China
Chinese micro-drama surge in popularity across Southeast Asia
By Cao Shiyun, People’s Daily
In recent years, Chinese micro-dramas have achieved remarkable success in overseas markets, especially across Southeast Asia, largely driven by streaming platforms.
Over 300 overseas apps now offer Chinese micro-dramas through various distribution channels. In 2025, global downloads are projected to reach 1.21 billion, with overseas revenue expected to total $2.38 billion, reflecting strong and sustained growth.
On TikTok, the Chinese micro-drama The Story of Suzhou, which centers on the preservation of traditional culture, has gained widespread popularity. Audiences from Thailand, Indonesia, Malaysia, and other countries have been sharing their responses in multiple languages, praising its visually poetic scenes and calling for the addition of subtitles in their native languages so they can watch it with family.
As the industry accelerates its global expansion, Southeast Asia has emerged as a key market. These micro-dramas are typically shot in vertical format, featuring fast-paced storytelling and distinct themes. Each episode is under 3 minutes long, with series totaling between 50 and 90 episodes, covering diverse genres such as urban romance, family ethics, fantasy, and suspense.
The strong narrative conflicts and uplifting emotional expression have captivated many Southeast Asian viewers, fostering sustained engagement. Additionally, the portrayal of China’s natural landscapes, traditional attire, and modern urban scenery has sparked growing interest in the country among audiences in the region, directly contributing to a sharp increase in downloads of Chinese micro-drama apps overseas.
As content genres grow increasingly diverse, distribution channels are also becoming more varied. Since 2025, Telkom Indonesia, the largest telecom operator in Indonesia, has collaborated with the Chinese micro-drama platform FlexTV to introduce exclusive viewing packages, allowing Indonesian users to access Chinese micro-dramas more conveniently and affordably.
Meanwhile, DramaBox, a platform operated by Dianzhong Tech — a company focused on producing and distributing licensed mobile digital content–has partnered with local telecom providers across Southeast Asia to roll out integrated “data + content” bundleds, further lowering barriers to access.
Luo Chuanyu, deputy director of the China-ASEAN Research Institute at Guangxi University, observed that micro-dramas transcend linguistic and cultural divides through engaging narratives and authentic depictions of everyday life. Furthermore, by extensively featuring contemporary Chinese urban lifestyles and technological advances, they offer Southeast Asian audiences a more vibrant and relatable portrait of modern China, thereby fostering increased two-way cultural exchange and inspiring localized innovation.
“I often watch Chinese micro-dramas to unwind and have downloaded several dedicated apps,” shared Farrell, an Indonesian university student. He is particularly drawn to series depicting Chinese youth lifestyles, noting, “Seeing peers’ experiences in China feels relatable. Southeast Asia and China share many similarities, so I often recognize aspects of my own life in these stories.”
“The plot designs in Chinese micro-dramas align closely with the aspirations of Southeast Asian audiences for fairness, hope, and a better life, making emotional resonance almost effortless,” noted Drajat Tri Katono, a sociologist at Universitas Sebelas Maret in Indonesia. He pointed out that content which remains grounded in reality and meets widespread psychological expectations often bridges cultural differences and gains broad acceptance.
Cultural affinity is a key factor in the genre’s regional success. Singapore’s Lianhe Zaobao pointed out that the region’s large ethnic Chinese population serves as an important bridge. In areas such as family ethics, views on marriage and relationships, and workplace values, Southeast Asian societies share many commonalities with China.
Earlier classics like Justice Pao, The Legend of the Condor Heroes and Journey to the West had already built a sizable fan base among overseas Chinese communities, laying a deep foundation of cultural affinity for today’s micro-dramas.
Southeast Asia’s distinctive consumption landscape offers fertile ground for the overseas expansion of Chinese micro-dramas. The region features a young population with a high share of youth, adaptable spending habits, and a strong openness to new forms of cultural and entertainment content — all contributing to substantial market growth potential.
