Uncategorized
China’s bag charm economy: small accessories, big cultural impact
By Lin Lili, Hong Qiuting, Qi Zhiming, People’s Daily
From plush vinyl dolls in diverse shapes and museum-inspired cultural creations to unique souvenirs from scenic areas — an array of accessories now dangle from the backpacks of young people across China.
Portable and lightweight, bag charms are gaining increasing popularity among Chinese consumers. The ever-evolving designs of these small ornaments have fueled a consumption boom, supported by robust industrial clusters, and are now advancing through coordinated efforts in global expansion—together shaping the emerging “bag-charm economy.”
At a Beijing designer toy store, shoppers enthusiastically pose with Wakuku characters, sharing photos on social media. “Key features such as small size, affordability and emotional resonance align perfectly with young people’s lifestyles,” said Hong Yong, an associate researcher at the Chinese Academy of International Trade and Economic Cooperation under the Ministry of Commerce.
He observes that emotion-driven consumption has shifted priorities: young buyers now prioritize products delivering joy, belonging, and self-expression over pure utility.
As Chinese New Year approached, Nanjing resident Wu Wenjing purchased outfits not just for family, but for her Labubu charm. “I match charms to my mood and outfits,” she explains. “Sometimes they feel like emotional codes — shared recognition sparks instant connections.”
Liang Mei, president of the China Toy and Juvenile Products Association, observed that bag charms offer young people moments of everyday delight through a relatively relaxed consumption model. By fostering emotional connections, they help form interest-based communities with a shared sense of identity. At the same time, collaboration with well-known intellectual properties (IPs) and user participation in co-creation continue to inject vitality into the market.
Manufacturing Innovation Dongguan, China’s “designer toy capital,” anchors the global industry with over 4,000 manufacturers and 1,500 supporting enterprises. Its complete industrial chain covers design, production, IP licensing, and sales.
At the headquarters of a toy manufacturer in Chashan township, Dongguan, a team of 10 designers was discussing design drafts for a “Baku” series of bag charms.
“This China-chic bag charm blends traditional Chinese colors and auspicious symbols with modern design. Inspired by the mythical ‘Baku — a creature said to devour nightmares and bring sweet dreams — it carries the wish that all good dreams may come true in the coming year,” explained Wu Qiaomei, brand marketing director involved in the project.
She noted that from concept finalization to detail refinement, the initial design draft takes about 15 days to complete, with the sample workshop then needing another three to five days to produce the first plush prototype.
“With in-house manufacturing capabilities, we maintain flexibility in production coordination and scheduling,” Wu added. “From design confirmation to mass shipment, the entire process can be completed within about 30 days,”
With diverse styles and ever-changing market trends, bag charms call for agile production response. The consumer-end enthusiasm is fundamentally supported by a supply-side shift — from mass manufacturing to flexible customization. The robust production capacity within the toy industry provides the essential foundation for the rapid adaptation and output of these accessories.
In the past, producing a plastic toy required mold development costing tens of thousands of yuan, necessitating mass production runs of tens to hundreds of thousands of units to lower per-unit cost.
Today, smart manufacturing and digital workshops have made small-batch production truly feasible — minimum orders as low as 50 units or batch productions of merely 100 pieces are now readily achievable, with even single custom toys possible through 3D printing.
Labubu has sparked a worldwide trend in collectible art toys. Following the success of the animated film Nobody, bag charms featuring its characters sold out repeatedly after going viral overnight. Meanwhile, charms shaped like traditional Chinese herbs — such as goji berries, red dates, and red sage — have captivated overseas consumers with their creative designs and distinctive Eastern aesthetic.
Time magazine in the United States noted that China’s new generation of trendy toys is reshaping the international image of “Made in China” by telling stories rooted in local IPs and showcasing distinctive aesthetics.
In the first half of 2025, Chinese toy company Pop Mart recorded triple-digit growth in markets across Southeast Asia, Europe and the Americas, with growth in the Americas exceeding tenfold. The company’s global store count has now surpassed 570.
Products from HERE have reached nearly 20 countries and regions — including North America, Europe, Southeast Asia, and the Middle East — via distribution channels. Li Peng, Chairman of HERE, noted, “Breaking down cultural barriers through localized creation and building emotional bonds with global consumers are key to helping Chinese brands move beyond manufacturing and build greater brand value.”
Looking ahead, as more Chinese flagship products and brands go global, these small charms, infused with Chinese creativity and emotion, are poised to tell ever more compelling Chinese stories on the world stage.
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Kwara celebrates Fela’s legacy with retrospective exhibition
Stephen Olufemi Oni, Ilorin
The Kwara State Government has celebrated the life and enduring influence of Afrobeat legend, Fela Anikulapo-Kuti, with a retrospective exhibition aimed at preserving African cultural heritage and inspiring younger generations.
