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China’s bag charm economy: small accessories, big cultural impact

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By Lin Lili, Hong Qiuting, Qi Zhiming, People’s Daily

From plush vinyl dolls in diverse shapes and museum-inspired cultural creations to unique souvenirs from scenic areas — an array of accessories now dangle from the backpacks of young people across China.
Portable and lightweight, bag charms are gaining increasing popularity among Chinese consumers. The ever-evolving designs of these small ornaments have fueled a consumption boom, supported by robust industrial clusters, and are now advancing through coordinated efforts in global expansion—together shaping the emerging “bag-charm economy.”
At a Beijing designer toy store, shoppers enthusiastically pose with Wakuku characters, sharing photos on social media. “Key features such as small size, affordability and emotional resonance align perfectly with young people’s lifestyles,” said Hong Yong, an associate researcher at the Chinese Academy of International Trade and Economic Cooperation under the Ministry of Commerce.
He observes that emotion-driven consumption has shifted priorities: young buyers now prioritize products delivering joy, belonging, and self-expression over pure utility.
As Chinese New Year approached, Nanjing resident Wu Wenjing purchased outfits not just for family, but for her Labubu charm. “I match charms to my mood and outfits,” she explains. “Sometimes they feel like emotional codes — shared recognition sparks instant connections.”
Liang Mei, president of the China Toy and Juvenile Products Association, observed that bag charms offer young people moments of everyday delight through a relatively relaxed consumption model. By fostering emotional connections, they help form interest-based communities with a shared sense of identity. At the same time, collaboration with well-known intellectual properties (IPs) and user participation in co-creation continue to inject vitality into the market.
Manufacturing Innovation Dongguan, China’s “designer toy capital,” anchors the global industry with over 4,000 manufacturers and 1,500 supporting enterprises. Its complete industrial chain covers design, production, IP licensing, and sales.
At the headquarters of a toy manufacturer in Chashan township, Dongguan, a team of 10 designers was discussing design drafts for a “Baku” series of bag charms.
“This China-chic bag charm blends traditional Chinese colors and auspicious symbols with modern design. Inspired by the mythical ‘Baku — a creature said to devour nightmares and bring sweet dreams — it carries the wish that all good dreams may come true in the coming year,” explained Wu Qiaomei, brand marketing director involved in the project.
She noted that from concept finalization to detail refinement, the initial design draft takes about 15 days to complete, with the sample workshop then needing another three to five days to produce the first plush prototype.
“With in-house manufacturing capabilities, we maintain flexibility in production coordination and scheduling,” Wu added. “From design confirmation to mass shipment, the entire process can be completed within about 30 days,”
With diverse styles and ever-changing market trends, bag charms call for agile production response. The consumer-end enthusiasm is fundamentally supported by a supply-side shift — from mass manufacturing to flexible customization. The robust production capacity within the toy industry provides the essential foundation for the rapid adaptation and output of these accessories.
In the past, producing a plastic toy required mold development costing tens of thousands of yuan, necessitating mass production runs of tens to hundreds of thousands of units to lower per-unit cost.
Today, smart manufacturing and digital workshops have made small-batch production truly feasible — minimum orders as low as 50 units or batch productions of merely 100 pieces are now readily achievable, with even single custom toys possible through 3D printing.
Labubu has sparked a worldwide trend in collectible art toys. Following the success of the animated film Nobody, bag charms featuring its characters sold out repeatedly after going viral overnight. Meanwhile, charms shaped like traditional Chinese herbs — such as goji berries, red dates, and red sage — have captivated overseas consumers with their creative designs and distinctive Eastern aesthetic.
Time magazine in the United States noted that China’s new generation of trendy toys is reshaping the international image of “Made in China” by telling stories rooted in local IPs and showcasing distinctive aesthetics.
In the first half of 2025, Chinese toy company Pop Mart recorded triple-digit growth in markets across Southeast Asia, Europe and the Americas, with growth in the Americas exceeding tenfold. The company’s global store count has now surpassed 570.
Products from HERE have reached nearly 20 countries and regions — including North America, Europe, Southeast Asia, and the Middle East — via distribution channels. Li Peng, Chairman of HERE, noted, “Breaking down cultural barriers through localized creation and building emotional bonds with global consumers are key to helping Chinese brands move beyond manufacturing and build greater brand value.”
Looking ahead, as more Chinese flagship products and brands go global, these small charms, infused with Chinese creativity and emotion, are poised to tell ever more compelling Chinese stories on the world stage.

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US Warns of Possible Terror Attacks on Facilities, Schools in Nigeria

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The United States Embassy in Nigeria on Monday issued a security warning to its citizens about a possible terrorist threat targeting US facilities and American-affiliated schools in the country, particularly in the Federal Capital Territory (FCT), Abuja.

In a security alert published on its official website, the embassy advised American citizens in Nigeria to exercise increased caution.

The advisory urged US nationals to remain vigilant, especially when visiting US diplomatic missions and schools affiliated with the United States.

