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China’s bag charm economy: small accessories, big cultural impact
By Lin Lili, Hong Qiuting, Qi Zhiming, People’s Daily
From plush vinyl dolls in diverse shapes and museum-inspired cultural creations to unique souvenirs from scenic areas — an array of accessories now dangle from the backpacks of young people across China.
Portable and lightweight, bag charms are gaining increasing popularity among Chinese consumers. The ever-evolving designs of these small ornaments have fueled a consumption boom, supported by robust industrial clusters, and are now advancing through coordinated efforts in global expansion—together shaping the emerging “bag-charm economy.”
At a Beijing designer toy store, shoppers enthusiastically pose with Wakuku characters, sharing photos on social media. “Key features such as small size, affordability and emotional resonance align perfectly with young people’s lifestyles,” said Hong Yong, an associate researcher at the Chinese Academy of International Trade and Economic Cooperation under the Ministry of Commerce.
He observes that emotion-driven consumption has shifted priorities: young buyers now prioritize products delivering joy, belonging, and self-expression over pure utility.
As Chinese New Year approached, Nanjing resident Wu Wenjing purchased outfits not just for family, but for her Labubu charm. “I match charms to my mood and outfits,” she explains. “Sometimes they feel like emotional codes — shared recognition sparks instant connections.”
Liang Mei, president of the China Toy and Juvenile Products Association, observed that bag charms offer young people moments of everyday delight through a relatively relaxed consumption model. By fostering emotional connections, they help form interest-based communities with a shared sense of identity. At the same time, collaboration with well-known intellectual properties (IPs) and user participation in co-creation continue to inject vitality into the market.
Manufacturing Innovation Dongguan, China’s “designer toy capital,” anchors the global industry with over 4,000 manufacturers and 1,500 supporting enterprises. Its complete industrial chain covers design, production, IP licensing, and sales.
At the headquarters of a toy manufacturer in Chashan township, Dongguan, a team of 10 designers was discussing design drafts for a “Baku” series of bag charms.
“This China-chic bag charm blends traditional Chinese colors and auspicious symbols with modern design. Inspired by the mythical ‘Baku — a creature said to devour nightmares and bring sweet dreams — it carries the wish that all good dreams may come true in the coming year,” explained Wu Qiaomei, brand marketing director involved in the project.
She noted that from concept finalization to detail refinement, the initial design draft takes about 15 days to complete, with the sample workshop then needing another three to five days to produce the first plush prototype.
“With in-house manufacturing capabilities, we maintain flexibility in production coordination and scheduling,” Wu added. “From design confirmation to mass shipment, the entire process can be completed within about 30 days,”
With diverse styles and ever-changing market trends, bag charms call for agile production response. The consumer-end enthusiasm is fundamentally supported by a supply-side shift — from mass manufacturing to flexible customization. The robust production capacity within the toy industry provides the essential foundation for the rapid adaptation and output of these accessories.
In the past, producing a plastic toy required mold development costing tens of thousands of yuan, necessitating mass production runs of tens to hundreds of thousands of units to lower per-unit cost.
Today, smart manufacturing and digital workshops have made small-batch production truly feasible — minimum orders as low as 50 units or batch productions of merely 100 pieces are now readily achievable, with even single custom toys possible through 3D printing.
Labubu has sparked a worldwide trend in collectible art toys. Following the success of the animated film Nobody, bag charms featuring its characters sold out repeatedly after going viral overnight. Meanwhile, charms shaped like traditional Chinese herbs — such as goji berries, red dates, and red sage — have captivated overseas consumers with their creative designs and distinctive Eastern aesthetic.
Time magazine in the United States noted that China’s new generation of trendy toys is reshaping the international image of “Made in China” by telling stories rooted in local IPs and showcasing distinctive aesthetics.
In the first half of 2025, Chinese toy company Pop Mart recorded triple-digit growth in markets across Southeast Asia, Europe and the Americas, with growth in the Americas exceeding tenfold. The company’s global store count has now surpassed 570.
Products from HERE have reached nearly 20 countries and regions — including North America, Europe, Southeast Asia, and the Middle East — via distribution channels. Li Peng, Chairman of HERE, noted, “Breaking down cultural barriers through localized creation and building emotional bonds with global consumers are key to helping Chinese brands move beyond manufacturing and build greater brand value.”
Looking ahead, as more Chinese flagship products and brands go global, these small charms, infused with Chinese creativity and emotion, are poised to tell ever more compelling Chinese stories on the world stage.
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Lawyer Demands Release of Detained Kano Blogger, Maryam Shehu
By Hassan Agboola
A lawyer and human rights activist, Hamza Nuhu Dantani, has called for the immediate release of Kano-based blogger, Maryam Shehu, who he said has been in the custody of the Economic and Financial Crimes Commission (EFCC) for almost 30 days.