The exhibition, titled Fela Anikulapo-Kuti: A Retrospective, was opened by Governor AbdulRahman AbdulRazaq at the Institute of Contemporary African Art and Film in Ilorin on Monday.
The Governor said the establishment of the institute reflected his administration’s belief that development should extend beyond physical infrastructure to include spaces that promote creativity, knowledge and economic opportunities.
“When we established the Institute of Contemporary African Art & Film, our vision was clear: development must go beyond roads, bridges and buildings to create spaces for creativity, knowledge and opportunity,” AbdulRazaq said.
According to him, cultural infrastructure plays an important role in connecting people to their history, broadening their imagination and encouraging critical thinking.
“Physical infrastructure connects places; cultural infrastructure connects people to their history, expands their imagination and challenges their thinking,” the Governor said.
AbdulRazaq said the institute was established to preserve African stories, nurture talents and showcase the continent’s artists and thinkers to the world,
describing the decision to open the institution with an exhibition dedicated to Fela as significant, given the musician’s contribution to African music, social commentary and cultural expression.
“Fela was more than a musician. Through his music and artistic expression, he challenged conventions and confronted society with questions about power, freedom, identity and justice,” he added.
The Governor added that the late musician’s life demonstrated the capacity of artistic expression to influence public discourse and inspire social change.
The exhibition, curated by June Creative Art Advisory, led by its founder, Mrs Seun Alli, featured photography, archival materials, film, graphic works and other artistic expressions exploring Fela’s life, times and enduring influence.
AbdulRazaq commended the firm for bringing its curatorial expertise and creative vision to the project, while describing the exhibition as an opportunity for different categories of visitors to engage with the musician’s legacy.
He said the exhibition would provide students with learning opportunities beyond the classroom, inspire artists, support researchers and encourage young people to explore the creative industry.
“For students, this is a classroom beyond the classroom; for artists, inspiration; for researchers, an opportunity for deeper inquiry; and for young people, a reminder that creativity offers both self-expression and economic opportunity,” he said.
The Governor clarified that the state government was not claiming ownership of Fela’s story but was providing a platform for younger generations to encounter and learn from his legacy, adding that the state government is optimistic that the institute would promote cultural education, encourage creative enterprise, attract visitors and strengthen Kwara State’s position in Nigeria’s cultural and creative landscape.
According to him, the institution’s success would be measured by the talents it nurtured, the ideas it inspired and the opportunities it created.
“Governments change, but institutions should endure,” the Governor said, expressing the hope that the exhibition would mark the beginning of sustained cultural engagement at the institute.
“May this exhibition begin sustained cultural engagement at ICAAF and inspire our young people to create, question, discover and contribute to society,” he said.
AbdulRazaq added that the initiative reflected his administration’s commitment to building a state where cultural heritage, innovation and economic opportunities complemented one another.
In her address, the Commissioner for Communications, Hon. Bolanle Olukoju, said: “Today’s exhibition offers us an opportunity to revisit the life and works of Fela
Anikulapo-Kuti and appreciate how his music, ideas and artistic expression continue to influence generations.
“For the Ministry of Communications, this occasion speaks to an important part of our
mandate: promoting the stories, talents and creative expressions that shape our identity as a people.”
The Commissioner particularly noted that under Governor AbdulRazaq’s leadership, the State is creating opportunities for young people through investments in sectors such as film, fashion and technology.
She added: “Projects including
the Sugar Film Factory, the Garment Factory and the Ilorin Innovation Hub reflect the administration’s commitment to developing talent and supporting enterprise.
“The Institute of Contemporary African Art & Film, formerly the Ilorin Visual Arts Centre, adds an important dimension to this effort. It provides a platform for artistic expression, cultural learning and creative collaboration.
“We want young Kwarans who are passionate about painting, photography, filmmaking, fashion and design to see ICAAF as a place where they can explore their interests, learn from others and showcase their talents.
“We also encourage students to engage with art and history beyond the classroom. Fela’s story is a fitting subject for this exhibition. It demonstrates how creativity
can go beyond entertainment to shape cultural identity and influence public conversations. There is much for our young people to learn from his artistic journey and enduring impact.
“It might also interest you that kwara state was also part of Fela’s creative showcase during his lifetime.”
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2027: Ilorin West LG Boss Leads APC Mega Rally In Ubandawaki
•••Says Ward stands with APC
Stephen Olufemi Oni, Ilorin
The Executive Chairman of the Ilorin West Local Government, Mallam Shehu AbdulRahman Babatunde Ladan, has led an All Progressives Congress (APC) mega rally in Ubandawaki Ward, reaffirming the commitment of party members and supporters to the APC ahead of the 2027 general elections.
The rally attracted party leaders, grassroots mobilisers, youths, women, and other stakeholders who gathered to demonstrate their support for the party.
