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China sees accelerated recovery of culture, tourism consumption

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By Wang Ke, Cao Wenxuan, People’s Daily

China, the most promising consumption market in the world, is seeing a dramatic rise in the culture and tourism sector as the Chinese New Year, the most important festival of the year for Chinese people, approaches.
The demand for cultural and tourism products is increasing at an accelerated rate, boosting confidence in the recovery of the industry and guiding its innovative development.
“There are more and more visitors coming to Sanya. I received three batches of tourists this morning alone,” said Wang Yu, who works in the tourism industry in Sanya, south China’s Hainan province.
According to statistics released by Sanya Phoenix International Airport, the airport handled 929,000 passengers in the first 15 days of January this year, up 15.3 percent year on year.
A report on tourism consumption during the 2023 Chinese New Year, or Spring Festival, issued by Tongcheng Travel, a market leader in China’s online travel industry, said there has been a significant rise in traveling demand during the Chinese New Year period this year, especially for medium- and long-distance trips.
The Spring Festival travel rush officially started on Jan. 7. The number of ticket orders received by Tongcheng Travel for trains departing on the Chinese New Year’s Eve and a day before surged 31 percent from a year ago, ranking first in the past three years. Between Jan.1 and 8, the consultation volume for long-distance travel products scheduled for the Spring Festival vacation increased nearly 20-fold. Besides, the search volume for hot destinations, such as Xishuangbanna, Changbai Mountain, Sanya, and Xiamen, more than doubled from a year ago.
The per-customer transaction of travel products scheduled for the Spring Festival period has increased by over 70 percent from a year ago, and the numbers of hotel and tourist site ticket bookings have increased by nearly 20 percent, said Alibaba’s travel portal Feizhu. There is also a significant rise in the distance and duration of trips as well as the number of travel companions, according to Feizhu. Besides, the bookings for high-end hotels also improved by nearly 30 percent, and those for rural B&Bs increased by over 100 percent.
Li Donghan, owner of a B&B hotel in Dali, southwest China’s Yunnan province, told People’s Daily that all rooms had already been booked for the Spring Festival period. The man has cooperated with local farmers to sell local specialties and artware at his B&B.
“There are around 7,000 B&B hotels in Dali. A large portion of the rooms have been booked for the period from now to the Spring Festival vacation, and the figure is over 90 percent in some high-end B&B hotels,” said Li Haizhong, head of the homestay association of Dali.
In a theater near the Emperor Qinshihuang’s Mausoleum Site Museum in Lintong district, Xi’an, northwest China’s Shaanxi province, a show about the renowned Terracotta Warriors is chased after nowadays.
Qiao Lida, who manages affairs for the show, told People’s Daily that the show was first staged at the end of 2022 and has played to a full house almost every time. “To meet the demand for tourists, we’ll for the first time keep playing the show during the Spring Festival,” Qiao said.
The demand for culture and tourism consumption in China is upgrading thanks to the accelerated integration of the culture and tourism sectors and the constant development of the market. Market entities on the supply side are closely following the new trend of the consumption upgrading to offer new and higher-quality products and services that better meet the demand of tourists.
“I never thought that I could visit the Weishan Lake tourist site for free,” said Li Xu, a university student from Jining, east China’s Shandong province. The tourist site offered 10,000 free tickets for university students returning to the city during the winter vacation, and is staging a series of splendid activities such as fireworks shows and lantern fairs.
Local authorities across China have rolled out policies to support the recovery and expansion of culture and tourism consumption.
Shanxi province’s culture and tourism department recently unveiled a list of tourist sites that offer ticket discounts ranging from 20 percent to 90 percent. A total of 106 sites were on the list.
The tourism authorities in southwest China’s Guizhou province said tourists visiting the province between Dec. 16, 2022 and Feb. 28, 2023 can enjoy free tickets of tourist attractions, as well as 50 percent discounts on expressway tolls and hotel expenses.
An official with the Ministry of Culture and Tourism said new policies will be launched to further relieve tourism enterprises’ burden, boost the tourism industry, and promote consumption, so as to vitalize the industry’s confidence and make it more energetic.

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Dogara Mourns Victims of Air Force Plane Crash, Condole President Tinubu, Military

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Former Speaker of the House of Representatives and Chairman of the Board of the National Credit Guarantee Company Limited (NCGC), Rt. Hon. Yakubu Dogara, CFR has expressed deep sorrow over the Nigerian Air Force aircraft crash that claimed the lives of 32 persons near Igbokoda, Ondo State. Dogara described the tragedy as a heartbreaking loss to the nation, noting that the deaths of the victims have left a painful void in the country’s defence and security community.

