Uncategorized
Market segments unlock China’s consumption potential
Consumer market in China saw continuous recovery in the first half of this year as the country’s economy registered a stable performance and sound momentum for growth. In particular, some commodities that satisfy people’s needs for consumption upgrading witnessed fast growth in sales.
As consumption upgrading gains momentum, market segmentation is attracting more attention, said Zhao Ping, vice president of the Academy of China Council for the Promotion of International Trade, noting that consumption of individualized and diversified goods and services will become an important trend in consumption growth.
According to relevant research reports, the total value of many market segments, including young adults living in China’s small cities, female consumers, and elderly consumers, has reached one trillion yuan (about $154 billion), demonstrating strong consumption potential.
Compared with people in China’s first- and second-tier cities, residents in the country’s small cities are more willing to spend and more capable of spending due to many factors, including the fact that their necessary living expenses take up a relatively smaller part of their disposable income, indicated a report on consumption power of young adults in China’s small cities released by Chinese weekly news magazine Outlook Weekly last year.
Apart from young adults in small cities, the country has seen various new consumer groups emerge constantly.
In the process of consumption upgrading, consumer market is divided mainly by geographic location, family stage, gender, and income, with single consumers, female consumers, and elderly consumers representing typical market segments, according to Zhao.
Yang Yang, a 35-year-old resident in Yangpu district, east China’s Shanghai, lives in a rental apartment, orders one serving of takeout food online, watches videos after work, and takes online courses at weekends. Yang has lived in Shanghai in this way for 12 years.
Single consumers like Yang have considerable potential for consumption, according to a report released by a research institute, which suggested that 42 percent of single consumers are willing to spend money on themselves, higher than the proportion of 27 percent among non-single ones.
E-commerce platforms have launched marketing campaigns targeting different consumer groups to stimulate consumption during holidays and festivals. Thanks to such campaigns, the sales of makeup kits on an e-commerce platform rose 13 times year on year around this year’s International Women’s Day, and products like children’s balance bike, safety seat, and camping tent recorded obvious growth in sales around the International Children’s Day.
Senior consumers represent an important part of China’s consumer market. It’s predicted that the number of senior citizens in China will exceed 300 million during the next several years. The group also has huge potential for consumption.
As their ideas about life change and their living standards improve, consumption structure of senior citizens in the country shows trends toward such traits as high quality, diversification, individualization, and convenience.
Consumption upgrading in China is driving further segmentation of market. Since working as migrant workers and the popularity of the Internet have offered young adults in small cities broader access to all kinds of latest information, their demand for quality products and services has increased significantly, said an executive of an e-commerce platform.
Home appliance industry is undergoing a transformation, during which smart and health-enhancing products are the new hits in the home appliance market among consumers in counties and townships, according to the executive.
Consumption upgrading is indicated by the phenomenon that all consumer groups show increasing demand for products of higher quality, according to Ren Xingzhou, a researcher with the market economy research institute of the Development Research Center of the State Council.
Market segmentation is becoming more and more important during consumption upgrading, Ren pointed out, noting that businesses and industries that better grasp the needs, behavior, and other characteristics of their customers will achieve better development.
Data from China’s National Bureau of Statistics (NBS) show that the online retail sales of the country’s physical commodities grew by 18.7 percent year on year during the first six months this year, with the growth rate 4.4 percentage points higher than that of the same period last year.
The country’s courier sector, which is closely related to online shopping, enjoyed rapid development during the same period. According to data from the NBS, as of the beginning of July, the volume of parcels handled by China’s courier sector surpassed 50 billion, which was close to the annual business volume of the year 2018.
Fast growth in online retail sales has helped collect massive consumer data. “You can see the characteristics of different consumer groups through this data. For example, compared with other groups, young people’s consumption features greater diversification and social functions,” said Li Mingtao, head of the research institute of China International Electronic Commerce Center.
By understanding the consumption needs of different consumer groups and then adjusting products and services to match demand with supply, enterprises can embrace more opportunities for development, according to experts.
By Lin Lili, People’s Daily
Consumer market in China saw continuous recovery in the first half of this year as the country’s economy registered a stable performance and sound momentum for growth. In particular, some commodities that satisfy people’s needs for consumption upgrading witnessed fast growth in sales.
As consumption upgrading gains momentum, market segmentation is attracting more attention, said Zhao Ping, vice president of the Academy of China Council for the Promotion of International Trade, noting that consumption of individualized and diversified goods and services will become an important trend in consumption growth.
According to relevant research reports, the total value of many market segments, including young adults living in China’s small cities, female consumers, and elderly consumers, has reached one trillion yuan (about $154 billion), demonstrating strong consumption potential.
