Foreign
High-quality supply winning hearts of Chinese consumers
By Han Chunyao, People’s Daily
From multilingual smart home ecosystems to AI-powered thermal-regulating down jackets and robotic exoskeletons that make climbing easier – China’s consumer market is undergoing a wave of positive transformation.
A growing preference for personalized, high-quality, and experience-driven consumption is becoming pronounced. In 2024 alone, over 21 million types of new consumer products were launched across the country, with many high-quality offerings becoming the new favorites of discerning shoppers.
But what constitutes “high-quality supply” in today’s China? It could be an exhilarating concert, an immersive countryside retreat, or a hands-free robotic vacuum cleaner.
Far from being confined to luxury, high-quality supply refers to products and services that resonate deeply with consumers, align with smart, green, and healthy development, improve quality of life, and enhance overall wellbeing.
Fueling this shift is a robust and increasingly sophisticated supply system. China is now home to more than 180,000 consumer goods enterprises above the designated size, or those with annual main business revenue of over 20 million yuan ($2.79 million), which account for 38 percent of all industrial enterprises nationwide.
Much of this momentum originates in laboratories.Take a triple-drum washing machine developed by Chinese home appliance manufacturer Haier for example, which resembles the face of Mickey Mouse and allows separate washing for socks, underwear, and outerwear. Users have lauded the machine as evidence that the company “listens to consumers,”turning an everyday pain point into a touchpoint of satisfaction.
Behind this responsiveness lie technological breakthroughs such as triple-drum independent drive systems and AI-based fabric recognition, demonstrating how technological ingenuity is now being steered by market insight.
China is the world’s largest source of home appliance technology, accounting for 67.34 percent of global patent applications in the sector. In new energy vehicles (NEVs), China leads the world in core technologies related to batteries, motors, and electronic control systems. Innovations developed in laboratories are rapidly transforming into smart products for everyday life, continuously enhancing the quality of life for millions of households.
This transformation is not limited to products alone. Digitalization is remaking the industrial process. In a leading Chinese automaker’s factory, an NEV rolls off the production line every minute – a testament to the remarkable speed and efficiency enabled by automated assembly lines. Such seamless production would be impossible without the highly collaborative and digitally integrated NEV industrial chain.
New digital models such as networked collaboration and personalized customization are emerging rapidly. AI now assists research and design engineers, while reverse customization brings high-end bespoke services to consumers. Currently, over 80 percent of light industry enterprises use digital design tools, and nearly half have achieved networked collaboration.
Thanks to 5G and industrial Internet technologies, flexible manufacturing, smart inventory management, and collaborative design are being rapidly adopted across industries such as automobiles, home appliances, and fashion.
High-quality supply is further reinforced by more thoughtful service experiences. At grocery chain storePangdonglai, services like free trouser hemming, power banks, and pet-sitting have elevated routine shopping into an engaging and enjoyable experience. Consumers refer to the chain, often half-jokingly, as a “5A-rated tourist attraction.”The 84 warm service details provided by the chain contribute significantly to enhancing customer satisfaction and infusing joy into the shopping experience.
Meanwhile, in e-commerce, faster deliveries and broader free-shipping zones are becoming standard expectations. Today, superior servicesare becoming an integral part of superior products, helping businesses forge stronger emotional connections with consumers.
Cultural innovation is also adding momentum.When contemporary toy brand POP MART partnered with Chinese painter Chang Shana to produce Dunhuang-themed collectible blind boxes, ancient culture met pop aesthetics, quickly turning the product into a sought-after item.
Similar collaborations are on the rise in China: New-style tea brands are partnering with popular animation IPs, while immersive dance performances inspired by Tang Dynasty (618-907) court life now light up urban commercial centers. As consumption continues to upgrade, the integration of diverse business models is expanding the boundaries of high-quality supply and creating an ever-growing array of delightful new products and experiences for consumers.
The shift from quantity to quality is not only diversifying China’s consumer landscape – it is also propelling the collective rise of Chinese brands. Once associated with labels such as “low-end” or “low-cost original equipment manufacturer (OEM),”Chinese firms are now climbing into the high-value segments of the global value chain.
As effective demand and high-quality supply continue to reinforce one another in a virtuous cycle, Chinese manufacturing is increasingly seizing the opportunities presented by consumption upgrading, responding to people’s growing aspirations for a better life and creating infinite possibilities for future development.