Moreover, a large and expanding internet user base, growing internet penetration, and substantial time spent online have collectively fostered the adoption of digital payment methods among local users, creating favorable conditions for the dissemination and commercialization of micro-dramas. Data indicate that in 2025, paying micro-drama users in Southeast Asia increased by 28 percent year on year, solidifying the region as a core market with both commercial viability and a solid audience foundation.
At present, many Chinese micro-drama companies are extending their industrial chains overseas by setting up production centers in countries such as Thailand and the Philippines, exploring new models that feature localized creation and distribution.
Jiuzhou Wenhua a company in Jiaxing, east China’s Zhejiang province has partnered closely with Southeast Asian production teams to establish content creation hubs and launch a dedicated micro-drama platform tailored to regional audiences. To date, the company has produced more than 600 micro-dramas for overseas markets, about 20 percent of which were originally created by overseas teams, reaching a total overseas audience of over 10 million.
Copyright licensing and format adaptation have also become key pathways for localization efforts. Indonesian digital media operator IDN Times has acquired the rights to Chinese micro-dramas while establishing a local production division, adopting their narrative pacing and creative techniques to produce content tailored to regional audiences.
“Micro-dramas align well with the viewing preferences of young people today and act as an effective cultural bridge connecting young people across nations,” noted Garin Nugroho, a prominent Indonesian director. He emphasized that the potential of this format should not be underestimated.
China
Changsha brings millennia-old heritage into modern life
By Yuan Quan, Yan Ke, Yang Xun, People’s Daily
Changsha, the capital of central China’s Hunan province, has kept both its name and its urban site unchanged for more than 3,000 years. Its streets and lanes carry centuries of history. In recent years, the city has worked to protect, preserve, and creatively revitalize its cultural heritage, finding new ways to integrate its rich legacy into modern urban life.
This distinctive cultural appeal has drawn people from around the world. Some come to study at its thousand-year-old academy; others experience how traditional culture has become part of everyday life; still others find fresh ways to tell Changsha’s story to young audiences overseas. Their experiences offer fresh perspectives on how the ancient city preserves and passes on its cultural heritage.
Keeping tradition alive, Yuelu Academy continues its scholarly legacy
American scholar Peter Brian Ditmanson began teaching at Yuelu Academy of Hunan University in 2017, where he studies the history of the Ming Dynasty (1368–1644) and leads a team translating historical texts related to the academy.
When translating inscriptions such as “Xue Da Xing Tian,” he often weighed each phrase carefully, striving to convey their philosophical depth to readers from different cultural backgrounds.
In his view, Yuelu Academy is not a museum to be admired from afar, because its tradition of learning, teaching, and scholarship has never been interrupted. Its historical buildings retain their original character, while modern education continues the academy’s ancient mission.
How can a living history be preserved? Ditmanson has taken part in an oral history project of Yuelu Academy, organizing nearly 200,000 Chinese characters of oral records from faculty and staff. This effort captures aspects of the academy’s history that cannot be seen from its buildings alone.
This idea of “letting history continue to tell its story” also runs through Changsha’s broader cultural initiatives. The city is developing itself as a “city of museums” and promoting public archaeology and hands-on experiences in cultural relic restoration, bringing history closer to the public.
Ditmanson believes history should always be approached with reverence. “We should not flatten a rich and profound history just to make it seem easy and entertaining to visitors,” he said. In his view, the fact that people still study and pursue knowledge at a thousand-year-old academy, while ancient texts reach readers in different languages, means that history has never been confined to the past. He still sees himself as a “student”: only after understanding the cultural spirit of the academy can he share it with more people and foster genuine exchange.
Sustaining living heritage, weaving traditional culture into everyday life
Canadian Martin Haase has lived in Changsha for nearly 20 years. Practicing tai chi daily is his routine. For him, culture’s integration into modern life requires no elaborate ceremonies. “The true vitality of traditional culture lies precisely in these ordinary moments that unfold each day,” he said.
Tai chi led Haase to traditional Chinese medicine (TCM), and he went on to study at Hunan University of Chinese Medicine, progressing from undergraduate to a master’s and doctoral degrees. He now researches the international communication of TCM.
