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Music festivals energize China’s tourism industry

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By Cao Ruitong

 

A new form of tourism with music festivals at its core is now in vogue among young Chinese. Music festivals are becoming signatures of more and more Chinese cities, as many of them have been brought from first-tier cities to lower-tier ones, and even remote regions.

During this year’s May Day holiday, which lasted five days from the start of May, Xiao Ye, 26, went to the Midou Music Festival held in Nanjing, east China’s Jiangsu province, together with his friends.

The man has attended music festivals in many cities, including Beijing, Shanghai, Chongqing and Kunming, and that’s how he spends his holidays.

This time in Nanjing, Xiao spent the first day enjoying the music festival and the rest four visiting tourist attractions in the city, which enabled him to get the joy from both music and traveling.

According to statistics, during the May Day holiday this year, some 40 music festivals were held across the country, which draw millions of music fans. Hotel rooms around the sites where music festivals were held were booked up. Music festival-led tourism is becoming a new choice for young consumers.

Statistics from the China Association of Performing Arts indicated that during the May Day holiday, more than 50 percent of music festivals ticket buyers were from outside the host cities. The consumption in transportation, accommodations, dining and other businesses related to the music festivals held during the same period surpassed 1.2 billion yuan ($170 million). These music events not only satisfied music lovers, but also boosted the tourism and popularity of host cities.

Urban music festivals have achieved remarkable progress in China in the past more than 20 years since the first Midi Music Festival was held in Beijing in 2000.

Today, there are a great number of renowned music events in the country, including the Strawberry Music Festival, the Xihu Music Festival, the Modern Sky Festival, the Beijing Music Festival, the Sun Music Festival, and the Qintai Music Festival. Similar events are just popping up across China and participated by many music fans.

These music festivals are about not only pop music, but also traditional folk music, symphony and musical play. Combining traditional and modern elements, as well as Chinese and international features, they are building a splendid music festival culture that suits everybody.

Music festivals are closely related to tourism development. Many cities, relying on music festivals and urban tourism resources, have built new business forms that feature the mix of music and tourism.

In 2009, the first Sun Music Festival opened in Zhangbei county, north China’s Hebei province. Ever since, the county has been visited by hundreds of thousands of music lovers every year, and the music festival has become one of the largest and the most internationalized music festivals in China.

Tourism authorities in the county tailored seven tourism routes based on the music event, which greatly boosted local tourism and created huge economic benefits for the county.

As Zhejiang province in east China has been building a water tourism route, a recently held music festival set its stages at the core area of the route. According to a source with knowledge, the site of the music festival was divided into performance area, dining area and market area. Intangible cultural heritage and cultural products displayed at the event attracted many visitors, and the music festival triggered a boom in the consumption of accommodation, food and tourism programs.

During the May Day holiday, the 2023 Huang Bo Hai Midi Festival kicked off in Yantai, east China’s Shandong province, which attracted 100,000 music lovers to the city. Yantai has launched a number of measures to drive its tourism development with the popularity of the music event. For instance, those with the ticket to the music festival could get tickets to six local tourist sites for free. Besides, the city also issued a travel guide and launched 11 free bus routes.

An insider noted that music festivals are no longer just entertainment, but integrating with leisure tourism. As the scale of young tourists expands and tourism demands diversify, combining music festivals with local tourism resources, which highlights individuation and differentiation, would help build iconic tourism brands.

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Kwara celebrates Fela’s legacy with retrospective exhibition

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Stephen Olufemi Oni, Ilorin

The Kwara State Government has celebrated the life and enduring influence of Afrobeat legend, Fela Anikulapo-Kuti, with a retrospective exhibition aimed at preserving African cultural heritage and inspiring younger generations.

The exhibition, titled Fela Anikulapo-Kuti: A Retrospective, was opened by Governor AbdulRahman AbdulRazaq at the Institute of Contemporary African Art and Film in Ilorin on Monday.

The Governor said the establishment of the institute reflected his administration’s belief that development should extend beyond physical infrastructure to include spaces that promote creativity, knowledge and economic opportunities.

“When we established the Institute of Contemporary African Art & Film, our vision was clear: development must go beyond roads, bridges and buildings to create spaces for creativity, knowledge and opportunity,” AbdulRazaq said.

According to him, cultural infrastructure plays an important role in connecting people to their history, broadening their imagination and encouraging critical thinking.

“Physical infrastructure connects places; cultural infrastructure connects people to their history, expands their imagination and challenges their thinking,” the Governor said.