Foreign
Jin Yipeng: guardian of endangered species
By Ding Yasong, People’s Daily
For Jin Yipeng, vice dean and professor at the College of Veterinary Medicine of China Agricultural University, clinical practice rarely unfolds in a conventional operating room. His patients — some of the world’s most endangered species — are often found deep in mountain forests or high on alpine plateau.
Specializing in wildlife medicine, Jin has devoted his career to the rescue and treatment of endangered animals, from giant pandas to snow leopards. Over the years, each successful rescue has left behind not only medical records but also vivid moments captured on his phone.
Scrolling through the photos, the 47-year-old recalled each encounter. “This is Tangtang, a giant panda — when released back into the wild, a butterfly landed on its back,” he shard. “And this is Meng’er; the discoloration around its eyes was later resolved.”
Jin smiled as he spoke of Yimao, a male panda: “Now when Yimao sees me, it sometimes rolls over and sits close beside me. That kind of mutual trust — it feels really rewarding.” Among the animals he has treated, giant pandas account for the largest share.
“Our team began rescuing giant pandas in 2008 at the Foping National Nature Reserve in Shaanxi,” Jin recalled.
“As a male, Yimao often gets injured in fights,” Jin explained. Once, Yimao was bitten by another panda — its teeth were loosened and displaced, its face covered in blood, and immediate treatment was needed.
Startled, Yimao fled ahead, with Jin and his team chasing after it at full speed. The panda eventually stopped by a stream, exhausted. To avoid alarming it further, Jin laid down in the icy water.
“It was winter, and I was wearing a down jacket,” Jin recalled. “I half swam, half crawled through the stream for over 20 minutes, inching closer until I was within about four meters. I then shot it with a blow dart to administer anesthesia and carried out the subsequent treatment.”
Over more than a decade, Jin has conducted over 10 medical examinations and treatments of varying complexity on Yimao. Now 21 years old — considered elderly for a giant panda — Yimao has seen its foraging ability decline significantly.
In May 2025, Jin’s team launched a field-based rehabilitation and health maintenance program for wild giant pandas. “We assigned a full-time veterinarian to locate Yimao daily, supplement its nutrition through dietary therapy, and administer targeted medication,” Jin said. “The animal’s recovery has been very encouraging.”
“Recent follow-up examinations show that all indicators are close to normal,” he added. “We hope this approach will help extend its lifespan.”
Why did Jin choose to dedicate himself to wildlife rescue? He has a clear answer.
In 2007, Jin went to the United States as a visiting scholar to study wildlife medicine, marking the beginning of his professional journey in this field.
“After returning to China, I interned at a wildlife breeding institution,” he said. “During one giant panda rescue operation, I realized the limits of our treatment capabilities — we still need to consult foreign experts and follow overseas medical standards.”
“That moment solidified my resolve to change the situation,” Jin recalled.
Over more than decade-long career, Jin has treated more than 1,000 wild animals, ranging from giant pandas and snow leopards to Asian black bears and Chinese mountain cats.
In early 2019, his team received an emergency case at the the Qinghai Wildlife Rescue and Breeding Center in northwest China’s Qinghai province: a severely injured elderly male snow leopard, near shock from life-threatening wounds. Jin and his team immediately rushed to Xining, Qinghai’s provincial capital. “During the examination, we found that its left eye had a corneal perforation caused by trauma, and the right eye had a severe cataract that required surgical treatment,” Jin added.
Performing phacoemulsification cataract surgery on a wild snow leopard was unprecedented. “While this technique is routine for domestic cats and dogs, the real challenge was designing a suitable intraocular lens,” Jin said. “We contacted every manufacturer but found no existing snow leopard lens molds.”
Undeterred, Jin adapted equine three intraocular lenses — ordering three from overseas and modifying them based on years of research. The successful surgery restored the snow leopard’s vision.
“Just two years ago, we performed another cataract surgery on a snow leopard,” Jin stated proudly. “This time, we used China’s first domestically developed snow leopard-specific intraocular lens — a technologically superior and more cost-effective breakthrough.”
Through years of hands-on rescue work, Jin has witnessed the rapid development of wildlife medicine in China.
“In the early days, we could only perform basic examinations using stethoscopes and test strips,” he said. “Today, we have wildlife medical vehicles, portable ultrasound devices, and X-ray machines with fully independent intellectual property rights, enabling on-site examinations and treatment directly in the field.”
In recent years, Jin has devoted considerable effort to preventive conservation. At the Foping National Nature Reserve in Shaanxi, he has gone door to door vaccinating villagers’ dogs.
