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‘Listening to books’ becomes increasingly popular in China

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By Chen Yuanyuan, People’s Daily

As audio books, podcasts, apps that provide audio content, as well as other new business models have sprung up in China, readers have embraced more possibilities. Many Chinese people now read books, take classes, enjoy TV series and socialize with the help of audio products.

According to the latest annual report on Chinese people’s reading habits, 32.7 percent of Chinese adults had the habit of listening to audio books in 2021.

Today, many publishers roll out new books in print together with their digital and audio versions.

In April this year, People’s Literature Publishing House in China launched the digital and audio versions of the book “The Queen’s Gambit” in Chinese language right after its printed version was released.

“Now we usually roll out the printed, digital and audio versions of books at the same time, so whether you are a visual or an aural learner, there’s always a choice that suits you the best,” said Zhao Chen, director of the department of digital publishing and technology of the publishing house.

“The development of the digital and audio versions of new books starts at the beginning of copyright-related work on the contents of the books. When we reprint a book without audio version, we often attach to it a bookmark with a QR code offering the access to its audio version. In this way, we can keep updating our products and enable different versions of the book to promote the popularity of each other,” Zhao said.

It’s worth noting that there is also a growing trend toward the publishing of the printed version of books based on audio contents. An audio book created by famous Chinese writer and scholar Yu Qiuyu has been listened to more than 100 million times on Ximalaya FM, an online audio-sharing platform in China. The corresponding printed book series have also been well received.

A series of science books for children based on audio contents created by Zhang Chenliang, a famous popular science blogger in China, has seen its sales volume exceeding 900,000 copies.

As 5G and artificial intelligence (AI) gain momentum, text-to-speech (TTS) technology has penetrated every link of audio reading. Audio content created and performed by AI, such as novels and news information, has gradually emerged and been used by “we media” accounts and reading apps that provide audio content services.

AI has facilitated the conversion of printed books to audio products, thereby meeting the growing demand for book listening.

“TTS technology involves deep learning with the help of AI and big data. It can effectively improve the efficiency of audio content production. So far, our audio content created with the latest technologies can be hardly distinguished from human voice,” said Lu Heng, executive of the AI speech lab of Ximalaya FM.

Although there is a huge stock of paper books, the costs of the development of high-quality audio books can be quite costly, according to Lu, who disclosed that a virtual host can record audio books with five million Chinese characters a day, thus reducing the costs by more than 90 percent.

With the development of audio reading, radio drama and other niche categories of audio products have found a wider audience and met people’s diverse needs.

Radio drama is considered “drama to listen to”. It not only enables the audience to listen to a book, but helps them enjoy the rich aesthetic elements of the book by telling story with the help of human voice, music, and sound effect.

Massive amount of online literary works, intellectual property (IP) with great value for adapting, and gradually improving market mechanism have attracted a large number of professional dubbing studios, clubs, as well as audience to radio drama.

It is not easy to find the most suitable voices for good content, for imitation and melodious voices are not enough for the production of good audio content.

“The production of radio drama is more like an artistic creation. The entire process, which includes script adaptation, selection of voices, recording of content, production of music, and sound mixing, takes half a year to a year,” said Zhang Yiran, a post-80s co-founder of a dubbing studio, who joined the field because of interest.

Radio drama is still a niche category of audio content, though it has attracted many young people.

“We are trying more types of radio drama, such as science fiction, suspense thriller, and criminal investigation. We hope to provide more choices for the audience,” said Zhang, who is confident about the development of radio drama.

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Yakubu Hails China’s Zero-Tariff Initiative as Catalyst for Economic Transformation

