China
Chinese cultural IPs gain growing popularity across Europe
By Liu He, People’s Daily
Chinese cultural intellectual properties (IPs) are gaining widespread popularity across Europe, crossing geographical boundaries to win over local audiences. Spanning designer toys, animated films and video games, these cultural products have become fresh bridges connecting European audiences, especially young generations, with Chinese culture.
At the first store of Chinese toy brand Pop Mart in Germany, located near Berlin’s Alexanderplatz, customers have streamed through the doors since the store’s opening last year. Among its most sought-after products is Labubu, which has become a viral hit and a trending topic across local social media.
“I first got interested after watching Labubu unboxing clips on TikTok,” said a 23-year-old college student Anlist from Hamburg.
“There’s something thrilling about the surprise when you open a blind box. It makes you want to give it a try yourself.” Anlist added.
Anlist is far from alone. Countless young European consumers discover Chinese cultural products through social media recommendations.
According to data from the Deutscher Verband der Spielwarenindustrie, or German Association of the Toy Industry, IP-themed toys account for around 28 percent of Germany’s toy market, while demand for collectible toys continues to rise.
The trend closely aligns with the growing phenomenon of “kidulting” — adults embracing childlike hobbies and consumption patterns.
These evolving consumer habits have provided fertile ground for Chinese cultural IPs to expand in Europe.
Interviewees shared various reasons why they are fond of Chinese IP products. Some said they love collecting these figurines, for these toys’ quirky yet endearing looks win them over at first sight. Some pointed out that designed as bag charms, blind box accessories can be carried outdoors. Matched with outfits, they look stylish and help people showcase their unique personalities. Though their reasons vary, all consumers share the same eager anticipation of getting their favorite pieces.
The growing popularity of Chinese cultural IPs has translated directly into rising sales. Pop Mart, for example, reported total revenue of 37.12 billion yuan ($5.48 billion) in 2025, up 184.7 percent year-on-year. Revenue from Europe surged even faster, rising by 506.3 percent.
Labubu’s success is just one example of a broader trend. Today, original Chinese IPs in animation, film and online gaming are increasingly becoming gateways for European audiences to learn about and engage with China.
In 2025, Chinese animated blockbuster Ne Zha 2 topped the global animation box office with worldwide revenue reaching nearly 15.95 billion yuan ($2.36 billion).
German audiences spoke highly of the production, noting that the film features breathtaking visuals and a dramatic plot, which has won them over. They also admitted that the exceptional craftsmanship of modern Chinese animation has greatly reshaped their views. These comments speak volumes about the charm of Chinese animated IPs.
A European film critic commented that Ne Zha 2 successfully blends the essence of traditional Chinese culture with modern storytelling, adding that it preserves the unique charm of Eastern culture while also matching global audience expectations, which allows European viewers to experience the depth of Chinese culture while enjoying the film.
Video games have emerged as another important vehicle carrying Chinese cultural IPs overseas.
At Gamescom 2025, the world’s largest gaming expo held in Cologne, Germany, Chinese gaming products attracted considerable attention.
Chinese video game development studio Game Science unveiled Black Myth: Zhong Kui during the exhibition’s closing showcase trailer presentation, positioning it as the next major title following Black Myth: Wukong. It marked the first time a Chinese game appeared as part of the finale presentation at a top-tier international gaming exhibition.
The popularity of Chinese games has also fueled growing curiosity about Chinese culture among younger Europeans. On overseas gaming forums, players have actively explored Chinese classics while discussing games. Many have begun reading works such as Journey to the West, searching for historical and cultural materials, and discussing concepts such as heavenly palaces and dragon kingdoms, demonstrating growing interest in traditional Chinese culture.
The global rise of Chinese cultural IPs is far from accidental. Rather, it reflects the emergence of an increasingly complete ecosystem that integrates design, manufacturing, content creation, cultural adaptation and consumer psychology into a new model for global expansion.
German retail expert Ghalia Boustani believes Chinese companies have achieved “emotional resonance and cultural identification” with overseas consumers through IP exports.
She argued that this approach accurately matches younger consumers’ demand for individuality and emotional connection, an important reason why Chinese cultural IPs have gained traction across Europe.
Innovative storytelling formats, advanced technology and superior production quality are also key driving forces.
Ne Zha 2 took five and a half years to complete, involving more than 4,000 creators and nearly 2,000 visual effects shots, with attention devoted to even the smallest details.