When Haase first arrived in Changsha, foreigners had limited access to systematic learning of TCM and tai chi. Now the situation has greatly improved: universities host tai chi workshops: associations run community classes, grassroots groups set up learning platforms, and districts showcase intangible cultural heritage. Fueled by short videos, it has become easier than ever for ordinary people to experience traditional culture.
Haase has evolved from a Tai Chi novice into a cultural narrator. When foreign friends ask where they can learn tai chi in Changsha, he not only translates for them but also manages social media accounts, explaining to global audiences the lifestyles and worldviews embedded in TCM.
To him, Changsha’s greatest strength is its ability to turn esoteric practices — once limited to close-knit communities of heritage bearers — into everyday urban experiences open to all. “Savor a cup of tea, practice a tai chi routine, wander down an old lane — traditional culture resides in the simple rhythms of daily living,” he said.
Diverse forms of expression bring more people into storytelling
Standing beneath the ancient city wall at Tianxin Pavilion, Malaysian student Samviontha (Wong Pek Hwa) was reminded of her hometown, Malacca. “When you start with something people are already familiar with, history becomes easier to understand,” she said.
In 2025, she came to study at Central South University of Forestry & Technology. Changsha’s rich historical and cultural heritage and its youthful urban character soon became subjects for her videos, through which she introduces the city to audiences in Malaysia in the Malay language.
“Effective communication is not simply translating a piece of Chinese into another language,” Samviontha said. Starting from her own experiences, she connects distinctive aspects of Changsha with things familiar to her audience. When introducing Changsha stinky tofu, for example, she draws a comparison with fermented stink beans in Malaysia, using a shared memory of taste to bridge the cultural distance. After visiting a museum of Hunan embroidery, she used Malay to describe the vivid, lifelike embroidery techniques, giving audiences in Southeast Asia a closer look at this form of Hunan intangible cultural heritage.
As a UNESCO Creative City of Media Arts, Changsha keeps broadening its avenues for international outreach. Samviontha and other young foreigners have been named “international communication ambassadors.” A tiny shop, a local custom, or a traditional craft enjoying renewed popularity among young people — to Samviontha, what makes Changsha captivating is how antiquity and innovation often land within the same frame. History does not fade amid the city’s development.
Beneath lamplight, some pore over books; on street corners, others practice tai chi; still others relay tales of these humdrum lanes to friends afar. Though hailing from different nations, they all draw nourishment from the ancient city’s cultural legacy and breathe fresh vitality into it. It is within these quiet, everyday moments that time-honored cultural traditions gain wider recognition, affection, and care.
China
China slows oil purchases, showing strategic foresight
By Zhang Mengxu, People’s Daily
A recent video titled “China Quietly Saved the World Last Month,” published by former New York Times columnist Max Fisher, has resonated widely on international social media.
In the video, Fisher points to a map of global tanker routes and notes that the most striking development is not which countries are rushing to buy oil, but which are holding back. The video has been viewed more than 6 million times, with thousands of comments describing China’s response as “clear-headed” and “prudent.”
The Strait of Hormuz, a critical chokepoint for global energy transportation, has faced sustained pressure in recent weeks, driving up the risk premium on international crude oil.
Under conventional market logic, when geopolitical tensions heighten supply concerns, major consuming countries tend to accelerate purchases and build inventories. A widening supply-demand gap then pushes oil prices higher, with rising energy costs contributing to global inflation.
Following the latest escalation of tensions in the Middle East, fears mounted that a rebound in energy prices could undermine the global economic recovery. Expectations of a race to secure oil supplies briefly swept through commodity markets.
China’s market, however, has offered a different response. Domestic refiners adjusted their production schedules in line with market conditions, slowing new purchases of high-priced crude in an orderly and flexible manner and thereby easing the pace of import growth from the demand side.
In a remarkably measured approach, China effectively acted as a “buffer” for strained global supply and demand. The Wall Street Journal noted that China’s reduced oil imports have provided important support for an already pressured global economy. France’s Le Figaro said this marked the second time since the 2008 global financial crisis that China played a key role in supporting global economic stability.