In a statement, the former Speaker extended his condolences to President Bola Ahmed Tinubu, Commander-in-Chief of the Armed Forces, the Nigerian Air Force, and the families of those who perished in the unfortunate incident.

He said the nation shares in the grief of the bereaved families and the Armed Forces at this time of immense sorrow, adding that the sacrifices of those who lost their lives in service to the country will not be forgotten. “The nation mourns with the families of the deceased and stands in solidarity with the Armed Forces during this difficult period,” Dogara stated.

He also commiserated with the Chief of Air Staff, officers and men of the Nigerian Air Force, praying that God grants them the fortitude to bear the painful loss.
According to him, moments such as this call for national unity, reflection and collective support for the families and institutions affected by the tragedy.

Dogara paid tribute to the victims, describing them as patriotic Nigerians whose commitment and service contributed to the security and stability of the nation. He further applauded the efforts of emergency responders, rescue teams and all personnel involved in the aftermath of the crash, commending their courage and professionalism under difficult circumstances.

The former Speaker prayed God to comfort their families, friends and colleagues.
He also offered prayers for the safety and protection of members of the Armed Forces and for continued peace, unity and progress in Nigeria.

The Nigerian Air Force aircraft crashed near Igbokoda, Ondo State, resulting in the death of 32 persons and plunging the nation into mourning. Authorities are yet to make public the cause of the accident as investigations continue.

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Centre for Credible Reforms Lauds Transparency in Ongoing Insurance Sector Reforms

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The Centre for Credible Reforms and Institutional Accountability (CCRIA) has commended the Commissioner for Insurance and Chief Executive Officer of the National Insurance Commission (NAICOM), Mr Olusegun Ayo Omosehin, for promoting transparency and accountability in the ongoing reforms of Nigeria’s insurance industry.

The centre said the implementation of the Nigerian Insurance Industry Reform Act (NIIRA) 2025 had ushered in a new phase of development for the sector, with stronger regulatory standards, improved capitalisation and greater emphasis on protecting policyholders.

Dr Aminu Abubakar Aminu, president of the centre, said this in a statement at the weekend.

Aminu commended President Bola Tinubu and the National Assembly for the enactment of NIIRA, describing the legislation as a major step towards addressing longstanding challenges in the insurance industry.

“The enactment of the Nigerian Insurance Industry Reform Act is a significant milestone in the development of Nigeria’s insurance sector. We commend Mr President and the National Assembly for recognising the need to modernise the legal and regulatory framework governing the industry. NIIRA provides the foundation for an insurance sector that is better capitalised, more accountable, more responsive to policyholders and better equipped to contribute meaningfully to the Nigerian economy,” he said.

The centre also praised Omosehin for his leadership of NAICOM, saying his extensive experience as an insurance professional had positioned him to effectively implement the new regulatory framework.

“We consider the appointment of Mr Olusegun Ayo Omosehin as Commissioner for Insurance and Chief Executive Officer of NAICOM a timely and appropriate decision. He is a seasoned insurance professional with many years of experience in the industry, and his understanding of the sector gives him the practical knowledge required to lead an important reform process of this nature. We commend him for the direction he has provided since assuming office and for his commitment to strengthening the industry,” Aminu said.

According to the centre, the ongoing recapitalisation exercise was among the important steps taken to strengthen the financial capacity of insurance companies and improve their ability to meet obligations to policyholders.

Aminu said the reforms were already producing early gains and should be sustained through consistent implementation.

“The early developments under NIIRA demonstrate that the reform is not merely a legislative exercise but a process capable of producing measurable improvements in the industry. Stronger capital requirements, improved supervision and greater attention to policyholder protection will ultimately create an insurance market that Nigerians can trust. We encourage NAICOM to remain focused on the implementation of the Act and to continue providing clear guidance to operators and other stakeholders,” he said.

The centre noted that the reforms would also help deepen insurance penetration and strengthen the industry’s contribution to national economic development.

It urged insurance companies, brokers, reinsurers, professional bodies and other stakeholders to embrace the new framework and work with NAICOM to achieve the objectives of the legislation.

“The success of NIIRA will require the cooperation of every stakeholder in the insurance ecosystem. Operators must see the reforms as an opportunity to strengthen their institutions, improve their services and regain the confidence of Nigerians. A well-regulated insurance industry can mobilise long-term capital, protect businesses and households against risks and support investment and economic growth. These are benefits that go beyond the insurance industry itself,” Aminu said.