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Chairman of the House of Representatives Committee on China-Nigeria Parliamentary Relations, Hon. Jaafaru Yakubu, has applauded the Chinese Government’s expanded zero-tariff policy for African countries, describing it as a catalyst for Nigeria’s economic transformation and a major opportunity for export growth, industrialisation and job creation.
In a statement, Yakubu said China’s decision to extend its zero-tariff policy to 53 African countries, including Nigeria, demonstrates Beijing’s commitment to supporting Africa’s economic development and strengthening South-South cooperation.
He noted that the policy offers Nigerian businesses unprecedented access to one of the world’s largest consumer markets and provides a platform for expanding exports, attracting investment and enhancing economic competitiveness.
“China’s zero-tariff initiative represents a strategic opportunity for Nigeria to accelerate economic growth, strengthen domestic industries and deepen our economic cooperation with one of the world’s most important trading partners,” Yakubu said.
According to the lawmaker, early indicators suggest that the policy is already producing positive outcomes. He disclosed that Chinese imports from Nigeria rose significantly during the first half of 2026, while total trade volume between both countries reached approximately $18 billion, reflecting growing economic engagement.
Yakubu said the encouraging figures demonstrate the enormous potential of the Nigeria-China partnership and highlight the importance of improved market access in driving economic prosperity.
He stressed that Nigeria must seize the opportunity by expanding production capacity, improving product quality and strengthening export-oriented industries capable of competing in the international marketplace.
The committee chairman noted that Nigerian products such as liquefied propane, sesame seeds, nuts, hides and skins are already benefiting from improved access to the Chinese market. However, he emphasized that the country’s long-term objective should be to move beyond the export of raw materials and focus on value-added products.
“We must leverage this opportunity to promote domestic manufacturing, industrialisation and job creation. Increased market access should translate into stronger local industries and greater economic opportunities for Nigerians,” he stated.
Yakubu urged Nigerian manufacturers and exporters to take advantage of the tariff-free regime by improving standards, certification processes, packaging and supply chain efficiency in order to meet the demands of Chinese consumers.
He also called on relevant government agencies to strengthen the infrastructure and institutional support necessary to help local businesses compete effectively in international markets.
The lawmaker further encouraged Chinese investors to expand their presence in Nigeria through investments in manufacturing, agro-processing, technology development and logistics infrastructure.
According to him, increased Chinese investment would support industrial growth, facilitate technology transfer and create much-needed employment opportunities for Nigeria’s growing youth population.
While welcoming the growth in trade relations, Yakubu acknowledged the need to address the trade imbalance between Nigeria and China, stressing that efforts must be made to increase the country’s export capacity and diversify its export basket.
“Our goal should not merely be to trade more, but to trade better. Nigeria must become a producer and exporter of more finished and semi-finished goods if we are to fully benefit from our relationship with China,” he said.
Yakubu also expressed appreciation to the Government of the People’s Republic of China for its RMB200 million grant to support Nigeria’s development projects, describing the gesture as further evidence of the strong friendship and cooperation between both nations.
He said the grant would contribute to efforts aimed at improving infrastructure, strengthening public services and advancing national development priorities.
The chairman commended China’s longstanding support for Nigeria through infrastructure cooperation, technical assistance, capacity building and other development initiatives, noting that such partnerships have contributed significantly to the country’s growth.
Looking ahead, Yakubu called for greater collaboration in key sectors including manufacturing, agriculture, technology, logistics and industrial development.
He reaffirmed his commitment to strengthening parliamentary engagement and promoting policies that will advance the mutual economic interests of Nigeria and China.
“As Nigeria and China continue to deepen their partnership, our focus must remain on translating opportunities into tangible economic benefits for our people. Together, we can build a relationship that is mutually beneficial, economically productive and supportive of sustainable development,” he added.
Yakubu concluded by expressing gratitude to the Chinese Government and the Chinese Ambassador to Nigeria, His Excellency Yu Dunhai, for their continued friendship, support and commitment to Nigeria’s development aspirations.

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STATEMENT ISSUED BY PROGRESSIVES ALLIANCE FOR JUSTICE, UNITY AND DEMOCRACY (PAJUD)

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THE FALLACIES OF MIKE IGINI

“It is mean and cowardly and an evidence of weakness and utter demerit, for any group of people to attempt to commend themselves to the public by the negative process of belittling and condemning others.”_

  • Chief Obafemi Awolowo, 28th April, 1951.

The attention of the Progressives Alliance for Justice, Unity and Democracy (PAJUD) has been drawn to the barrage of insults heaped by Mike Igini, former Resident Electoral Commissioner of the Independent National Electoral Commission (INEC), against every perceived and imaginary obstacle to his personal agenda.

We posit that since the return of democracy in 1999, the Nigerian political and electoral firmament has been overdosed with different genres of characters – the good, the bad and the ugly.

