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Manchester City Renews Global Partnership with Unilever’s Rexona Brand

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By  Milcah  Tanimu

Manchester City has officially announced the renewal of its global partnership with Unilever’s well-known brand, Rexona. Rexona, also recognized as Sure, Degree, Shield, and Rexena in various markets worldwide, has been an Official Partner of the men’s team since 2018. In 2020, they expanded their initial agreement to include sponsorship of the Manchester City Women’s team.

This new multi-year agreement solidifies Rexona’s position as a partner for both the men’s and women’s teams.

Throughout their partnership, Manchester City and Unilever have collaborated on several campaigns, including the Rexona Breaking Limits Programme, which aims to empower young people with the confidence and opportunity to move as they desire. They have also executed brand campaigns on a global scale, engaging consumers and fans worldwide through multiple channels, successfully increasing brand awareness in key markets.

Unilever has also extended its partnership with brand ambassador Julian Alvarez, who will be integrated into brand activations and consumer experiences in key markets like Argentina. Alvarez expressed his excitement about working with Rexona again, bringing him and the club closer through this global partnership.

As the world’s leading antiperspirant and deodorant brand, Rexona is committed to more than just keeping people feeling fresh while on the go. They are dedicated to promoting a world where everyone has the confidence to move more.

Esteve Calzada, Chief Commercial Officer at City Football Group, expressed his satisfaction with the renewal of the partnership, highlighting Unilever’s seamless integration with the club since becoming a partner in 2018. Unilever has expanded its involvement to include the women’s team and community programs in recent years, and they are excited to continue this successful relationship.

Kathryn Swallow, Global Rexona Brand Lead, expressed her delight at continuing the partnership with Manchester City and their shared goal of inspiring people to move through their passion for football. The renewal will also involve in-stadium branding for Rexona in both the men’s and women’s facilities, and it will provide Manchester City fans with opportunities to win exclusive, money-can’t-buy experiences.

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Transfer: Gabriel Jesus Could Leave Arsenal as Napoli Show Interest

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Arsenal striker Gabriel Jesus could leave the club this summer, with Italian side Napoli reportedly interested in signing the Brazilian forward.

According to Sky Italia, Napoli’s new manager, Massimiliano Allegri, is a long-term admirer of Jesus and is keen to explore the possibility of bringing him to Serie A.

Jesus and Allegri share the same agent, Giovanni Branchini, who was reportedly spotted at Napoli’s pre-season training camp in Castel di Sangro on Friday.

A meeting could reportedly take place to discuss a potential move for the Arsenal forward.

Napoli’s interest could depend on their ability to offload one of their existing strikers. The club would reportedly need to find new destinations for Lorenzo Lucca, who spent last season on loan at Nottingham Forest, or Romelu Lukaku before making a move for Jesus.

Arsenal are reportedly willing to consider offers of around £18 million for the 29-year-old, who has entered the final year of his contract with the Gunners.

Jesus joined Arsenal from Manchester City in 2022 and could now be heading for a new challenge in Italy if Napoli’s interest develops into a formal transfer.

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Transfer: Liverpool Agree Loan Deal for Barcelona Defender Araujo

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Liverpool have reportedly reached an agreement with Barcelona to sign Uruguay international Ronald Araujo on loan.

According to Sky Sports, the deal could be completed this weekend, with the 27-year-old defender set to move to Anfield on a straight loan arrangement.

Araujo renewed his Barcelona contract last year, extending his stay at the Catalan club until 2031.

However, the defender endured a difficult campaign last season and was subsequently granted an extended leave of absence from the team.

The proposed move to Liverpool would give Araujo an opportunity to revive his career in a new league and country.

The Uruguay international joined Barcelona from Uruguayan club Boston River in 2018 before making his first-team breakthrough a year later.

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LaLiga: Mourinho Introduces Four New Rules at Real Madrid

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Real Madrid manager Jose Mourinho has reportedly introduced a series of new rules at the club after identifying what he considered bad habits within the dressing room.

Mourinho returned to the Spanish giants for a second spell this summer and has already begun implementing changes to improve discipline and professionalism within the squad, according to AS.

One of the new measures concerns players’ diets. The Portuguese manager has reportedly ended the freedom for players to eat whatever they choose, with the club’s nutritionist now responsible for overseeing their meals.

Under the new system, menus will be carefully structured and determined according to the nutritional needs of the players.

Mourinho has also introduced a disciplinary measure for players who arrive late to training. Such players will reportedly be required to undergo individual gym sessions.

Another rule concerns injury rehabilitation. Players recovering from injuries will now be expected to complete their rehabilitation at the club’s training ground under the supervision of Real Madrid’s medical and fitness staff rather than working independently with external personnel.

The changes are part of Mourinho’s reported efforts to establish greater discipline and control within the Real Madrid squad following his return to the club.

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