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China’s bag charm economy: small accessories, big cultural impact

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By Lin Lili, Hong Qiuting, Qi Zhiming, People’s Daily

From plush vinyl dolls in diverse shapes and museum-inspired cultural creations to unique souvenirs from scenic areas — an array of accessories now dangle from the backpacks of young people across China.
Portable and lightweight, bag charms are gaining increasing popularity among Chinese consumers. The ever-evolving designs of these small ornaments have fueled a consumption boom, supported by robust industrial clusters, and are now advancing through coordinated efforts in global expansion—together shaping the emerging “bag-charm economy.”
At a Beijing designer toy store, shoppers enthusiastically pose with Wakuku characters, sharing photos on social media. “Key features such as small size, affordability and emotional resonance align perfectly with young people’s lifestyles,” said Hong Yong, an associate researcher at the Chinese Academy of International Trade and Economic Cooperation under the Ministry of Commerce.
He observes that emotion-driven consumption has shifted priorities: young buyers now prioritize products delivering joy, belonging, and self-expression over pure utility.
As Chinese New Year approached, Nanjing resident Wu Wenjing purchased outfits not just for family, but for her Labubu charm. “I match charms to my mood and outfits,” she explains. “Sometimes they feel like emotional codes — shared recognition sparks instant connections.”
Liang Mei, president of the China Toy and Juvenile Products Association, observed that bag charms offer young people moments of everyday delight through a relatively relaxed consumption model. By fostering emotional connections, they help form interest-based communities with a shared sense of identity. At the same time, collaboration with well-known intellectual properties (IPs) and user participation in co-creation continue to inject vitality into the market.
Manufacturing Innovation Dongguan, China’s “designer toy capital,” anchors the global industry with over 4,000 manufacturers and 1,500 supporting enterprises. Its complete industrial chain covers design, production, IP licensing, and sales.
At the headquarters of a toy manufacturer in Chashan township, Dongguan, a team of 10 designers was discussing design drafts for a “Baku” series of bag charms.
“This China-chic bag charm blends traditional Chinese colors and auspicious symbols with modern design. Inspired by the mythical ‘Baku — a creature said to devour nightmares and bring sweet dreams — it carries the wish that all good dreams may come true in the coming year,” explained Wu Qiaomei, brand marketing director involved in the project.
She noted that from concept finalization to detail refinement, the initial design draft takes about 15 days to complete, with the sample workshop then needing another three to five days to produce the first plush prototype.
“With in-house manufacturing capabilities, we maintain flexibility in production coordination and scheduling,” Wu added. “From design confirmation to mass shipment, the entire process can be completed within about 30 days,”
With diverse styles and ever-changing market trends, bag charms call for agile production response. The consumer-end enthusiasm is fundamentally supported by a supply-side shift — from mass manufacturing to flexible customization. The robust production capacity within the toy industry provides the essential foundation for the rapid adaptation and output of these accessories.
In the past, producing a plastic toy required mold development costing tens of thousands of yuan, necessitating mass production runs of tens to hundreds of thousands of units to lower per-unit cost.
Today, smart manufacturing and digital workshops have made small-batch production truly feasible — minimum orders as low as 50 units or batch productions of merely 100 pieces are now readily achievable, with even single custom toys possible through 3D printing.
Labubu has sparked a worldwide trend in collectible art toys. Following the success of the animated film Nobody, bag charms featuring its characters sold out repeatedly after going viral overnight. Meanwhile, charms shaped like traditional Chinese herbs — such as goji berries, red dates, and red sage — have captivated overseas consumers with their creative designs and distinctive Eastern aesthetic.
Time magazine in the United States noted that China’s new generation of trendy toys is reshaping the international image of “Made in China” by telling stories rooted in local IPs and showcasing distinctive aesthetics.
In the first half of 2025, Chinese toy company Pop Mart recorded triple-digit growth in markets across Southeast Asia, Europe and the Americas, with growth in the Americas exceeding tenfold. The company’s global store count has now surpassed 570.
Products from HERE have reached nearly 20 countries and regions — including North America, Europe, Southeast Asia, and the Middle East — via distribution channels. Li Peng, Chairman of HERE, noted, “Breaking down cultural barriers through localized creation and building emotional bonds with global consumers are key to helping Chinese brands move beyond manufacturing and build greater brand value.”
Looking ahead, as more Chinese flagship products and brands go global, these small charms, infused with Chinese creativity and emotion, are poised to tell ever more compelling Chinese stories on the world stage.

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Gov AbdulRazaq Lauded Over Conferment Of Sadauna Of Ilorin Title

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Stephen Olufemi Oni, Ilorin

Kwara State Governor AbdulRahman AbdulRazaq has been hailed for the conferment of the prestigious Sadauna of Ilorin Emirate title on him by His Royal Highness, the Emir of Ilorin, Alhaji (Dr.) Ibrahim Sulu-Gambari, CFR.