For years, efforts to cope with oil crises have focused primarily on the supply side, leaving major consuming countries vulnerable to price volatility. This latest experience, however, shows that a huge consumer market can also serve as a buffer by adjusting production capacity and managing inventories, becoming an important force in maintaining market balance.
Reuters reported that China’s reduced crude purchases since the escalation of tensions in the Middle East have, to a considerable extent, offset the impact of supply disruptions. The Financial Times likewise commented that China is becoming a key variable influencing the balance of the global oil market.
What enabled China to take a different path? The answer lies in strategic foresight.
During previous periods of prolonged low international oil prices, China steadily advanced its commercial inventory system, gradually building substantial reserves.
As oil prices rose in the current cycle, the domestic market slowed its usual pace of adding to commercial inventories, drawing on stocks accumulated earlier to replace some high-priced imports.
This approach ensured the basic operational needs of domestic refineries while avoiding further tightening of supply and demand through competition for oil at elevated prices.
Sufficient reserves provides a direct foundation for China to adjust the pace of its imports with flexibility.
Through years of sustained effort, China has developed an efficient system for the turnover of commercial inventories and has continued to diversify its sources of crude oil imports, including from countries and regions such as Brazil and Africa. This has reduced its reliance on any single transportation route.
More importantly, its market-oriented refining and petrochemical sector has become increasingly mature, enabling companies to respond quickly to price and risk signals and adjust procurement and production plans accordingly.
This diversified and resilient energy supply system gives China greater room to maneuver when geopolitical disruptions occur.
From a longer-term perspective, what is truly reshaping the logic of energy is the green transition now advancing in greater depth. According to the International Energy Agency, electric vehicles alone helped China displace the equivalent of 1.5 million barrels of crude oil per day in the second quarter of this year, far exceeding the market’s previous expectations. China’s rapid development of new energy is not only reshaping its own energy mix, but also quietly changing the underlying dynamics of the global energy market.
China has evolved from a passive recipient of global energy price fluctuations into a more proactive stabilizing force in the global market. Behind this transformation lies a consistent and prudent approach to energy development: keeping China’s energy supply firmly in its own hands and using the certainty of its own development to cope with uncertainties in the external environment.
That, in itself, is one of the most concrete and lasting contributions China can make to global market stability.
China
Bridges along the Pinglu Canal: A testament to engineering, community, and ecological harmony
By Liu Quan, Zhu Jiaqi, Liang Nan, People’s Daily
The Pinglu Canal, the first major river-to-sea canal project planned and coordinated at the national level since the founding of the People’s Republic of China, is scheduled to open to navigation on September 16, 2026. Construction began on Aug. 28, 2022, with a total investment of about 72.7 billion yuan (about $10.83 billion).
Stretching 134.2 kilometers, the canal starts at the mouth of the Pingtang River in the Xijin Reservoir area of Hengzhou, Nanning, south China’s Guangxi Zhuang autonomous region. It runs south through Luwu town in Lingshan county, Qinzhou, before connecting with the Qinjiang River and flowing into the Beibu Gulf. Designed to Class I inland waterway standards, it is China’s highest-grade navigable canal, capable of accommodating vessels of up to 5,000 tonnes.
Once operational, the canal will shorten the inland waterway route for cargo from southwest China to the sea by more than 560 kilometers compared to traditional routes. It will also significantly reduce shipping distances to major ASEAN ports, lower overall logistics costs by 18 to 30 percent, and save more than 5 billion yuan in transportation costs each year.
The Pinglu Canal features 104 bridges along its route, including 27 crossing the canal itself, as well as numerous supporting structures such as trestle bridges, temporary bridges, and pedestrian bridges that have been rebuilt or newly constructed. This extensive network has earned the project the nickname “Hundred-Bridge Project.” These bridges do more than connect the two banks of the canal; they also reflect the region’s cultural heritage, improve local livelihoods, and demonstrate a commitment to harmony between people and nature.