Compared with people in China’s first- and second-tier cities, residents in the country’s small cities are more willing to spend and more capable of spending due to many factors, including the fact that their necessary living expenses take up a relatively smaller part of their disposable income, indicated a report on consumption power of young adults in China’s small cities released by Chinese weekly news magazine Outlook Weekly last year.
Apart from young adults in small cities, the country has seen various new consumer groups emerge constantly.
In the process of consumption upgrading, consumer market is divided mainly by geographic location, family stage, gender, and income, with single consumers, female consumers, and elderly consumers representing typical market segments, according to Zhao.
Yang Yang, a 35-year-old resident in Yangpu district, east China’s Shanghai, lives in a rental apartment, orders one serving of takeout food online, watches videos after work, and takes online courses at weekends. Yang has lived in Shanghai in this way for 12 years.
Single consumers like Yang have considerable potential for consumption, according to a report released by a research institute, which suggested that 42 percent of single consumers are willing to spend money on themselves, higher than the proportion of 27 percent among non-single ones.
E-commerce platforms have launched marketing campaigns targeting different consumer groups to stimulate consumption during holidays and festivals. Thanks to such campaigns, the sales of makeup kits on an e-commerce platform rose 13 times year on year around this year’s International Women’s Day, and products like children’s balance bike, safety seat, and camping tent recorded obvious growth in sales around the International Children’s Day.
Senior consumers represent an important part of China’s consumer market. It’s predicted that the number of senior citizens in China will exceed 300 million during the next several years. The group also has huge potential for consumption.
As their ideas about life change and their living standards improve, consumption structure of senior citizens in the country shows trends toward such traits as high quality, diversification, individualization, and convenience.
Consumption upgrading in China is driving further segmentation of market. Since working as migrant workers and the popularity of the Internet have offered young adults in small cities broader access to all kinds of latest information, their demand for quality products and services has increased significantly, said an executive of an e-commerce platform.
Home appliance industry is undergoing a transformation, during which smart and health-enhancing products are the new hits in the home appliance market among consumers in counties and townships, according to the executive.
Consumption upgrading is indicated by the phenomenon that all consumer groups show increasing demand for products of higher quality, according to Ren Xingzhou, a researcher with the market economy research institute of the Development Research Center of the State Council.
Market segmentation is becoming more and more important during consumption upgrading, Ren pointed out, noting that businesses and industries that better grasp the needs, behavior, and other characteristics of their customers will achieve better development.
Data from China’s National Bureau of Statistics (NBS) show that the online retail sales of the country’s physical commodities grew by 18.7 percent year on year during the first six months this year, with the growth rate 4.4 percentage points higher than that of the same period last year.
The country’s courier sector, which is closely related to online shopping, enjoyed rapid development during the same period. According to data from the NBS, as of the beginning of July, the volume of parcels handled by China’s courier sector surpassed 50 billion, which was close to the annual business volume of the year 2018.
Fast growth in online retail sales has helped collect massive consumer data. “You can see the characteristics of different consumer groups through this data. For example, compared with other groups, young people’s consumption features greater diversification and social functions,” said Li Mingtao, head of the research institute of China International Electronic Commerce Center.
By understanding the consumption needs of different consumer groups and then adjusting products and services to match demand with supply, enterprises can embrace more opportunities for development, according to experts.
By Lin Lili, People’s Daily
Uncategorized
Kwara Customs Hailed For A Clean Operational Record
Stephen Olufemi Oni, Ilorin
The Nigeria Customs Service, Kwara Area Command, has received commendation from the Assistant Comptroller-General of Customs and Zonal Coordinator for Zone ‘B’, Nsikan Patrick Umoh, for maintaining a clean operational record and upholding professionalism in the discharge of its duties.
ACG Umoh gave the commendation during an oversight visit to the Command’s headquarters in Ilorin as part of her tour of operational commands within the zone.
Addressing officers and men of the Command, Umoh was excited that since she assumed office, her headquarters had not received any adverse report against the Kwara Area Command.
She said the record was a reflection of the discipline, integrity and professionalism demonstrated by personnel in their daily operations.
“I want to commend the leadership and personnel of the Kwara Area Command for their exemplary conduct, discipline and dedication to duty,” she said.
The Customs boss, who delivered the goodwill message of the Comptroller-General of Customs, Bashir Adewale Adeniyi, MFR, urged officers to maintain high standards of professionalism both on and off duty.
She warned personnel against involvement in illicit drugs, sharp practices and other activities capable of tarnishing the image of the Service.