“Unvaccinated domestic can transmit fatal diseases to pandas and other wildlife,” Jin explained. “Small preventive measures yield significant protection,” Jin observed. He remains committed to raising public awareness, fostering a shared societal responsibility for wildlife conservation.
Foreign
Life can be this fun at 100
By Zhong Wenyu
My name is Zhong Wenyu. I am 100 years old ~and~ live in Shanghai. On winter afternoons, I sit by the window, basking in the sun. A cup of hot milk tea rests on the coffee table, and my fingers glide across the screen of my tablet — I’m nearly finished with this level of the match-three game.
My youngest daughter likes to tease me, calling me a “playful old child.” But I feel there is still a little girl inside me, curious about the world.
I love food and enjoy trying new things.
When it comes to eating, I like to keep up with young people. Knowing my fondness for good food, my children often bring home novel treats — burgers, fried chicken, all kinds of desserts. I taste whatever they hand me. If it’s good, my eyes light up: “This is nice, let’s get more next time.” If it doesn’t suit my palate, I simply say nothing more.
I especially love crabs. Dipped in ginger and vinegar sauce, they are incredibly fresh. Although I have almost no teeth left and my gums are shallow — doctors advise against dentures for me — none of this stops me from enjoying good food.
Recently, my granddaughter set up a social media account for me called Baisui Zhongjie, which means centenarian sister Zhong, and filmed a short video: I sit at the dining table, fully focused on eating a marinated crab, slowly turning the shell in my hands and picking it clean, savoring every bit of meat. After the video was posted online, it received many warm messages from young people I had never met.
My daughter often says that I don’t watch what I eat and don’t quite live up to their ideas of healthy eating. But the truth is, at my age, being able to indulge a little within reason and savor such simple pleasures feels like a gift — a small blessing from life itself.
As one grows older and less mobile, it becomes all the more important to find small joys — life cannot be too dull.
I love reading. In the past, my favorites were Chinese novelist Jin Yong’s martial arts novels, which I would read page by page with a magnifying glass, utterly absorbed. As heavy books became difficult to hold, my daughter replaced them with a tablet.
At first, I watched TV dramas on it. My daughter joked that drama producers couldn’t keep up with my speed of viewing them. Later, my granddaughter taught me how to play games — solitaire, match-three games. Sliding my fingers across the screen and watching colorful blocks disappear is quite entertaining.
During pleasant spring and autumn days, my children wheel me outdoors. I prefer supermarkets and wet markets over parks. When I spot snacks or household items I’ve never seen before, I point them out and my children put them into the shopping cart. This joy of “discovery” makes me feel closely connected to the world.
With an open mind, everything looks agreeable.
Though I enjoy new foods, my daily rhythm is unwavering: I rise at 8 a.m., sleep before midnight, eat three meals punctually, and rest eight full hours. This routine has endured for decades.
When asked about longevity, I reflect that it comes down to “not holding on too tightly” — to opinions, grievances, or rigid ways. Among neighbors, I’ve never sow discord; in decades, we’ve never quarreled. With my children, I highlight their mutual virtues, encouraging the family to view each other’s struggles and strengths with kindness.
I follow the news closely. Last year’s September 3rd military parade — I watched every moment. Seeing my country getting strong, the soldiers marching in perfect formation, the formidable new equipment brought profound reassurance. When the Global Leaders’ Meeting on Women was held in Beijing, I followed the live broadcast intently. Over these 100 years, Chinese women’s status has undergone seismic transformation..
My daughter once asked, “Mom, do you really understand all this?”
Of course I do. I’ve lived through much.
Born in Chongqing in 1925 during the Chinese People’s War of Resistance against Japanese Aggression, I carried wounded soldiers on stretchers with classmates. Later I met my husband, moving from Hangzhou to Shanghai where we settled. Only those who’ve heard the thunder of war truly cherish peace..
That’s why I seek the bright side. Late-night neighbor noises? Perhaps a child needs care. Community renovation racket? It’s for better living. Whether neighborhood matters or national affairs, I tell my children: “Life is hard for all — we should be more understanding.”Life remains this vibrant at 100. Each dawn brings anticipation — what new wonders will today hold? That warm afternoon milk tea awaits. Such a rich, flavorful life is never quite enough.
Foreign
Harbin’s winter wonderland illuminates China’s thriving ice-snow tourism
By Wang Donghui, Zheng Zhiwen, Li Kaixuan, Shang Rongzheng, People’s Daily
As night falls, the Harbin Ice and Snow World in Harbin, northeast China’s Heilongjiang province transforms into a luminous spectacle, resonating with laughter and cheers from enthusiastic crowds. This vibrant scene transcends mere winter festivities — it embodies the dynamic growth of China’s surging ice-and-snow tourism. On Jan. 1, 2026 alone, Harbin received more than 1.4 million visitors, up 11.4 percent year on year.