Addressing the gathering, Chairman Ladan declared that Ubandawaki Ward remains committed to the APC and its political leadership, expressing support for President Bola Ahmed Tinubu’s Renewed Hope Agenda, Kwara State Governor AbdulRahman AbdulRazaq, and the APC governorship candidate, Rt. Hon. Engr. Yakubu Danladi-Salihu (SYD), alongside other party candidates for the 2027 general elections.
The Chairman emphasised the importance of unity, peaceful political engagement, and sustained grassroots mobilisation in strengthening the party’s structure ahead of the forthcoming elections, urging party faithful to remain united, engage constructively with residents, and work collectively towards the party’s political objectives.
Ladan also acknowledged the importance of Ubandawaki Ward in the political landscape of Ilorin West, encouraging party leaders and supporters to maintain cordial relationships, promote inclusive participation, and sustain engagement with the electorate. He stressed that a united party structure would help strengthen internal cooperation and effective grassroots coordination.
The mega rally renewed calls for unity, loyalty, and peaceful political participation among APC members and supporters, underscoring commitment by participants to mobilising support for the party’s candidates ahead of the 2027 general elections, while promoting peace, development, and responsible democratic engagement across Ilorin West Local Government Area.
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KW-IRS Staff Threaten Strike Over Alleged Poor Remuneration
- Mgt Accuses Union Of Dishing Out False Staff Remuneration Scale
Stephen Olufemi Oni, Ilorin
The staff of the Kwara State Internal Revenue Service (KWIRS) have lamented poor welfare conditions, rising living costs and stagnant salaries they have been subjected to, despite their contributions to the state’s revenue generation.
In a statement issued by the KWIRS chapter of the Association of Senior Civil Servants of Nigeria (ASCSN), the workers lamented that their sacrifice and professionalism, which have helped to place Kwara State among the more self-reliant states in the country, have not been matched with corresponding improvement in their welfare.
The workers questioned the disparity between their contributions to the state’s revenue and their welfare, saying many of them are battling financial hardship.
“We block leakages. We are posted to hospitals and other MDAs to secure government revenue. We work under pressure day and night but we continue to struggle to meet basic needs due to poor salaries.”
The association further expressed concern that personnel costs had remained unchanged for years while other expenditure heads had continued to increase.
It also cited a salary negotiation agreement dated October 11, 2022, which reportedly stated that the adjustment would be implemented “as soon as it can be accommodated in the budget.”
According to the workers, nearly four years after the agreement, there had been no implementation or clear indication of when the adjustment would take effect, despite the rising cost of living.
The staff said expenses on school fees, house rent, transportation and food had increased significantly while their salaries remained unchanged. “We smile outside but the majority of us are bleeding inside. We cannot continue to generate wealth for the state while we wallow in abject poverty,” they declared.
Urging their colleagues to remain united and resolute in pursuing improved welfare, the association said the workers should not expect better conditions without collectively standing up for their interests.
It called on members to remain calm, vigilant and prayerful as a 14-day period beginning October 15, 2026, counts down, without specifying further details in the statement about the expected action at its conclusion.
Reacting to the KW-IRS staff allegations, the Management, while
reaffirm its commitment to professionalism, political neutrality and its statutory mandate, expressed dismay over public speculation on staff remuneration and attempts to politicise unverified internal administrative communications.
“Management is concerned by attempts to exploit unverified internal administrative communications for political purposes, create unnecessary tension and distract the Service from its responsibilities. KWIRS will not be distracted from its mandate by such narratives,” said the Management.
It added: “The isolated salary figures being circulated on social media do not represent the full remuneration structure or total emoluments of KWIRS staff. Staff compensation extends beyond regular monthly salaries and includes the following benefits, in accordance with applicable policies and approved arrangements:
“Annual and Performance-Related Bonuses: Annual, festive, and situational bonuses linked to revenue performance milestones and staff performance and situational economic palliatives are paid periodically to staff members
“Annual Leave Allowance: A separate annual payment in addition to regular monthly remuneration.
Staff Welfare and Operational Support: Structured measures designed to support staff welfare and professional development throughout their careers.
“Accordingly, assessing staff remuneration solely on selectively circulated salary figures presents an incomplete picture of the Service’s compensation and welfare structure.
“Management remains committed to staff welfare, motivation and professional development. The Service will continue to strengthen policies and operational processes that support staff well-being and performance, within government-approved resource allocations and applicable administrative frameworks. The Service remains one of the Government Institutions with the most recruitment requests and this is a testament of Management’s commitment to staff welfare.
“KWIRS urges members of the public, taxpayers and other stakeholders to disregard unverified and misleading narratives, verify information before sharing it, and rely on official Service communications for accurate information about its operations and staff policies.
“All stakeholders are encouraged to refrain from politicising internal administrative matters or spreading claims capable of undermining institutional harmony and public confidence.
“KWIRS remains focused on its statutory responsibilities and committed to mobilising revenue for the economic growth and sustainable development of Kwara State.”
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