Umoh also called on officers to strengthen unity and teamwork, describing the Service as one family working towards a common goal. She assured them of the continued support of the zonal and Service headquarters.
Earlier, the Acting Area Controller of the Command, Deputy Comptroller Najeem Akanmu Ogundeyi, highlighted the major achievements, operational milestones and administrative successes recorded under his leadership.
The visit also featured an interactive session between the Zonal Coordinator and major trade stakeholders, including representatives of freight forwarding associations, the Manufacturers Association of Nigeria (MAN), and major excise factories such as ITC and SANICA.
During the engagement, Umoh commended the existing relationship between the Command and the business community, while responding to concerns surrounding cargo clearance procedures, examination timelines and regional trade competitiveness.
The stakeholders also received clarifications on issues affecting their operations, with the Customs official assuring them of the Service’s commitment to facilitating legitimate trade.
The oversight visit ended with an inspection of the Command’s administrative offices, warehouse and residential barracks.
Umoh expressed satisfaction with the level of orderliness, environmental cleanliness and discipline observed across the facilities.
The Command said the visit further reinforced its commitment to professionalism, trade facilitation and effective service delivery in Kwara State.
Uncategorized
OUR LAND IS NOT FOR SALE, CATHOLIC PRIESTS TELL FG
By our Correspondent
The Nigeria Catholic Diocesan Priests Association (NCDPA), Makurdi Diocese, has strongly rejected the decision of the Federal Government to include Benue State in the pilot implementation of its National Ranching Policy.
The association said it was particularly concerned that Benue State, which it described as an already bleeding and targeted state, was included in the policy, which is initially kicking off at the Wase Grazing Reserve in Plateau State.
In a statement signed by its Chairman, Rev. Fr. Joseph Terfa Beba, the NCDPA expressed concern over what it described as the apparent exclusion of the Benue State Government from the decision-making and approval process.
The association said had the elected leadership of Benue State been genuinely consulted, it believed the state government would not have consented to any arrangement capable of undermining the rights, dignity, security and ancestral heritage of its people.
“We cannot accept a policy imposed upon a people whose communities have suffered killings, displacement, destruction and prolonged insecurity,” the association said.
It warned that ranching must not become a disguised instrument for land grabbing, forced occupation or the permanent displacement of indigenous communities.
The priests also cited the position of the Catholic Bishop of Makurdi Diocese, Bishop Wilfred Chikpa Anagbe, CMF, saying he had “consistently and courageously spoken against this injustice, culpable silence and every agenda that threatens the ancestral lands of our people.”
The association called on the Federal Government to respect the constitutional rights of the people of Benue State and engage the state government, traditional rulers and community leaders transparently before proceeding with the policy.
It also urged the government to ensure that displaced persons are enabled to return safely and take possession of their ancestral lands before any discussions concerning already existing designated ranching structures in parts of the state and the country.
The NCDPA maintained that Benue was predominantly an agrarian state and not a pastoralist society, arguing that ranching was therefore not viable in the state.
“Ranching in Benue State is therefore NOT VIABLE, and WE REJECT THIS PROJECT IDEA WITH ALL LEGAL AND SPIRITUAL RESOURCES,” the priests declared.
The association said there was no land in Benue for commercial ranching, stressing that ancestral homes should not be treated as bargaining chips.
“Our land is not for sale and has never been on sale. There is no land in Benue State for commercial ranching. Our ancestral homes are not bargaining chips.
“Our people must return home. Benue must not be enslaved through policy. There will be no surrender of our ancestral heritage in whatever form or guise being proposed or presented,” it said.
The association urged the Federal Government to address the concerns of Benue communities and prioritise the safe return of displaced persons before implementing any ranching arrangement in the state.
Uncategorized
Foundation To Immortalise Late Ex-Oyo Gov Alao-Akala Unveiled

Stephen Olufemi Oni, Ilorin
A fresh initiative aimed at preserving the legacy of service, compassion and grassroots development associated with the late former Oyo State Governor, Otunba Christopher Adebayo Alao-Akala, has been launched with the inauguration of the Alao-Akala Transformation Movement (ATM).
The movement, chaired by the late governor’s wife, Chief (Mrs.) Oluwakemi Alao-Akala, has been formally inaugurated in Ogbomoso as part of activities marking the posthumous celebration of the former governor, who died in 2022.
Speaking at the event, Oluwakemi said ATM was established to transform Alao-Akala’s philosophy of leadership and philanthropy into sustainable programmes capable of improving the lives of people across communities.