The development of Black Myth: Wukong spanned more than six years, with the team investing heavily in art production to deliver premium visuals and performance.
Behind these successes stands an increasingly mature industrial ecosystem. From IP creation and product manufacturing to marketing and distribution, coordination across the entire value chain has provided strong support for bringing Chinese cultural products overseas.
Pop Mart illustrates this strength well. The company collaborates with artists worldwide and operates a diverse portfolio of IPs with different styles and audiences.
Supported by increasingly solid industrial capabilities and a vast domestic market, China is gradually becoming an important hub for original global creative IPs. More homegrown creations will continue to travel across borders and delight audiences worldwide.
China
Inside China’s first quantum-powered demonstration substation
By Xu Jing, People’s Daily
Quantum technology is beginning to transform the way China’s power grids operate. At the 220-kilovolt Houdian Quantum Application Demonstration Substation in Hefei, east China’s Anhui province, a suite of advanced quantum technologies is now in use. These include diamond-based quantum sensing materials to monitor current fluctuations, quantum-dot gas sensors to detect potential cable fire hazards and partial discharge faults inside switchgear, and other innovations that strengthen the intelligence, safety, and efficiency of grid operations.
Commissioned in November 2024, the facility is China’s first demonstration substation dedicated to the systematic application of quantum technologies. It has deployed 85 independently developed quantum devices across 18 categories, covering quantum sensing, quantum communication, and quantum computing.
The project represents a pioneering effort to integrate quantum technologies into power grid engineering, offering a new technological solution to the challenges faced by conventional power grids while supporting the development of a new-type power system.
The substation also represents a new generation of fully unattended intelligent substations.
“We have replaced many manual inspection tasks with high-precision quantum sensing equipment,” said Tian Teng, a young engineer at the digitalization institute of the electric power research institute under State Grid Anhui Electric Power Co., Ltd. “The new system can identify and diagnose equipment defects much faster, reducing both inspection costs and operating expenses.”
Inside the high-voltage switchgear hall, rows of power equipment operated steadily. Standing beside an out-of-service switchgear cabinet, Tian pointed to a small device mounted on its side.
“This is a quantum-dot multi-parameter sensor,” he explained. “It continuously monitors the cabinet’s internal environment and detects signals associated with partial electrical discharge, enabling us to assess the condition of the switchgear.”
He then pointed to another compact device attached to a cable beneath the cabinet.
“This is a distribution network current sensor. It monitors line loading in real time and can quickly and accurately locate faults along the transmission line.”
Quantum technologies are embedded throughout the facility — not just in these compact sensing devices.
Quantum technologies are embedded throughout the facility — not just in these compact sensing devices. A quantum lidar system installed on the rooftop monitors atmospheric particles and cloud conditions within a 15-kilometer radius, providing early warnings of weather-related risks. Quantum attitude sensors mounted on transmission towers can detect magnetic field changes as small as 1/10,000 of the Earth’s magnetic field, enabling highly accurate monitoring of tower alignment.
Besides, quantum encryption equipment supports both fiber-based quantum secure communications and “5G + quantum” encrypted communications, significantly enhancing cybersecurity across the power network.
The innovation extends beyond physical equipment. The substation has adopted a quantum computing-based approach for power flow analysis, which has been validated using the topology of a real-world power grid on Origin Wukong, China’s domestically developed quantum computer.
“This breakthrough provides an entirely new technical approach for large-scale power grid simulation,” Tian said. “It is expected to further improve the real-time analytical and computing capabilities of power systems.”
Why did China build this quantum-powered substation?
According to Tian, conventional power grids are increasingly facing three major challenges as renewable energy and power-electronics-based equipment become increasingly widespread: limited accuracy in equipment condition monitoring and delayed response; insufficient security for data transmission and control instructions; and the computational limitations of conventional computers when making rapid decisions for increasingly complex grid operations.
Developing a new-type power grid supported by quantum technologies has become an inevitable choice, he said.
Developing the necessary equipment, however, was far from straightforward.
There were no domestic precedents, no established standards and no mature technical solutions to follow, said Zhao Long, head of the power quantum sensing laboratory at the electric power research institute under State Grid Anhui Electric Power Co., Ltd.
“The biggest challenge came when supplies of high-quality diamond sensing materials were cut off by overseas suppliers, bringing the project close to a standstill,” he added.