Dantani, in a statement on Monday, said the prolonged detention of Shehu was becoming difficult to reconcile with the rule of law and provisions of the 1999 Constitution, particularly her fundamental right to personal liberty.
He questioned why Shehu should remain in detention for nearly 30 days, particularly over an offence he described as ordinarily bailable.
“How on earth can a person be detained for almost 30 days and counting, particularly in relation to an offence that is ordinarily bailable, without meaningful consideration of her liberty and constitutional rights?” he asked.
Dantani said the EFCC’s powers to investigate did not give the commission the right to detain a suspect indefinitely, punish her before trial or disregard her fundamental rights.
He also criticised the alleged practice of photographing persons in EFCC custody and publishing their images online while they remain presumed innocent.
Citing Section 36(5) of the Constitution, Dantani said the law guarantees the presumption of innocence until a suspect is proven guilty by a competent court.
He warned that publicly portraying suspects as criminals before trial could amount to subjecting them to public punishment and humiliation.
“The EFCC is a law-enforcement institution. It must therefore be the first institution to demonstrate obedience to law. It cannot demand respect for law from citizens while appearing to disregard constitutional safeguards itself,” he said.
Dantani urged the commission to either charge Shehu before a competent court if it has credible evidence against her or release her immediately
.
“We call on EFCC to respect the Constitution, respect presumption of innocence and respect fundamental right to personal liberty. Investigation is not conviction. Detention is not punishment. And an allegation is not guilt,” he said.
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Cristiano Ronaldo’s Comment on Lionel Messi’s Tribute to His Dad Becomes Most-Liked Instagram Comment
By Fabian Apechihin
Cristiano Ronaldo’s heartfelt message to Lionel Messi following the death of his father, Jorge Messi, has reportedly become the most-liked comment in Instagram history.
Jorge Messi died on August 7 in Rosario, Argentina, aged 68. Five days later, Messi paid tribute to his late father in an emotional Instagram post featuring a photo of the pair.
In the post, Messi wrote, “Te amo, pa” — meaning “I love you, Dad” — alongside a lengthy tribute reflecting on his father’s influence and the pain of losing him.
Among the many reactions from fans, celebrities and fellow footballers was a message from Ronaldo.
“Un abrazo enorme para ti y los tuyos en estos duros momentos, Leo. Mucha fuerza,” Ronaldo wrote, which translates to: “A huge hug to you and yours in these tough times, Leo. Much strength.”
Ronaldo’s comment reportedly attracted more than 6.86 million likes and over 86,000 comments, making it the most-liked comment on Instagram.
The previous record was also held by Ronaldo, whose comment on Kylian Mbappé’s announcement of his move to Real Madrid reportedly received more than five million likes.
Other football stars also expressed their condolences to Messi. Neymar Jr.’s message, translated as “Much strength for you and your family. Big hug,” reportedly received more than 1.6 million likes, while David Beckham’s comment expressing support for Messi and his family attracted more than 300,000 likes.
In his tribute, Messi described his father’s death as difficult to comprehend, saying he struggled to accept that he would no longer see or speak with him.
Messi also recalled how his father had encouraged him to play at the 2026 World Cup despite his deteriorating health. He said his father had hoped to watch him compete and had planned to travel if his condition improved.
According to Messi, he had promised his father that Argentina would reach the final so he could be there. Although Argentina reached the final, his father was unable to attend.
Reflecting on the loss, Messi said he had wanted to win the tournament and bring the trophy to his father but ultimately struggled physically during the competition.
The emotional tribute highlighted the close bond between Messi and his father and the profound impact of his loss on the football superstar.
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Why Did Senate President, Edo Governor Come to Osun to Monitor Election? – Analyst
By Fabian Apechihin
Aliu Mohammed, Chief Executive Officer of Magnate Communication and Public Affairs Analyst, has questioned the decision of Senate President Godswill Akpabio and Edo State Governor Monday Okpebholo to travel to Osun State to monitor the governorship election.
Mohammed raised the question while discussing political developments surrounding the election during an interview with Vanguard News TV on Tuesday, August 18, 2026.
The public affairs analyst wondered why senior political figures, including the Senate President and a governor from another state, would personally travel to Osun to monitor the election when the All Progressives Congress (APC) already had party officials on the ground to represent its interests.
“Why would people at the level of Senate President, the Governor of Edo State, come to Osun State to monitor an election when you have your party officials there?” Mohammed asked.
His comments came amid discussions about the involvement of senior APC figures in the Osun governorship election. Their presence in the state attracted attention as political parties and their supporters monitored the voting process and awaited the outcome.
Mohammed questioned the necessity of having the Senate President and the Edo State Governor physically present in Osun to observe the electoral process.
He argued that party officials ordinarily have the responsibility of monitoring elections and representing their parties at polling locations and other relevant stages of the process.
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