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China sees prosperous development of Internet audio-and-video industry

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By Gu Yekai, People’s Daily
The online audio-and-video industry, represented by short videos, is seeing emerging new scenarios and business forms. It not only enriches people’s everyday life, but also profoundly changes the way of cultural production, communication and consumption.
According to a report on the development of the industry recently released, the number of internet audio-and-video users in China reached 1.04 billion as of December 2022, and the general market size of the country’s online audio-and-video industry exceeded 700 billion yuan (about $101.8 billion) last year.
In particular, the growth of the industry mainly came from the short video sector, which now has 1.012 billion users and becomes the largest internet audio-and-video application category.
Li Jun, general manager of the Chengdu branch of Migu, a digital content subsidiary of Chinese communication giant China Mobile, told People’s Daily that the short video sector has a huge user base and strong capability to attract new users.
The innovative formats and diverse content of short videos not only strengthen users’ interaction and participation but also stimulate their creativity and desire to express themselves, while the in-depth integration of short video platforms and other applications has built a cross-field content distribution and communication network that provides users with wider access to get to the sector, Li explained.
Zhang Chenliang, director of the media center of the Chinese National Geography magazine, is a video blogger that owns 23 million online followers.
Compared with photos and articles, short videos come with various elements such as images, voice-over, music and film editing, which create richer content and help with the dissemination of popular science, Zhang said.
According to him, this year marks the 12th year since he joined science popularization and the 3rd year after he switched from graphics and contexts to short video communication.
Livestreaming makes another important part of the online audio-and-video industry. The report said that with 751 million users, livestreaming services are the second largest internet audio-and-video application category after short video. Today, livestreaming is deeply integrated with entertainment, education, commerce and other fields.
Zhifang village in Hebi, central China’s Henan province has become a renowned tourist attraction thanks to the exquisite wall paintings made by young artist Shang Qinjie. Now, with the assistance of online audio and video platforms, the village has gone viral on the Internet, which has made rural tourism even more prosperous.
The online audio-and-video industry, apart from spreading information, can also create new business scenarios and forms in work and life.
“Take consumer services as an example. To meet users’ demands, we support offline business scenarios through short videos and livestreaming. This enables merchants in different regions and of different sizes to expand online business on our platform,” said Li Ran, a general manager of the consumer service department of Douyin, the Chinese version of TikTok.
Yu Bing has over 10 years of experience in the bookselling industry. She had run multiple offline bookstores in Harbin, northeast China’s Heilongjiang province.
According to Yu, many physical bookstores are in a difficult situation today.
“It’s not because the business form of bookstores is outdated, but that they need to upgrade and restructure themselves following the changes in the form of knowledge dissemination. The online audio-and-video industry exactly offers a new opportunity,” Yu said.
The woman is now a short video creator that recommends books from the perspective of a bookseller and shares her knowledge about book publishing. This makes her more confident in the offline bookstore business. This year, she is planning to open a new bookstore.
New business scenarios and forms enabled by the online audio-and-video industry are playing a more prominent role in people’s work and life.
According to the report, 42.7 percent of users made at least a purchase while watching online videos or livestreaming in the recent six months, 27 percentage points higher than that in 2020.
Li Jun believes that the online audio-and-video industry is getting diversified with more market segments. Its content covers not only entertainment and social interaction, but also news, knowledge and consumer services, which further empowers entrepreneurship, employment and the development of the real economy, he explained.
Quality content is still the most important part of the sustainable development of the online audio-and-video industry. Over recent years, short videos have played an important role in knowledge dissemination.
According to a recent report published by Douyin, the view counts of reading-related videos on the platform surged 65.17 percent year-on-year in 2022, and the number of such videos added to users’ favorite lists saw a jump of 276.14 percent. Besides, 279.44 percent more reading-related videos longer than five minutes were posted on the short video platform last year.

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‘Ombugadu Is a Brand, Not a Title’ — PDP Chieftain

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By Emmanuel Kuza

A chieftain of the Peoples Democratic Party (PDP) in Nasarawa State, Abuga Ovie, has described the name Ombugadu as a political brand, saying the popularity and wide acceptance of the name have made David Emmanuel Ombugadu a major force in the state’s political landscape.

Ovie, who stated this in an interview on Tuesday, said what started as opposition from some of Ombugadu’s biological brothers and people he described as fathers and uncles who betrayed him for personal political interests had now assumed a wider dimension, with political parties allegedly joining the battle against him.

According to him, the latest development was an attempt to undermine the political value of the Ombugadu name by presenting another person with the same surname, describing it as an indication of how far some political actors were prepared to go to weaken the PDP governorship candidate.

“Ombugadu is a brand, not a title. The people are not fools. They know their own. You cannot simply bring another person bearing the same name and expect the people to forget the political identity that Ombugadu has built over the years,” he said.

He further alleged that a former governor was working to introduce a political associate who had served as Accountant-General of Nasarawa State into the political equation, with the alleged objective of destabilising the PDP and weakening its chances by ensuring that the party fields a less competitive candidate in 2027.