Aminu emphasized that the centre was particularly encouraged by the emphasis on policyholder protection under the new framework, noting that public confidence remained critical to the growth of insurance in Nigeria.

He said Nigerians should be able to purchase insurance products with confidence that operators had the financial capacity and institutional structures required to honour legitimate claims.

The president further urged NAICOM to sustain its engagement with stakeholders while ensuring that the provisions of NIIRA were implemented transparently and consistently.

“What is required at this stage is continuity, professionalism and commitment to the objectives of the law. The reforms must be sustained beyond the initial implementation period so that the gains can become permanent features of the industry. We believe NAICOM, under the leadership of Mr Ayo Omosehin, has an important responsibility to ensure that the momentum is maintained, and we encourage all stakeholders to support the commission in delivering on this mandate,” he said.

The centre said the successful implementation of NIIRA would strengthen confidence in the insurance sector, improve the protection available to policyholders and position the industry to play a greater role in Nigeria’s economic transformation.

It also called for continued collaboration between NAICOM, insurance operators and other stakeholders to ensure that the objectives of the new law were fully achieved.

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Hon. Amb. Jim Okolo Promotes Nigeria’s Vast Potential at New York Independence Day Celebration

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As Nigerians from across the United States gathered in Manhattan to celebrate Nigeria’s Independence Day in grand style, Hon. Amb. Jim Okolo used the occasion to share an inspiring message about Nigeria’s immense possibilities, rich cultural heritage, and promising future.
Speaking with members of the media during the colourful celebration, Hon. Amb. Okolo described Nigeria as one of the most blessed nations in the world, endowed with abundant natural resources, a dynamic population, and a cultural heritage that continues to earn global recognition.
According to him, Nigeria possesses enormous deposits of valuable minerals and other natural resources that, if fully harnessed, can accelerate economic growth and create prosperity for millions of citizens. He noted that the country is strategically positioned to become a leading destination for investment in mining, agriculture, technology, manufacturing, and infrastructure development.
Beyond its natural wealth, Hon. Amb. Okolo emphasized that Nigeria’s greatest strength remains its people. He praised the creativity, resilience, intelligence, and entrepreneurial spirit of Nigerians, pointing out that Nigerian professionals, innovators, academics, and business leaders continue to excel in various sectors across the world.
The respected diplomat also spoke passionately about Nigeria’s unique cultural identity. From the colourful festivals of its diverse ethnic groups to its globally celebrated music, fashion, literature, cuisine, and film industry, he described Nigeria as a nation whose cultural influence extends far beyond its borders.
He noted that Nigeria’s diversity is one of its greatest treasures, bringing together hundreds of ethnic nationalities with distinct traditions and languages that collectively form a vibrant and unified national identity.
While addressing questions on security, Hon. Amb. Okolo maintained that although Nigeria faces certain security challenges, the situation is not always as severe as often portrayed by social media discussions and sections of the international media. He stressed that millions of Nigerians continue to live, work, study, invest, and contribute meaningfully to society every day.
He called on the international community, investors, and members of the diaspora to focus on Nigeria’s strengths, opportunities, and achievements rather than allowing negative narratives to define the country’s image.
“Nigeria remains a land of opportunity, innovation, and hope. It is a nation blessed with extraordinary human capital, abundant resources, a rich cultural heritage, and a people whose determination and resilience continue to inspire the world,” he said.
The celebration was attended by several distinguished personalities, including the United Nations Secretary-General, Hajia Amina Mohammed, the Nigerian Ambassador to the United Nations, diplomats, business leaders, community stakeholders, and prominent members of the Nigerian diaspora.
The event transformed parts of Manhattan into a vibrant showcase of Nigerian pride, featuring cultural exhibitions, traditional performances, business networking sessions, authentic Nigerian cuisine, and displays highlighting the country’s achievements and diversity.
Adding excitement to the festivities were thrilling performances by internationally acclaimed Nigerian music stars Patoranking, Runtown, and BNXN (formerly known as Buju), who entertained thousands of attendees and demonstrated the growing global appeal of Nigerian music.
As the celebration came to a close, the message from Hon. Amb. Jim Okolo resonated strongly among participants: that Nigeria is far more than the challenges often highlighted in headlines. It is a nation blessed with extraordinary talent, vast opportunities, cultural richness, and the potential to achieve even greater success on the global stage.

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