We state categorically and without fear of contradiction that President Bola Ahmed Tinubu is NOT responsible for the non-appointment of Mike Igini as either Chairman of INEC or National Commissioner since he left office in disgrace and engulfed in controversies in the South-South.

Igini must understand that such appointments are not done willy-nilly. They are based on several criteria. He has served two full terms as Resident Electoral Commissioner. For him to be nominated as National Commissioner, a vacancy must exist for his state. This is apart from the principle of rotation of the position among states in the geo-political zone.

Those who know President Bola Ahmed Tinubu closely know he is a leader who does not deliberately shut the door against competence and capacity. Anyone holding him in contempt on this matter is either being mischievous or acting out the script of the opposition, just like the present issue at stake.

It is unfortunate that Igini has allowed himself to be taken advantage of, dancing to the rhythm of anti-Tinubu and anti-Amupitan rogue agents.

We find it compelling to state unequivocally that Igini is blatantly scheming to discredit the present government and the Amupitan-led leadership of INEC in anticipation of reward by opposition elements and spent forces, if they ever win in the post-2027 general elections.

Over the years, we have watched the transformation of Igini from lawyer, to public affairs commentator, to agitator, until the PDP government appointed him Resident Electoral Commissioner.

We are amused at Igini’s feeble attempts at returning to public reckoning, using barefaced criticism, outright lies, mischief and fallacies against the Renewed Hope and reformative agenda as a springboard to relevance and prominence.

For an egocentric, self-seeking bigot and Mr. Know-All like Igini, he wants to remain relevant as a bride for any juicy INEC Election Management Committee headship or membership, which we know will never happen in this dispensation as a result of his antecedents while in office – an era marred by allegations of partisanship, disloyalty and endless controversies.

Your tenure as REC in Cross River State was characterised by mudslinging between you and a political party over unethical conduct unbecoming of an electoral officer. Similarly, your flexing of muscles and one-sided narratives during your tenure as REC of Akwa Ibom State is still very fresh in our memory. Till date, you are still spewing negative narratives against one of the politicians you fought in that state to high heavens.

Nigerians from all strata continue to wonder where the monies for the live telecast of Igini’s exit as Resident Electoral Commissioner of Akwa Ibom State originated from. In the history of INEC – from Dr. Ephraim Akpata, Alhaji Shehu Musa, Dr. Abel Guobadia, the much-vilified Prof. Maurice Iwu, Prof. Attahiru Jega reputed to be Igini’s benefactor, to Prof. Mahmood Yakubu – none of them had the temerity for such lavish display and grandeur during their exit. What was witnessed in the last days of Igini as REC in Akwa Ibom evokes serious questions about collective decency, decorum, moral rectitude and values.

Any argument in support of such an extravagant exit lacks integrity, for the simple reason that the pay slip of INEC Resident Electoral Commissioners and even National Commissioners is not a hidden document. It is known to the Nigerian public.

We believe that if we are sincere in this country, Igini should focus on more important non-partisan issues than chasing shadows. Igini should also address his own record, including the troubling episode of a Kenyan national engaged by INEC as a consultant some years ago, where the voter register fingerprints of Nigerians were allegedly compromised and handed to foreign interests. That despicable act is still fresh in our memory.

As overwhelming majority of Nigerians with voting rights are aware, there is an uncanny lust for power by desperate opposition politicians lurking on the horizon. They are deploying everything on earth just to grab power in 2027, and for no just cause but simply for selfish personal aggrandizement. They have recruited former staff, Directors, Resident Electoral Commissioners and National Commissioners to help execute their warped agenda and barefaced propaganda to deceive gullible Nigerians who will swallow every hook, line and sinker narrative framed by them.

We unreservedly agree with many who have suggested that as a believer in God, Igini should not allow his mind to be poisoned by the notion that any power outside the influence of God could have been responsible for the failure of his emergence as either National Commissioner or Chairman of the Commission.

Whatever it is, there seems to be more to it than meets the eye. The process of creating anarchy starts with incitement against the government, the electoral empire and security agencies. It often appears so smooth as to be imperceptible, hence those who engineer it enjoy the process at the initial stage, only to be consumed at the end of the day.