“The plan, as we understand it, is to destabilise the PDP and make sure the party presents a weak candidate, thereby creating an advantage for the former governor’s preferred candidate. But all those efforts have proved abortive because the national leadership of the PDP stood its ground and refused to lose its best bet for the 2027 governorship election,” Ovie said.

The PDP chieftain said the resolve of the national leadership to retain Ombugadu had demonstrated the confidence the party had in his capacity to win the governorship election, despite what he described as attempts by some political actors to frustrate his ambition.

Ovie urged political parties and their leaders to resolve their internal differences instead of concentrating their efforts on Ombugadu, whom he compared to David in the Bible, saying he remained focused despite betrayal and opposition from those close to him.

“Ombugadu is like David in the Bible. Even when his brothers forsook him, he remained focused. Today, despite the people who have betrayed him, he remains focused and has a blueprint that can rescue Nasarawa State,” he said.

He said political parties should concentrate on presenting their programmes and convincing voters about how they intend to address the challenges confronting the state rather than expending their energy on attempts to stop Ombugadu.

“Political parties should fix their problems instead of wasting their strength fighting Ombugadu. Let everybody bring their blueprint before the people and explain what they intend to do for Nasarawa State,” he said.

Ovie maintained that the 2027 election should be about ideas, competence and the future of Nasarawa State, rather than attempts to manipulate political structures or undermine individuals perceived to enjoy strong grassroots support.

He urged the people of the state, particularly the Eggon community, to remain politically vigilant and resist what he described as efforts to make them settle for less, insisting that voters would ultimately determine who enjoys their confidence at the polls.
Reduce repeated references to Ombugadu

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200 widows benefit from empowerment outreach in Plateau

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By Israel Adamu, Jos 

 Two hundred widows from communities across Langtang North Central State Constituency of Plateau State have benefited from an empowerment outreach organised by Gimbiya Gani Nandir Lar under the Jagoran Talakawa movement.

The outreach, held at Pilgani in Langtang North Local Government Area, was aimed at supporting vulnerable women and drawing attention to the challenges faced by widows, particularly those struggling to provide food, pay school fees and meet other basic needs for their families.

The organiser, Nandir Lar, who is the All Progressives Congress, APC, candidate for Langtang North Central State Constituency, said the gesture was motivated by compassion and concern for vulnerable members of the society.

She stressed that the outreach was not a political programme but an expression of love and support for humanity.

Nandir Lar said: “The plight of widows may not always make headlines, but their struggles are real, painful and deserving of our collective attention.

“This is simply an expression of compassion and love for humanity. It is not a political programme.

“Our constituency is home to people with diverse needs, including mothers, widows and young people who are seeking opportunities to improve their lives.”

Former Provost of the Federal College of Education, Pankshin, Amos Chirfat, commended the initiative, saying it had brought smiles to the faces of vulnerable women in the constituency.

Minority Leader of the Langtang North Legislative Council, Dirya Sheni, also commended Nandir Lar for supporting widows and other vulnerable members of the community.

At the end of the outreach, each of the 200 beneficiaries received a 10-kilogramme bag of corn flour, seasoning and N10,000 cash

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SCUML, REDAN Strengthen Collaboration on Anti -Money Laundering Compliance

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By Francis Wilfred 

The Special Control Unit against Money Laundering (SCUML), and the Real Estate Developers Association of Nigeria (REDAN) have expressed commitment to ensure a full compliance with the Anti Money Laundering/Counter Finance on Terrorism/Counter Proliferation Financing, (AML/CFT/CPF) laws within the Nigeria’s real estate sector.

They made the resolve during a stakeholders’ engagement held on Thursday, September 10, 2026

The engagement focused on Mutual Evaluation readiness, risk-based supervision, beneficial ownership transparency, customer due diligence, internal controls and stronger collaboration between SCUML and the real estate sector.

Assistant Commander of the EFCC, ACE 1 Ibinabo Amachree, speaking on behalf of SCUML highlighted the strategic role of real estate operators in protecting the integrity of Nigeria’s financial system, particularly given the sector’s vulnerability to money laundering and other financial crime risks.

Amachree encouraged REDAN members to move beyond registration to ensure that compliance is embedded in their day-to-day operations. He mentioned the areas to include: understanding institutional risks, knowing customers and beneficial owners, identifying politically exposed persons, conducting appropriate sanctions screening, maintaining effective internal controls and meeting applicable reporting obligations

He, therefore, reaffirmed readiness to working closely with REDAN and other stakeholders to improve compliance, build capacity and promote a stronger culture of accountability across the real estate sector

“The message is clear: effective compliance is not just about meeting regulatory requirements; it is about protecting businesses, strengthening the real estate sector and safeguarding the integrity of Nigeria’s financial system”, she said.

In his remarks, the Chairman of REDAN, Lagos state, Mr Tony Kolawole pledged readiness to partner with SCUML in ensuring compliance with AML/CFT/CPF in the real estate sector to uphold financial integrity.

The engagement also provided an opportunity for REDAN members to share practical regulatory and operational challenges affecting the sector, reinforcing the importance of continuous dialogue between regulators and industry stakeholders.

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