairman, Hon. Bashir Omolaja Bolarinwa.

In a communique signed by the APM Coordinator and the Secretary, Engineer Daud Oladipupo Babatunde and Comrade Yusuf Mutiu Akorede respectively, the Movement said: “We are committed to a peaceful, issue-based campaign and we, therefore, urge all political actors to shun violence, hate speech, and any conduct capable of heating up the polity.

“We call on all well-meaning sons and daughters of Kwara State, regardless of party affiliation, to join this movement for the restoration and advancement of our dear State.

“The 2027 election is about the future of our children and we must rise above petty sentiments.

“We pass a vote of confidence in Hon. Bashir Omolaja Bolarinwa and in the leadership of our great party, the APC, for presenting to the people a competent, credible, and compassionate candidate.

“All structures of the Movement, from the State to the polling unit levels, are hereby directed to commence immediate and intensive mobilisation for the reelection of President Bola Ahmed Tinubu and the candidature of Hon. Bashir Omolaja Bolarinwa. Every member is now an ambassador of these two projects.”

The communique reads further: “Our decision is predicated on Hon. Bolarinwa’s proven track record of service as former Councillor, former Council Chairman, former member of the Federal House of Representatives, former State Chairman of the party, who led the party to 100 percent victory in the 2019 elections, and former Board Chairman of the NBC; his desire to tackle the lingering problems of insecurity, youth unemployment, and agricultural revival; and his integrity, accessibility, and capacity to unite the diverse peoples of the State.

“The APM unanimously endorses Tinubu for second term and Bolarinwa as our preferred candidate for the office of Governor in the 2027 general elections under the platform of the All Progressives Congress (APC).”

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