The team eventually partnered with domestic materials researchers to develop customized alternatives. After repeated rounds of experimentation and testing, they achieved a breakthrough.
New engineering challenges soon emerged, including electromagnetic interference and adapting laboratory technologies to real operating conditions.
“For several consecutive months, we spent our days at the substation collecting data and tuning system parameters, and our nights back in the laboratory refining algorithms and improving packaging and shielding designs,” Zhao recalled.
“When the quantum current transformer finally displayed accurate readings on the monitoring screen, everyone on the team burst into applause. We had successfully bridged the ‘last mile’ from laboratory research to real-world engineering.”
According to project estimates, the application of quantum technologies enables the Houdian demonstration substation to reduce annual electricity measurement errors by more than 500,000 kilowatt-hours, while significantly improving the reliability and economic efficiency of grid operations.
Several quantum technologies first demonstrated at the substation have since been deployed elsewhere across Anhui province and are now being introduced to more regions across China.
China
Chinese robots expand global reach through diverse applications
By Ouyang Jie, Liu Junguo, People’s Daily
From factories and power plants to warehouses and emergency response sites, Chinese-made robots are increasingly being deployed across a wide range of applications worldwide.
This expansion reflects not only the rapid growth of China’s robotics industry but also the ability of Chinese companies to develop products tailored to diverse market needs, improve service capabilities, and build localized operations overseas.
At the assembly workshop of Pudu Robotics, a Chinese service robotics manufacturer located in Jianhu county, east China’s Jiangsu province, five production lines were running at full capacity for 10 hours.
Workers at assembly stations were installing new batches of lidar modules into robot bodies. The company’s production schedule has already fully booked through 2027, with factory production plans significantly tighter than last year.
Founded in 2016, Pudu Robotics has focused on the global commercial service robot market. It has shipped more than 130,000 units and served over 50,000 end customers worldwide.
Since the beginning of this year, the company’s exports have already exceeded the total volume of the previous year, with products sold to 85 countries and regions. Its cleaning robots, in particular, have maintained year-on-year export growth of more than 100 percent for consecutive years, accounting for 29 percent of the global commercial cleaning robot market.
Pudu Robotics is just one example of Chinese intelligent robot companies expanding into overseas markets. According to customs data from Shenzhen, south China’s Guangdong province, exports of various types of robots from Shenzhen reached 6.94 billion yuan ($1.03 billion) in the first half of this year, representing a tenfold increase year-on-year. These products were shipped to more than 110 countries and regions.
Strong technological capabilities are at the core of the global competitiveness of Chinese manufacturing.
“Our quadruped robots have officially started operations at a nuclear power plant in Switzerland, carrying out frequent and routine autonomous inspections in high-risk areas,” said Yao Hengyan, assistant general manager of DEEP Robotics in Hangzhou, east China’s Zhejiang province.
The robot can climb slopes as steep as 45 degrees, navigate narrow spaces between equipment and access areas that are difficult for humans to reach. Equipped with thermal imaging and acoustic sensors, it can accurately detect potential hazards such as leaks, abnormal temperatures, and unusual equipment noises.
Inspection data is uploaded in real time to a digital management platform, which can automatically issue alerts and initiate responses once anomalies are detected.
Besides, the quadruped robots of the company are also used for factory security and underground pipeline inspection in Switzerland.
A diverse product portfolio has enabled Chinese robots to adapt to a broad range of global application scenarios.
Pudu Robotics has divided the market into 16 major industries and more than 800 categories of specific applications and tasks based on customer needs, said Zhang Tao, founder and CEO of the company. The company has continuously optimized the overall performance of its products to ensure they are “functional, user-friendly, and durable” in complex environments.
It has established four major product lines covering delivery, cleaning, industrial, and general-purpose embodied intelligence robots, with applications spanning multiple sectors, including manufacturing and warehousing logistics.
The successful deployment of DEEP Robotics’ quadruped robots at a Swiss nuclear power plant, where safety standards are extremely demanding, demonstrates the stability and reliability of China-made robots, Yao said.
The company has reached an agreement with its Swiss client to expand cooperation, and its robots, which can adapt to complex terrain and extreme weather conditions, have already been deployed in energy, industrial, and emergency response scenarios in various parts of the world.