According to the notice, “The US Embassy in Abuja informs US citizens of a possible terrorist threat against US facilities and US-affiliated schools in Nigeria.”

“The Embassy recommends that US citizens take additional precautions when travelling to the US Embassy, the US Consulate General in Lagos, and US-affiliated schools, including varying their travel times and routes,” the statement added.

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War: ‘We’ll Respond Accordingly’ – Turkey Warns Iran Over Continued Missile Attacks

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By Fabian

Turkey has warned that it will take decisive action to defend its territory following what it described as a recent ballistic missile incident involving Iran.

In a statement, Turkey’s Defence Ministry said the country is prepared to take all necessary measures to address any threat to its territorial integrity.

The warning came after a ballistic missile reportedly launched from Iran was intercepted after entering Turkish airspace.

The Defence Ministry noted that Turkey values maintaining strong relations with its neighboring countries and remains committed to preserving stability in the region.

However, the ministry stressed that Ankara would respond swiftly and firmly to any threat targeting its land or airspace.

“We want to make it clear that we will take strong and immediate action against any threat directed at our country’s territory and airspace,” the statement said.

The ministry also urged all parties to take Turkey’s warnings seriously, adding that doing so would serve the interests of regional peace and security.

Last week, Turkey claimed that Iran had fired a missile toward its territory, though Iran’s military authorities denied the allegation.

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Akpabio Urges Responsible Leadership as Senate Adjourne Plenary Again

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By Hassan Taiye

The President of the Senate, Godswill Akpabio, on Tuesday called on lawmakers to remain guided by faith, duty and the collective aspirations of Nigerians as the Senate resumed plenary after a brief adjournment.

Speaking at the National Assembly in Abuja, Akpabio noted that while the legislature had temporarily adjourned to allow committees carry out important legislative assignments, the life of a nation and the expectations of its citizens never pause.

He observed that across the country, Nigerians have continued their daily struggle to build, labour, hope and endure, stressing that lawmakers must return to their responsibilities with renewed commitment as custodians of the people’s trust and stewards of their welfare.

The Senate President also paid tribute to the late Senator Barinada Mpigi, who represented Rivers South-East Senatorial District, describing his death as a painful loss to the Senate and the nation.

Akpabio said the late lawmaker served the National Assembly with dedication and remained committed to the welfare of his constituents and the ideals of democratic governance.

According to him, Senator Mpigi was known for his calm strength, cooperative spirit and unwavering commitment to the legislative process.

He extended condolences on behalf of the Senate to the family of the deceased, the government and people of Rivers State, and the people of Rivers South-East Senatorial District whom the late senator served with diligence.

The Senate President also reflected on the significance of the sacred seasons of Ramadan and Lent, noting that both periods represent moments of deep spiritual reflection for Muslims and Christians respectively.

He commended Muslim faithful across the country for their devotion during Ramadan, describing the fasting period as an exercise in discipline, self-denial, reflection and submission to the will of God.
Akpabio said the lessons of Ramadan—patience, humility, charity and compassion—are virtues that Nigeria urgently needs in both public and private life.
He also noted that Christians are observing Lent, a 40-day period of prayer, fasting and repentance ahead of Easter, which commemorates the suffering, sacrifice, death and resurrection of Jesus Christ.
According to him, both religious seasons highlight the importance of discipline before God and compassion towards fellow citizens, values he said are necessary for building a stronger and more united nation.

Akpabio stressed that representation remains central to democracy, describing it as a covenant between the people and those elected to speak on their behalf.
While acknowledging the growing influence of social media in amplifying public voices, he noted that democratic institutions remain the appropriate avenue for resolving national issues.

He said while social media may raise alarms on issues affecting citizens, institutions such as the Senate must provide practical solutions through legislation and policy.

The Senate President therefore urged Nigerians to engage their elected representatives and channel their concerns through democratic institutions so that grievances can be transformed into policy actions.

Akpabio also highlighted the importance of the national budget, describing it as a critical instrument through which the aspirations of Nigerians are translated into public policy.
“A budget is more than figures on paper; it is a declaration of national intention,” he said.
According to him, the budget reflects the country’s priorities and determines where public resources are directed to support development and improve the welfare of citizens.
He expressed hope that Senate committees had exercised diligence in reviewing the budget to ensure it reflects the yearnings of Nigerians across different sectors of the economy.
Call for Unity and Purpose
The Senate President acknowledged that Nigeria faces significant challenges but expressed confidence that the country can overcome them through courage, determination and responsible leadership.
He urged lawmakers to ensure that public resources are deployed to promote development, strengthen institutions, expand opportunities and improve the lives of citizens.

Akpabio also called on senators to conduct their legislative responsibilities with dignity, seriousness and patriotism.
He concluded by expressing hope that the spiritual lessons of Ramadan and Lent would inspire lawmakers to work together for the peace, unity and prosperity of Nigeria.
“Let us debate with vigour but act with wisdom. Let us differ in opinion but remain united in our duty to the Republic,” he said.

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