Connect with us

China

Chinese micro-drama surge in popularity across Southeast Asia

Published

on

By Cao Shiyun, People’s Daily

In recent years, Chinese micro-dramas have achieved remarkable success in overseas markets, especially across Southeast Asia, largely driven by streaming platforms. 

Over 300 overseas apps now offer Chinese micro-dramas through various distribution channels. In 2025, global downloads are projected to reach 1.21 billion, with overseas revenue expected to total $2.38 billion, reflecting strong and sustained growth.

On TikTok, the Chinese micro-drama The Story of Suzhou, which centers on the preservation of traditional culture, has gained widespread popularity. Audiences from Thailand, Indonesia, Malaysia, and other countries have been sharing their responses in multiple languages, praising its visually poetic scenes and calling for the addition of subtitles in their native languages so they can watch it with family.

As the industry accelerates its global expansion, Southeast Asia has emerged as a key market. These micro-dramas are typically shot in vertical format, featuring fast-paced storytelling and distinct themes. Each episode is under 3 minutes long, with series totaling between 50 and 90 episodes, covering diverse genres such as urban romance, family ethics, fantasy, and suspense.

The strong narrative conflicts and uplifting emotional expression have captivated many Southeast Asian viewers, fostering sustained engagement. Additionally, the portrayal of China’s natural landscapes, traditional attire, and modern urban scenery has sparked growing interest in the country among audiences in the region, directly contributing to a sharp increase in downloads of Chinese micro-drama apps overseas.

As content genres grow increasingly diverse, distribution channels are also becoming more varied. Since 2025, Telkom Indonesia, the largest telecom operator in Indonesia, has collaborated with the Chinese micro-drama platform FlexTV to introduce exclusive viewing packages, allowing Indonesian users to access Chinese micro-dramas more conveniently and affordably. 

Meanwhile, DramaBox, a platform operated by Dianzhong Tech — a company focused on producing and distributing licensed mobile digital content–has partnered with local telecom providers across Southeast Asia to roll out integrated “data + content” bundleds, further lowering barriers to access.

Luo Chuanyu, deputy director of the China-ASEAN Research Institute at Guangxi University, observed that micro-dramas transcend linguistic and cultural divides through engaging narratives and authentic depictions of everyday life. Furthermore, by extensively featuring contemporary Chinese urban lifestyles and technological advances, they offer Southeast Asian audiences a more vibrant and relatable portrait of modern China, thereby fostering increased two-way cultural exchange and inspiring localized innovation.

“I often watch Chinese micro-dramas to unwind and have downloaded several dedicated apps,” shared Farrell, an Indonesian university student. He is particularly drawn to series depicting Chinese youth lifestyles, noting, “Seeing peers’ experiences in China feels relatable. Southeast Asia and China share many similarities, so I often recognize aspects of my own life in these stories.”

“The plot designs in Chinese micro-dramas align closely with the aspirations of Southeast Asian audiences for fairness, hope, and a better life, making emotional resonance almost effortless,” noted Drajat Tri Katono, a sociologist at Universitas Sebelas Maret in Indonesia. He pointed out that content which remains grounded in reality and meets widespread psychological expectations often bridges cultural differences and gains broad acceptance.

Cultural affinity is a key factor in the genre’s regional success. Singapore’s Lianhe Zaobao pointed out that the region’s large ethnic Chinese population serves as an important bridge. In areas such as family ethics, views on marriage and relationships, and workplace values, Southeast Asian societies share many commonalities with China. 

Earlier classics like Justice Pao, The Legend of the Condor Heroes and Journey to the West had already built a sizable fan base among overseas Chinese communities, laying a deep foundation of cultural affinity for today’s micro-dramas.

Southeast Asia’s distinctive consumption landscape offers fertile ground for the overseas expansion of Chinese micro-dramas. The region features a young population with a high share of youth, adaptable spending habits, and a strong openness to new forms of cultural and entertainment content — all contributing to substantial market growth potential.

Moreover, a large and expanding internet user base, growing internet penetration, and substantial time spent online have collectively fostered the adoption of digital payment methods among local users, creating favorable conditions for the dissemination and commercialization of micro-dramas. Data indicate that in 2025, paying micro-drama users in Southeast Asia increased by 28 percent year on year, solidifying the region as a core market with both commercial viability and a solid audience foundation.

At present, many Chinese micro-drama companies are extending their industrial chains overseas by setting up production centers in countries such as Thailand and the Philippines, exploring new models that feature localized creation and distribution. 

Jiuzhou Wenhua a company in Jiaxing, east China’s Zhejiang province has partnered closely with Southeast Asian production teams to establish content creation hubs and launch a dedicated micro-drama platform tailored to regional audiences. To date, the company has produced more than 600 micro-dramas for overseas markets, about 20 percent of which were originally created by overseas teams, reaching a total overseas audience of over 10 million.