In Qinzhou, where the canal meets the sea, the Zicai Bridge officially opened to traffic on April 28.
“The original Zicai Bridge lacked the navigational clearance required for 5,000-tonne vessels on the canal and had to be removed,” said Yuan Mingyang, deputy director of the engineering management department at Guangxi Pinglu Canal Construction Co., Ltd., the builder of the canal under Pinglu Canal Group. “However, as a self-anchored suspension bridge with a complex load-bearing structure, improper demolition could have caused it to collapse.”
To dismantle the bridge safely, the project team invited experts to conduct simulations using digital twin and BIM (Building Information Modeling) technologies. They ultimately adopted a reverse dismantling method. “Taking the bridge apart in the reverse order of its construction. The demolition alone took more than half a year,” Yuan said.
Another notable structure, the Qinjiang Bridge on the G75 Lanhai Expressway, is the world’s largest-span and heaviest concrete-filled steel tube arch bridge to be lifted as a single unit. At peak times, it previously handled more than 100,000 vehicle trips per day. To minimize disruption, the construction team used the old bridge as a platform for transporting construction materials.
“Half of the bridge was enclosed with scaffolding and protective nets for construction, while the other half remained open to traffic — a rare approach in conventional bridge construction,” said Kuang Zhiqiang, a person in charge of the bridge’s construction. The team also employed an overall lifting technique: assembling bridge components on the ground before lifting them into place. Installation was completed in just 16 hours.
“The Pinglu Canal is a complex, integrated project involving multiple disciplines, including waterways, hubs, slopes, bridges, and ecology. The entire project was divided into more than 180 construction sections, with over 20,000 workers involved at peak periods. It posed major challenges in organization and coordination,” said Cheng Yaofei, chairman of Guangxi Pinglu Canal Construction Co., Ltd.
As China’s first smart canal featuring full life-cycle management, the Pinglu Canal’s digital twin platform integrates multidimensional data on weather, hydrology, construction schedules to simulate operations in advance and automatically generate optimal construction plans. For example, one side of the waterway is drained for earth excavation and foundation work. Once that side is completed, work shifts to the other. This carefully staggered approach, both in time and space, has helped minimize interference between construction activities.
The project stands as a testament to development driven by a deep commitment to people’s well-being.
The site of Qinjiang Bridge was once home to the Qinjiang No. 1 Bridge, built in 1958 as Qinzhou’s first urban bridge. Local residents had deep emotional ties to it. To preserve the city’s collective memory, the proposal to retain the old bridge piers was adopted. Today, the new bridge incorporates the preserved piers and provides space for public activities beneath it. A miniature replica of the old bridge has also been rebuilt upstream.
From Qinzhou Oyster Plaza, visitors can see a graceful white bridge spanning the Pinglu Canal: the Beibu Gulf Bridge, voted by the public as the “most beautiful bridge” along the canal. Traffic flows across the bridge, while mangroves thrive beneath it. As a vital coastal wetland ecosystem, mangroves serve as an important barrier for coastal ecological protection.
During construction, the project team adjusted the location of the temporary traffic bridge for the Beibu Gulf Bridge based on recommendations from forestry authorities, avoiding areas with concentrated mangrove growth. Protective measures, including the installation of barriers, were also taken to prevent industrial wastewater and construction waste from entering the mangrove areas, safeguarding the coastal ecosystem.
From the planning stage, the Pinglu Canal embraced the concept of a “green canal,” integrating environmental protection throughout the entire project. Efforts have been made to preserve ecosystems along the canal and protect biodiversity.
No asphalt, no road markings — just a thick layer of soil covering the bridge deck. This is the most distinctive bridge along the Pinglu Canal: an ecological corridor bridge. It is China’s first bridge built exclusively as a wildlife crossing over a canal.
The bridge deck recreates the original forest environment, providing shade, food and shelter for wildlife. It allows native species such as spotted linsangs, leopard cats and Pallas’s squirrels to move safely through the area, striking a balance between infrastructure development and ecological conservation.
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