The “Harbin phenomenon” reflects the robust expansion of China’s ice-and-snow economy. Between 2016 and 2024, the size of China’s ice-and-snow industry surged from 364.7 billion yuan ($52.37 billion) to 980 billion yuan, with an average annual growth rate of 21.09 percent. The number is expected to surpass the one-trillion-yuan mark in 2025. For three consecutive winter seasons, over 300 million trips have been made to ice and snow-related destinations in China.
Upgraded products, stronger supply
Advances in materials science and industrial innovation are driving recognition of domestically produced winter sports equipment among Chinese consumers.
At the Lake Songhua Resort in Jilin city, northeast China’s Jilin province, a young visitor, Tang Wenhao, examined a newly introduced snowboard made of carbon fiber. “It’s domestically made, lightweight, and easy to use,” he said after receiving the board from staff of Xifei, a homegrown brand.
“Xifei” is a registered trademark of Jilin Chemical Fiber Group, one of China’s major carbon fiber producers. In recent years, the company has set its sights on the winter sports equipment market, leveraging its integrated industrial chain to develop carbon-fiber skis and snowboards.
“We began developing carbon-fiber snowboards in 2023,” said Zhou Zhiyou, deputy director of market development at the company’s sales center. “Our products are benchmarked against leading international brands, but are offered at more affordable prices.”
According to Zhou, carbon-fiber boards are about 30 percent lighter than conventional models, while offering three to five times greater strength and improved resistance to impact.
Industry experts confirm China has established a comprehensive winter sports equipment ecosystem spanning 15 major categories — from individual gear to venue facilities, catering to both professional and recreational needs. The sector is transitioning from contract manufacturing to independent R&D and standards development, fueled by smart technologies and advanced materials.
Innovative Operations Models
China’s winter sports boom is overcoming traditional climate limitations, expanding southward through year-round indoor facilities in cities such as Guangzhou, Chengdu and Shenzhen. These venues serve dual purposes as urban leisure destinations and professional training hubs.
Southern cities are developing competitive differentiation through creative projects. At the ICE PANDA, an indoor ice-climbing venue in Chengdu, southwest China’s Sichuan province, the crisp sound of ice axes striking the wall echoes through the hall as enthusiasts, guided by coaches, savor the thrill of scaling icy heights.
“Ice climbing is an extreme sport that combines strength, technique and courage. It tests physical ability and offers visual spectacle,” said Li Changchen, the venue’s general manager. As China’s first indoor ice-climbing facility, the venue features professional-grade ice walls about 12.5 meters high, with slopes ranging from 60-degree inclines to 90-degree vertical faces, offering suitable challenges for both beginners and seasoned climbers.
Enthusiast Jiang Shou noted: “Urban venues dramatically reduce barriers to entry compared to outdoor climbing, which requires significant equipment and travel investment. With Chengdu’s proximity to snow-capped mountains, our ‘indoor training + outdoor application’ model offers exceptional practicality.”
Refreshed Consumption Experiences
At dusk, a group of tourists clad in specially designed suits that are both cold- and water-resistant floated serenely on the surface of a frozen lake, immersed in a tranquil blue stillness. They struck creative poses as a drone rose overhead and captured the moment.
This is “ice floating,” a new ice-and-snow program introduced this winter in Altay, northwest China’s Xinjiang Uygur autonomous region.
According to Cheng Hou, head of an ice-floating tourism studio in Altay, the project is designed to immerse visitors in nature while promoting relaxation. Openings are carved into sealed ice lakes, allowing tourists to float effortlessly and savor the poetic beauty of winter.
“Since being launched, it has been extremely popular, especially among young people. We expect to welcome around 10,000 visitors over the winter,” Cheng said.
In recent years, Xinjiang has stepped up policy support for winter tourism, diversifying relevant offerings and building distinctive tourism brands. In Altay alone, a range of new activities has been introduced, including ice fishing, ice-and-snow theme parks, and horse riding on snow. Ski resorts have also added hot-air balloons, paragliding and snowmobiles, expanding the “skiing-plus” model and enriching the supply of ice-and-snow tourism products.
This winter season, Xinjiang rolled out more than 500 featured cultural and tourism events. During the 2026 New Year holiday, the region received 1.68 million visitors, generating total tourism spending of 1.53 billion yuan.
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