Giving the commendation on Tuesday in a statement in Ilorin, the state capital, Alhaji Yakubu Garba Gobir, who is the Sarkin Gobir and Madawaki of the Ilorin Emirate, described the recognition and honour on Governor AbdulRazaq as well deserved, timely and apt, giving his huge contributions to the growth and development of Ilorin Emirate and Kwara State as a whole.

Gobir specifically commended the Emir of Ilorin for conferring this distinguished title in recognition of the qualities and contributions of the new Sardauna, noting that it is a solemn call for greater responsibility, leadership, loyalty and devoted service to the Emirate and its people.

He added: “The title of Sardauna occupies a position of profound significance in the history, heritage and traditions of the Ilorin Emirate. I commend His Royal Highness, Alhaji (Dr.) Ibrahim Sulu-Gambari, CFR, the Emir of Ilorin, for conferring this distinguished title in recognition of the qualities and contributions of the new Sardauna.

“The title embodies courage, leadership, loyalty and devoted service to the Emirate and its people. Your elevation is therefore not merely a mark of honour; it is also a solemn call to greater responsibility and continued service.

“As a fellow title-holder in the Ilorin Emirate, I am particularly delighted to welcome you into this distinguished circle of traditional leadership. I am confident that you will bring to the office the same qualities of leadership, dignity and unwavering commitment to public service that have distinguished your tenure and career.

“At a time when our Emirate and our State require men and women of character, wisdom and courage to advance the interests of our people, I am certain that you will make a meaningful contribution to the enduring unity, progress and development of the Ilorin Emirate.”

Gobir offered prayers for a successful, impactful and enduring tenure for the new Sadauna, adding:
“May Almighty Allah grant you wisdom, sound health and strength, and may He make your tenure as Sardauna of Ilorin a source of lasting honour to you, your family and the entire Ilorin Emirate.”

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FG Commissions KWASU ICT Centre To Enhance Graduates Employability

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Stephen Olufemi Oni, Ilorin.

The wife of President Bola Ahmed Tinubu, Senator Oluremi Tinubu, has commissioned a TETFund/Renewed Hope Initiative-backed ICT Experience Centre at the Kwara State University (KWASU), Malete.

It would be recalled that KWASU is one of the six tertiary institutions selected for the pilot phase of this intervention, with one institution representing each of the Nigerian six geopolitical zones.

Represented at the commissioning on Tuesday by the wife of the Vice-President, Nana Shettima, Tinubu said the project is a testament to the federal government’s commitment to advancing education, digital inclusion and enhancing graduate employability.

“The TETFund/Renewed Hope Initiative ICT Experience Centre we are commissioning today represents opportunity, innovation, knowledge, and the future of young people in Kwara State and beyond.

She said: “This initiative aligns with the Renewed Hope Agenda of the administration of His Excellency, President Bola Ahmed Tinubu, GCFR, which places emphasis on youth empowerment, education, innovation, and economic transformation. Mr President is committed to creating opportunities that will equip Nigerian youths with knowledge and skills required to thrive in a modern and competitive world.”

Senator Tinubu said the facility was designed as a modern technology centre equipped with ICT laboratory, interactive digital display, conference facility, and exhibition spaces, adding that it would be an environment for learning, creativity, research, and technology advancement.

According to her, the ICT centres had been commissioned at the Ekiti State University on May 28, University of Cross Rivers State on September 4, Anambra State Polytechnic on September 10, adding that the Centres at Kaduna State University and Taraba State Universities would be commissioned soon.

“The next phase of this intervention will cover 15 institutions in Adamawa, Bayelsa, Borno, Delta, Edo, Enugu, Imo, Katsina, Nasarawa, Niger, Ondo, Osun, Rivers, Yobe, and Zamfara states which construction is currently ongoing. This expansion demonstrates the administration’s commitment to ensuring that more Nigerian youths, irrespective of their locations, have access to digital learning opportunities,” she said.

She encouraged the students to take ownership of the facility, maximise the opportunity it provides, and use technology positively to enhance their lives, community, and the nation.

In his speech, the Executive Secretary of Tetfund, Architect Sonny Echono, said the centres are being established across selected Universities, Polytechnics and Colleges of Education, with the Kwara State University, Malete proudly hosting the facility in the North-Central Zone.

“Through practical training and digital skills acquisition, TETFund seeks to enhance graduate employability, foster innovation and position Nigeria to participate more effectively in the global
technology-driven economy,” he added.

Echono also said that the ICT Experience Centre is designed to equip students and lecturers with critical digital skills in Artificial Intelligence, Cybersecurity, Robotics and Software Development.

He added: “The Centre being commissioned today is one of the foremost ICT Experience Centres being delivered across the country, and the third to be commissioned this year. The Centre is equipped with modern digital devices, Computer systems and relevant software to facilitate training, practical learning and skills development. The facility is appropriately furnished and
fully air-conditioned, with supporting power and municipal infrastructure.”

Also speaking, the Vice Chancellor of the University, Professor Shaykh- Luqman Jimoh, said the new facility represents vision, belief, and an investment in the Nigerian youth to better shape the future of our
nation.

The Vice Chancellor described the ICT Experience Centre as an investment in human capital, in innovation, in entrepreneurship, and, most importantly, it is an investment in the future of Nigeria.