AbdulRazaq said the institute was established to preserve African stories, nurture talents and showcase the continent’s artists and thinkers to the world,
describing the decision to open the institution with an exhibition dedicated to Fela as significant, given the musician’s contribution to African music, social commentary and cultural expression.

“Fela was more than a musician. Through his music and artistic expression, he challenged conventions and confronted society with questions about power, freedom, identity and justice,” he added.

The Governor added that the late musician’s life demonstrated the capacity of artistic expression to influence public discourse and inspire social change.

The exhibition, curated by June Creative Art Advisory, led by its founder, Mrs Seun Alli, featured photography, archival materials, film, graphic works and other artistic expressions exploring Fela’s life, times and enduring influence.

AbdulRazaq commended the firm for bringing its curatorial expertise and creative vision to the project, while describing the exhibition as an opportunity for different categories of visitors to engage with the musician’s legacy.

He said the exhibition would provide students with learning opportunities beyond the classroom, inspire artists, support researchers and encourage young people to explore the creative industry.

“For students, this is a classroom beyond the classroom; for artists, inspiration; for researchers, an opportunity for deeper inquiry; and for young people, a reminder that creativity offers both self-expression and economic opportunity,” he said.

The Governor clarified that the state government was not claiming ownership of Fela’s story but was providing a platform for younger generations to encounter and learn from his legacy, adding that the state government is optimistic that the institute would promote cultural education, encourage creative enterprise, attract visitors and strengthen Kwara State’s position in Nigeria’s cultural and creative landscape.

According to him, the institution’s success would be measured by the talents it nurtured, the ideas it inspired and the opportunities it created.

“Governments change, but institutions should endure,” the Governor said, expressing the hope that the exhibition would mark the beginning of sustained cultural engagement at the institute.

“May this exhibition begin sustained cultural engagement at ICAAF and inspire our young people to create, question, discover and contribute to society,” he said.

AbdulRazaq added that the initiative reflected his administration’s commitment to building a state where cultural heritage, innovation and economic opportunities complemented one another.

In her address, the Commissioner for Communications, Hon. Bolanle Olukoju, said: “Today’s exhibition offers us an opportunity to revisit the life and works of Fela
Anikulapo-Kuti and appreciate how his music, ideas and artistic expression continue to influence generations.

“For the Ministry of Communications, this occasion speaks to an important part of our
mandate: promoting the stories, talents and creative expressions that shape our identity as a people.”

The Commissioner particularly noted that under Governor AbdulRazaq’s leadership, the State is creating opportunities for young people through investments in sectors such as film, fashion and technology.

She added: “Projects including
the Sugar Film Factory, the Garment Factory and the Ilorin Innovation Hub reflect the administration’s commitment to developing talent and supporting enterprise.

“The Institute of Contemporary African Art & Film, formerly the Ilorin Visual Arts Centre, adds an important dimension to this effort. It provides a platform for artistic expression, cultural learning and creative collaboration.

“We want young Kwarans who are passionate about painting, photography, filmmaking, fashion and design to see ICAAF as a place where they can explore their interests, learn from others and showcase their talents.

“We also encourage students to engage with art and history beyond the classroom. Fela’s story is a fitting subject for this exhibition. It demonstrates how creativity
can go beyond entertainment to shape cultural identity and influence public conversations. There is much for our young people to learn from his artistic journey and enduring impact.

“It might also interest you that kwara state was also part of Fela’s creative showcase during his lifetime.”

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2027: Ilorin West LG Boss Leads APC Mega Rally In Ubandawaki

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•••Says Ward stands with APC

Stephen Olufemi Oni, Ilorin

The Executive Chairman of the Ilorin West Local Government, Mallam Shehu AbdulRahman Babatunde Ladan, has led an All Progressives Congress (APC) mega rally in Ubandawaki Ward, reaffirming the commitment of party members and supporters to the APC ahead of the 2027 general elections.

The rally attracted party leaders, grassroots mobilisers, youths, women, and other stakeholders who gathered to demonstrate their support for the party.

Addressing the gathering, Chairman Ladan declared that Ubandawaki Ward remains committed to the APC and its political leadership, expressing support for President Bola Ahmed Tinubu’s Renewed Hope Agenda, Kwara State Governor AbdulRahman AbdulRazaq, and the APC governorship candidate, Rt. Hon. Engr. Yakubu Danladi-Salihu (SYD), alongside other party candidates for the 2027 general elections.