Copyright licensing and format adaptation have also become key pathways for localization efforts. Indonesian digital media operator IDN Times has acquired the rights to Chinese micro-dramas while establishing a local production division, adopting their narrative pacing and creative techniques to produce content tailored to regional audiences.

“Micro-dramas align well with the viewing preferences of young people today and act as an effective cultural bridge connecting young people across nations,” noted Garin Nugroho, a prominent Indonesian director. He emphasized that the potential of this format should not be underestimated.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

China

China becomes world’s largest holder of AI patents

Published

on

By Gu Yekai, Lu Tao, People’s Daily

In China, AI technologies are advancing at an unprecedented pace, entering a phase of explosive growth. From the meteoric rise of DeepSeek to the viral popularity of Seedance, alongside breakthroughs in humanoid robotics and increasingly sophisticated smart vehicles — not to mention the rapid expansion of smart factories and ever-evolving smart city ecosystems — AI is unlocking transformative potential across industries  and daily life.

As a strategic technology driving the next wave of scientific and industrial transformation, AI has received significant national focus in China. The country’s overall strength in the field continues to grow.. 

By the end of  2025, China was home to over 6,000 AI enterprises, with its core AI industry valued at more than 1.2 trillion yuan ($174.3 billion). At the same time, China’s intelligent computing power capacity has exceeded 1,590 EFLOPS.

In recent years, China has continued to strengthen basic research in AI. Both the quantity and quality of AI research papers produced in the country rank among the top globally. Data released in 2025 by the World Intellectual Property Organization showed that China has become the world’s largest holder of AI patents, accounting for as much as 60 percent of the global total.

Innovation-driven progress has fortified China’s AI sector with robust core technologies. The country has launched multiple AI chips, accelerated the development of high-quality industry datasets, and cultivated domestically developed large-scale models that contribute to the global open-source ecosystem. These advances reinforce China’s capacity to maintain control over critical AI technologies amid growing international competition.

AI’s impact is amplified through diverse real-world applications. Industrially, it is revitalizing traditional sectors while catalyzing growth in strategic emerging and future industries. Socially, AI is enhancing public well-being by seamlessly integrating into daily life — enriching work, education, and leisure experiences.

China has seen rapid growth in both the scale and penetration of generative artificial intelligence. According to the 57th Statistical Report on Internet Development in China released by the China Internet Network Information Center, the number of generative AI users in China reached 602 million by December 2025, up 141.7 percent from the end of 2024. The penetration rate climbed to 42.8 percent, representing a substantial year-on-year increase of 25.2 percentage points. 

During the 14th Five-Year Plan period (2021-2025), generative AI has rapidly integrated into both production and daily life, becoming a key engine driving China’s digital and intelligent transformation of its economy and society.

Continue Reading

China

China maintains position as world’s top apple producer and consumer

Published

on

By Chang Qin, Li Xiaoqing, Xu Leipeng

Apples hold an important place in the “fruit basket” of Chinese consumers. 

A recent report on China’s apple industry development showed that since the beginning of the 14th Five-Year Plan period (2021-2025), China has remained the world’s largest producer and consumer of apples. 

The launch of apple futures — the world’s first fresh-fruit futures contract — has significantly boosted China’s influence in global price discovery.

According to the report, China’s annual apple output exceeds 51 million tons, while annual consumption surpasses 47 million tons. 

Behind these figures lies the strong rise of China’s homegrown seed technology. So far, China has developed 158 new apple varieties with independent intellectual property rights. 

About 70 percent of newly established orchards are planted with domestically developed varieties, under modern, efficient production models.

China’s apple industry has achieved remarkable improvements in variety structure, production models, and technological support. 

The industry landscape has shifted from scattered planting to intensive and standardized production in key growing regions, while development has moved beyond reliance on weather conditions toward comprehensive technological empowerment. 

Technologies such as variety breeding, dwarf-rootstock intensive cultivation, water-saving irrigation, and intelligent sorting are now widely applied, highlighting the sector’s ongoing upgrade.

For farmers, apple cultivation has become an important source of income. Apples are now grown across more than 20 provincial-level regions in China, spanning altitudes from dozens of meters to over 3,700 meters, providing livelihoods for tens of millions of people. 

In many major producing regions, integrated models linking enterprises, cooperatives, and farmers have been adopted to strengthen benefit-sharing across the value chain. This allows growers to profit not only from harvesting but also from value-added segments like processing and logistics, helping ensure a more balanced distribution of profits.