“This is not merely the inauguration of an organisation; it is the birth of a movement inspired by service, compassion, integrity and selfless leadership,” she said.
She stressed that ATM was neither a political party nor a partisan platform, noting that membership was open to people irrespective of political affiliation, ethnicity or religious background.
“Service to humanity knows no political boundary,” she declared.
According to her, the movement emerged after months of consultations involving members of the Alao-Akala family, political associates, community leaders, professionals, youths and admirers of the late governor.
She disclosed that the inaugural planning meeting was held at the family residence in Ibadan in March 2026, with subsequent meetings taking place every Tuesday at the movement’s headquarters.
Oluwakemi, who disclosed that ATM had already attracted members from the 33 local government areas of Oyo State, other parts of Nigeria and the Diaspora, explained that one of the movement’s major priorities was to sustain and expand Alao-Akala’s philanthropic legacy through interventions targeting widows, vulnerable families, students and other less privileged members of society.
“By the grace of God, we shall continue to deepen these interventions while introducing new initiatives in youth empowerment, educational support, healthcare, community development, leadership mentoring and social welfare,” she said.
The ATM chairperson appealed to individuals, corporate organisations, development partners and other well-meaning Nigerians to support the movement financially, professionally and through volunteer services.
She said the objective was to ensure that Alao-Akala’s legacy did not remain confined to speeches and annual commemorations but was translated into practical interventions that would positively affect communities.
As part of activities preceding the inauguration, members of ATM visited the Adebayo Alao-Akala College of Health Sciences in Ogbomoso and the Adebayo Alao-Akala Comprehensive Health Centre in Yaku Community.
Oluwakemi said the visits underscored the movement’s commitment to preserving the late governor’s contributions to healthcare, education and rural development.
She also explained the postponement of the inauguration, which was originally scheduled for June 3, 2026.
According to her, the event was postponed following the abduction of teachers and schoolchildren in Yawota and Esin Ele communities in Oriire Local Government Area.
“We considered it inappropriate to celebrate while families were in distress,” she said.
She expressed appreciation to President Bola Ahmed Tinubu, Governor Seyi Makinde, the Armed Forces, Nigeria Police Force, Department of State Services, Nigeria Security and Civil Defence Corps, local security volunteers and other agencies for their roles in securing the release of the abducted victims.
She also honoured security personnel who lost their lives during the rescue operation, praying for the repose of their souls and strength for their bereaved families.
The inauguration attracted political leaders, traditional rulers, religious leaders, members of the Alao-Akala family, supporters and representatives from across Oyo State.
Among those present were Senator Sharafadeen Alli, the All Progressives Congress governorship candidate for the 2027 election in Oyo State; his running mate, Hon. Michael Adesoye; and the Soun of Ogbomosoland, Oba Ghandi Afolabi Olaoye, Orumogege III, among other dignitaries.
Born on June 3, 1950, in Ogbomoso, Alao-Akala began his career in the Nigeria Police Force before venturing into politics.
He served as Chairman of Ogbomoso North Local Government, Deputy Governor of Oyo State and later Governor of the state.
His administration was associated with projects in road infrastructure, education, healthcare, rural development, agriculture, youth empowerment and security.
His name remains particularly associated with the Adebayo Alao-Akala College of Health Sciences in Ogbomoso and the Adebayo Alao-Akala Comprehensive Health Centre in Yaku Community.
Beyond political office, he was also known for philanthropy, with interventions reaching widows, students, artisans, traditional institutions, religious organisations, youth groups and other vulnerable members of society.
Oluwakemi said ATM provided an avenue for the family and admirers of the late governor to ensure that his values continued to inspire younger generations.
“The Alao-Akala Transformation Movement belongs to everyone who believes in compassionate leadership, peaceful coexistence and sustainable development,” she said.
“Together, we shall preserve a worthy legacy and transform lives for generations yet unborn.”
The inauguration also featured the presentation of a documentary titled “Otunba Christopher Adebayo Alao-Akala: A Legacy of Service”, goodwill messages from representatives of the Alao-Akala family, traditional rulers, political associates, friends and well-wishers, as well as a message from the Oyo State Government.
The vision, mission and objectives of ATM were formally presented by Mr Ademola Alao-Akala, while Hon. Olamiju Alao-Akala, MHR, delivered the vote of thanks.
Oluwakemi urged members and supporters to remain committed to the ideals of the movement, stressing that its ultimate goal was to turn Alao-Akala’s record of service into sustained humanitarian and developmental interventions.
“Akala Ni Joo, ATM! Akala Ni Jare, ATM! Ise Rere ’O Dura,” she declared.
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