Elements in the class of Igini, who are acting out the script of falsehood purveyors and peddlers, will be put to shame at the end of the day. There is no doubt that Nigerians are going to have a well-deserved, credible, transparent, free and fair election in the 2027 general elections.

Above all, nobody can dispute the fact that President Bola Ahmed Tinubu nominated people with impeccable ability, capacity, loyalty, patriotism and honesty as members of the election management structure that will drive our democracy forward, in a manner that both Nigerians and the international community will be proud of like never before in our annals.

The focus of the Tinubu administration remains its much stronger determination to protect and respect the sanctity and fidelity of the ballot during the forthcoming elections.

We implore Mike Igini to stop the rabble-rousing, negative framing, mischief, mudslinging and casting of aspersions against the electoral umpire and Mr. President, and find something reasonable to do to earn a living just like other Nigerians, instead of going from one radio station to television stations across the country. His antics are already known to Nigerians who are far more sophisticated and politically savvy than before.

A word is enough for the wise… “WHEN YOU CONDEMN PEOPLE, YOU BRING JUDGEMENT ON YOURSELF.”

Signed:Comrade Yakubu Dan Abba
Country Representative, PAJUD.

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PAJUD Accuses Mike Igini of Political Grandstanding, Defends Tinubu, Amupitan

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The Progressives Alliance for Justice, Unity and Democracy (PAJUD) has accused former Independent National Electoral Commission (INEC) Resident Electoral Commissioner, Mike Igini, of attempting to discredit President Bola Tinubu’s administration and the leadership of the electoral body, describing his criticisms as politically motivated.

The group, in a statement signed by its Country Representative, Comrade Yakubu Dan Abba, alleged that Igini was seeking to regain public relevance through persistent criticism of the government and the leadership of INEC under its current chairman, Prof. Joash Amupitan.

PAJUD, however, did not provide independent evidence to substantiate its allegations about Igini’s motives.

The group maintained that Tinubu was not responsible for Igini’s non-appointment as INEC chairman or national commissioner after completing his tenure as a Resident Electoral Commissioner, arguing that such appointments were subject to established criteria, vacancies and rotation arrangements among states within geopolitical zones.

“Those who know President Bola Ahmed Tinubu closely know he is a leader who does not deliberately shut the door against competence and capacity,” the statement said.

The group further alleged that Igini’s criticisms were intended to undermine the current administration and INEC’s leadership in anticipation of political rewards from opposition elements following the 2027 general elections.

PAJUD also questioned Igini’s record during his service as Resident Electoral Commissioner in Cross River and Akwa Ibom states, citing past disagreements with political actors and what it described as controversies surrounding his conduct in office.

It also raised questions about the cost and circumstances of the live television broadcast of Igini’s exit from office in Akwa Ibom State, comparing the event with the departures of previous INEC chairmen and other senior electoral officials.

The group did not provide documentary evidence to establish wrongdoing in connection with the broadcast.

In another allegation, PAJUD called on Igini to address what it described as concerns surrounding the engagement of a Kenyan national as an INEC consultant and the alleged compromise of Nigerian voters’ fingerprint data. The statement, however, did not present evidence establishing that Igini was personally responsible for any compromise of the data.

The alliance accused opposition politicians of attempting to discredit the electoral system ahead of the 2027 elections, alleging that some former electoral officials were being used to advance political interests. It did not identify the individuals allegedly involved or provide evidence supporting the claim.

PAJUD, meanwhile, expressed confidence in the ability of the current INEC leadership to conduct credible, transparent, free and fair elections in 2027.

It said the Tinubu administration remained committed to protecting the integrity of the ballot, adding that the president had nominated individuals it described as capable, patriotic and committed to the country’s democratic development.

The group urged Igini to refrain from what it characterised as inflammatory criticism of the president and the electoral commission, insisting that public discourse on electoral reform should be guided by responsibility and respect for democratic institutions.

Quoting former Premier of the Western Region, Chief Obafemi Awolowo, the alliance recalled his statement of April 28, 1951, that it was “mean and cowardly” for any group to seek public approval by belittling and condemning others.

PAJUD concluded by urging Nigerians to remain confident in the electoral process ahead of the 2027 general elections, while reiterating its support for the Tinubu administration and the current leadership of INEC.

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