“This Centre will provide opportunities for our students to develop practical digital skills and engage with contemporary technologies. Importantly, it is our hub for interdisciplinary engagement.

“This ICT Experience Centre is therefore a timely, critical, and strategic infrastructure that will definitely enhance research, teaching, learning, entrepreneurship, and community service. This intervention is at the core of what this university seeks from partners and donors: synergies that add value and impact on today and the future,” he started.

KWASU Vice Chancellor also assured that the ICT Experience Centre would be put to maximum use for the benefit of students, researchers, and the University
community, adding that the “KWASU community would engage with the facilities in this Centre, we will use it. We will explore, experiment, learn, and innovate in i

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2027: Violent ;Kaduna as ADC, APC Supporters Trade Accusations….APC Calls For Police Investigation into the Vandalisation, attacks on its Office

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By Hassan Agboola

Tension is mounting in Kaduna State ahead of the 2027 general elections, following renewed exchanges between supporters of the African Democratic Congress (ADC) and groups backing the administration of Governor Uba Sani.
The latest development came on Tuesday when ADC governorship candidate, Isa Ashiru, addressed supporters in Kaduna and, according to an account of his remarks, declared that the party was prepared to respond to attacks against its members.
Ashiru was also quoted as saying that it was Governor Uba Sani, rather than President Bola Ahmed Tinubu, who was responsible for the continued detention of former Kaduna State Governor, Nasir El-Rufai.

However, available public records show that El-Rufai’s detention followed proceedings before the Independent Corrupt Practices and Other Related Offences Commission (ICPC), with the commission stating that his continued custody was based on a court-issued remand order.

The controversy over El-Rufai’s detention has nevertheless become a major political issue in Kaduna and beyond. The ADC has repeatedly criticised the handling of the former governor’s case and alleged political persecution, while other political actors have made different claims about the circumstances surrounding his detention.
Rising political temperature

Ashiru’s emergence as the ADC governorship candidate has added another dimension to the political contest in Kaduna. He defeated other aspirants at the party’s governorship primary in May 2026 and is now preparing for another governorship contest after previously representing the PDP in the 2019 and 2023 elections.
The political atmosphere has been further complicated by disagreements within the ADC and accusations from different groups over the party’s leadership and candidates.

A Southern Kaduna political group, for instance, recently questioned Ashiru’s candidacy and the choice of his running mate, allegations rejected by an ADC official.
The situation has also produced incidents involving ADC supporters and security personnel. In one recent incident, police dispersed an ADC solidarity walk in Kaduna, while the party subsequently accused opponents of attacking its members and warned that political violence could escalate ahead of the 2027 elections.

The former governor remains an important factor in the emerging political contest. El-Rufai was taken into custody in February 2026 after responding to an invitation from the ICPC. His family subsequently demanded his release, while the anti-graft agency maintained that his detention was authorised by a court.
Since then, the issue has increasingly featured in political statements by the ADC and its supporters, with the party accusing the Federal Government of political persecution and calling for the former governor’s release.
The development has created a new political fault line involving the ADC, the APC-led Kaduna State Government and supporters of the former governor.

While allegations have been exchanged over who is responsible for political violence in Kaduna, the competing narratives should not be confused with established findings. The ADC itself has recently rejected the suggestion that it has a monopoly on political violence and accused unnamed opponents of introducing thuggery into the 2027 political process.

With the 2027 election campaign yet to fully commence, the increasingly combative language from ISA Ashiru and his supporters has raised concerns about the possibility of further confrontation.
The immediate challenge before the political parties, security agencies and community leaders is therefore to ensure that political disagreements do not degenerate into violence, particularly in a state with Kaduna’s history of politically and communally sensitive conflicts.
As at the time of filling tid report the All progressive congress, APC , Kaduna state in a statement has condemned the attacks on its office and called for police investigation
Certainly. I’ll retain the substance of the report while correcting grammar, tightening the structure, and presenting it as a clean newspaper hard-news story.
Writing
APC Condemns Violent Attacks on Members, Party Offices in Kaduna
The Kaduna State chapter of the All Progressives Congress (APC) has condemned alleged violent attacks on its members and the vandalisation of party offices and properties in the state.
The party also called on the police and other security agencies to investigate the incidents and ensure that those responsible are brought to justice.
In a statement, the Kaduna State APC Publicity Secretary, Sani Dan-Azare, alleged that some of the party’s members and supporters had been attacked, while some party and support-group offices were vandalised.
He also alleged that vehicles belonging to some party members were damaged during the incidents.
The APC described the attacks as unacceptable and urged security agencies to conduct a thorough and impartial investigation to establish the circumstances surrounding the incidents.
The party called on its members and supporters to remain calm and law-abiding, stressing that they should not resort to retaliation or take the law into their own hands.
The APC said it remained committed to peaceful political engagement and urged all political actors in Kaduna State to conduct their activities within the bounds of the law.
It further appealed to security agencies to strengthen security around party offices and other sensitive locations to prevent further incidents.

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