As they continue to explore overseas markets, many Chinese robotics companies are shifting from simply exporting products to building localized brands and service networks.
Competition in China’s service robot sector has moved beyond price-performance advantages and entered a new stage where quality, brand recognition, and service capabilities are equally important, Zhang said. Customers are looking for not just a machine, but a comprehensive solution that can operate reliably over the long term.
To meet these needs, Pudu Robotics has established local offices and service centers in major global markets and built a cooperation network involving more than 1,000 distributors. The network provides partners with full-process support, including pre-sales consultation, sales assistance, deployment, after-sales maintenance, and rapid spare parts response, helping customers overcome concerns about adopting complex technologies.
The current penetration of robots remains relatively low, leaving broad room for future growth, Zhang said. As robots become increasingly integrated into various industries, different application scenarios will require different types of robots and capabilities. The company hopes to develop a unified “intelligent brain” for robots that can empower various products in fields such as delivery, cleaning, and industrial applications.
Pudu Robotics will continue expanding investment in technological innovation and product upgrades, making robots increasingly intelligent and capable of serving more industries worldwide, Zhang added.
China
Wuxi’s “Token Supermarket”: A one-stop AI model platform for local businesses
By Yao Xueqing, People’s Daily
When Li Tao, the software department supervisor at Sevice — a security technology company based in Jiangsu — opened Wuxi’s AI industry service platform, he navigated straight to the “Token Supermarket” on the homepage. He logged into his account to check usage metrics and his remaining balance.
Li’s company specializes in intelligent security, with software development as its core business. “Since last year, AI has handled 85 percent of our software development workflows,” Li said. The company needs to purchase tokens from various large language model platforms, with fees calculated based on usage.
Initially, the company’s demand for tokens was limited, and the cost was almost negligible. But as computing needs grew rapidly, monthly expenses increased. Different large models have different capabilities and applications, Li said. Companies not only have to cope with rising costs, but also manage and maintain multiple accounts and switch between different models, he added.
In May this year, Wuxi rolled out this city-level “Token Supermarket.” Li Tao visited the platform the very day it went live. Lined up on its virtual “shelves” were over 20 mainstream large models, covering nearly all those widely adopted by enterprises.
Thanks to the platform’s centralized procurement, most offerings are available at favorable rates. Even more convenient, users need only a single registered account to call upon different large models on demand.
The company immediately decided to register with the “Token Supermarket” and top up its account. Li did the math: with a monthly recharge of 20,000 yuan ($2,963), more than 30 engineers can use 4 billion to 5 billion tokens. The complimentary concurrent-access benefit package has also enabled more than 30 employees to work efficiently in parallel.
As a result, the company has cut research and development costs by nearly 30 percent, shortened software development cycles from two weeks to less than one week, and increased efficiency by 50 percent.
Why did Wuxi launch such a “Token Supermarket,” and what makes it unique?
According to Zhu Yiqing, deputy general manager of Wuxi Digital New Infrastructure Co., Ltd., which operates the platform, token usage is growing rapidly, but companies still face challenges such as high costs, complicated management of multiple AI model accounts and difficulties in calculating expenses.The “Token Supermarket” was developed to provide a one-stop purchasing platform and has already served more than 50 enterprises.
Its customers include not only companies like Li’s that purchase tokens to assist with daily office work, but also many enterprises that buy tokens as “bulk raw materials” for further processing and development.
Dramasmaker, a startup developing AI-powered animated storytelling production tools, is one such customer. The company was founded in August last year and spent more than six months independently developing a one-stop animation production system, which entered the testing and production phase in May of this year, said general manager Wei Jianfei.
The company needs to purchase large amounts of tokens, resulting in high costs. During the early startup stage, this placed considerable pressure on its cash flow, Wei said.
Zhu noted that the “Token Supermarket” can also be connected with financial services, with financial products to be integrated into the platform’s payment system.
Notably, staff members of the “Token Supermarket” are currently sprucing up its virtual premises: alongside an existing “brand zone,” a new “local-source offerings zone” has been rolled out.
According to Zhu, Wuxi’s computing-power industry is developing rapidly, with 19 intelligent computing centers now up and running, most of which deliver computing power for immediate sale.
Tokens generated by these intelligent computing centers are listed on the “Token Supermarket,” bringing cost-competitive options for users. The platform also bolsters the local computing-power sector while serving small and medium-sized enterprises.
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