The Chairman emphasised the importance of unity, peaceful political engagement, and sustained grassroots mobilisation in strengthening the party’s structure ahead of the forthcoming elections, urging party faithful to remain united, engage constructively with residents, and work collectively towards the party’s political objectives.

Ladan also acknowledged the importance of Ubandawaki Ward in the political landscape of Ilorin West, encouraging party leaders and supporters to maintain cordial relationships, promote inclusive participation, and sustain engagement with the electorate. He stressed that a united party structure would help strengthen internal cooperation and effective grassroots coordination.

The mega rally renewed calls for unity, loyalty, and peaceful political participation among APC members and supporters, underscoring commitment by participants to mobilising support for the party’s candidates ahead of the 2027 general elections, while promoting peace, development, and responsible democratic engagement across Ilorin West Local Government Area.

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KW-IRS Staff Threaten Strike Over Alleged Poor Remuneration

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  • Mgt Accuses Union Of Dishing Out False Staff Remuneration Scale

Stephen Olufemi Oni, Ilorin

The staff of the Kwara State Internal Revenue Service (KWIRS) have lamented poor welfare conditions, rising living costs and stagnant salaries they have been subjected to, despite their contributions to the state’s revenue generation.

In a statement issued by the KWIRS chapter of the Association of Senior Civil Servants of Nigeria (ASCSN), the workers lamented that their sacrifice and professionalism, which have helped to place Kwara State among the more self-reliant states in the country, have not been matched with corresponding improvement in their welfare.

The workers questioned the disparity between their contributions to the state’s revenue and their welfare, saying many of them are battling financial hardship.

“We block leakages. We are posted to hospitals and other MDAs to secure government revenue. We work under pressure day and night but we continue to struggle to meet basic needs due to poor salaries.”

The association further expressed concern that personnel costs had remained unchanged for years while other expenditure heads had continued to increase.

It also cited a salary negotiation agreement dated October 11, 2022, which reportedly stated that the adjustment would be implemented “as soon as it can be accommodated in the budget.”

According to the workers, nearly four years after the agreement, there had been no implementation or clear indication of when the adjustment would take effect, despite the rising cost of living.

The staff said expenses on school fees, house rent, transportation and food had increased significantly while their salaries remained unchanged. “We smile outside but the majority of us are bleeding inside. We cannot continue to generate wealth for the state while we wallow in abject poverty,” they declared.

Urging their colleagues to remain united and resolute in pursuing improved welfare, the association said the workers should not expect better conditions without collectively standing up for their interests.

It called on members to remain calm, vigilant and prayerful as a 14-day period beginning October 15, 2026, counts down, without specifying further details in the statement about the expected action at its conclusion.

Reacting to the KW-IRS staff allegations, the Management, while
reaffirm its commitment to professionalism, political neutrality and its statutory mandate, expressed dismay over public speculation on staff remuneration and attempts to politicise unverified internal administrative communications.

“Management is concerned by attempts to exploit unverified internal administrative communications for political purposes, create unnecessary tension and distract the Service from its responsibilities. KWIRS will not be distracted from its mandate by such narratives,” said the Management.

It added: “The isolated salary figures being circulated on social media do not represent the full remuneration structure or total emoluments of KWIRS staff. Staff compensation extends beyond regular monthly salaries and includes the following benefits, in accordance with applicable policies and approved arrangements:

“Annual and Performance-Related Bonuses: Annual, festive, and situational bonuses linked to revenue performance milestones and staff performance and situational economic palliatives are paid periodically to staff members

“Annual Leave Allowance: A separate annual payment in addition to regular monthly remuneration.
Staff Welfare and Operational Support: Structured measures designed to support staff welfare and professional development throughout their careers.

“Accordingly, assessing staff remuneration solely on selectively circulated salary figures presents an incomplete picture of the Service’s compensation and welfare structure.

“Management remains committed to staff welfare, motivation and professional development. The Service will continue to strengthen policies and operational processes that support staff well-being and performance, within government-approved resource allocations and applicable administrative frameworks. The Service remains one of the Government Institutions with the most recruitment requests and this is a testament of Management’s commitment to staff welfare.

“KWIRS urges members of the public, taxpayers and other stakeholders to disregard unverified and misleading narratives, verify information before sharing it, and rely on official Service communications for accurate information about its operations and staff policies.

“All stakeholders are encouraged to refrain from politicising internal administrative matters or spreading claims capable of undermining institutional harmony and public confidence.

“KWIRS remains focused on its statutory responsibilities and committed to mobilising revenue for the economic growth and sustainable development of Kwara State.”

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