In Yan’an, northwest China’s Shaanxi province, apples contribute 61 percent of farmers’ operational income, benefiting more than two million growers. In Tianshui, northwest China’s Gansu province, the 2025 harvest of the well-known Huaniu apple variety has seen both rising prices and strong market demand. For many local communities, apples have become a symbol of improving livelihoods.

At the industrial level, the sector is accelerating its transition toward digital management and greater mechanization. Meanwhile, the rise of new business models such as livestream commerce and cross-border e-commerce is helping Chinese apples reach global markets more quickly. In 2024, exports of fresh apples reached 980,900 tons, up 23.24 percent year on year. Export revenue from other apple products — mainly concentrated apple juice — reached nearly 5.88 billion yuan ($852.22 million), a surge of 89.06 percent.

Looking ahead, China will continue to optimize apple variety structures, diversify markets, and promote deeper industrial integration. 

By leveraging its resource advantages and further developing distinctive agricultural industries, the country aims to inject sustained momentum into rural revitalization. Apples, long regarded as a “fruit of prosperity,” are expected to create even greater value in the years ahead.

Continue Reading

China

China’s ice-and-snow tourism sector experiences sustained boom

Published

on

By Wang Ke, People’s Daily

China’s winter tourism industry has demonstrated significant vitality, attracting an estimated 360 million visits during the latest winter season from December 2025 to February 2026, generating 450 billion yuan (about $65.1 billion) in revenue. Of these visits, approximately 220 million were made with ice-and-snow activities as the primary motivation.

According to a report released by the China Tourism Academy, the sector is entering a new phase of sustained prosperity.

This evolution is reflected in changing consumer preferences. For instance, Sun Li, a tourist from Beijing, traveled with her family to Chongli district in Zhangjiakou, north China’s Hebei province. Her goal was not just skiing, but also experiencing local cuisine — a desire increasingly common among modern travelers.

China’s ice-and-snow tourism sector is shifting from single-purpose ski trips to diversified, integrated experiences. As demand surges, the market is increasingly characterized by quality-oriented, personalized and multifaceted consumption.

Data from homestay booking platform Tujia showed that between Oct. 12, 2025 and March 30, 2026, bookings for ski-related homestays in Chongli rose by 60 percent year on year. Nearly 1/5 of these were long-stay bookings of seven days or more, reflecting a broader shift from short-term experiences to extended winter vacations.

Consumption upgrading in the sector is becoming increasingly evident. Ice-and-snow tourism has emerged as a new growth driver in service consumption, with spending gradually shifting from rigid expenses such as transportation and accommodation to more flexible categories including entertainment, wellness and cultural products. 

The customer base is also becoming younger, more family-oriented and more diverse. Those born after 1995 now account for 47 percent of ski ticket bookings on leading online lifestyle platform Meituan, making them the core consumer group.

The influx of younger travelers is reshaping ice-and-snow tourism trends. Ski fashion and social media-worthy resort shots are gaining traction online, boosting demand for winter travel photography services.

The report said that China’s ice-and-snow tourism products are evolving from being driven primarily by natural resources to a model powered jointly by innovation, technology and culture. The focus is shifting from creating high-quality individual products to building comprehensive, integrated product systems.

Han Yuanjun, a researcher at the China Tourism Academy, said that the deep integration of ice-and-snow tourism with multiple industries has created new consumption scenarios, enriched product offerings, and expanded the boundaries of the ice-and-snow economy.

The report also indicated that indoor ice-and-snow complexes are now the most active category for investment among capital-intensive tourism projects. Southern China emerged as the leading region for such investments in 2025.

Complementing indoor developments, outdoor destinations are pursuing distinctive paths. Many are tapping into local cultural resources to enhance appeal and competitiveness. 

For example, the Meihuashan International Ski Resort in Liupanshui, Guizhou province, showcases snowy slopes encircled by lush mountains, thanks to its unique low-latitude, high-altitude location. Such destinations in southern China are challenging the long-held perception that ice-and-snow tourism is exclusive to the north.

Across China, destinations are enhancing visitor experiences with thoughtful services. Many ski-town homestays now personalized touches like meal delivery and equipment maintenance, while hotels incorporate local culture through themed rooms and regional cuisine. Travel convenience is also improving; high-speed trains on the Beijing-Zhangjiakou line and in northeast China now provide streamlined transport for ski equipment.

Digital technologies are playing a key role in upgrading the sector. At many ski resorts, intelligent slope monitoring systems operate around the clock, providing real-time safety alerts. Some resorts have also introduced smart rental systems, allowing visitors to rent and return equipment simply by scanning a code with their phones.

Continue Reading

Trending

Copyright © 2017 Zox News Theme. Theme by MVP Themes, powered by WordPress.