Connect with us

Uncategorized

Music festivals energize China’s tourism industry

Published

on

 

By Cao Ruitong

 

A new form of tourism with music festivals at its core is now in vogue among young Chinese. Music festivals are becoming signatures of more and more Chinese cities, as many of them have been brought from first-tier cities to lower-tier ones, and even remote regions.

During this year’s May Day holiday, which lasted five days from the start of May, Xiao Ye, 26, went to the Midou Music Festival held in Nanjing, east China’s Jiangsu province, together with his friends.

The man has attended music festivals in many cities, including Beijing, Shanghai, Chongqing and Kunming, and that’s how he spends his holidays.

This time in Nanjing, Xiao spent the first day enjoying the music festival and the rest four visiting tourist attractions in the city, which enabled him to get the joy from both music and traveling.

According to statistics, during the May Day holiday this year, some 40 music festivals were held across the country, which draw millions of music fans. Hotel rooms around the sites where music festivals were held were booked up. Music festival-led tourism is becoming a new choice for young consumers.

Statistics from the China Association of Performing Arts indicated that during the May Day holiday, more than 50 percent of music festivals ticket buyers were from outside the host cities. The consumption in transportation, accommodations, dining and other businesses related to the music festivals held during the same period surpassed 1.2 billion yuan ($170 million). These music events not only satisfied music lovers, but also boosted the tourism and popularity of host cities.

Urban music festivals have achieved remarkable progress in China in the past more than 20 years since the first Midi Music Festival was held in Beijing in 2000.

Today, there are a great number of renowned music events in the country, including the Strawberry Music Festival, the Xihu Music Festival, the Modern Sky Festival, the Beijing Music Festival, the Sun Music Festival, and the Qintai Music Festival. Similar events are just popping up across China and participated by many music fans.

These music festivals are about not only pop music, but also traditional folk music, symphony and musical play. Combining traditional and modern elements, as well as Chinese and international features, they are building a splendid music festival culture that suits everybody.

Music festivals are closely related to tourism development. Many cities, relying on music festivals and urban tourism resources, have built new business forms that feature the mix of music and tourism.

In 2009, the first Sun Music Festival opened in Zhangbei county, north China’s Hebei province. Ever since, the county has been visited by hundreds of thousands of music lovers every year, and the music festival has become one of the largest and the most internationalized music festivals in China.

Tourism authorities in the county tailored seven tourism routes based on the music event, which greatly boosted local tourism and created huge economic benefits for the county.

As Zhejiang province in east China has been building a water tourism route, a recently held music festival set its stages at the core area of the route. According to a source with knowledge, the site of the music festival was divided into performance area, dining area and market area. Intangible cultural heritage and cultural products displayed at the event attracted many visitors, and the music festival triggered a boom in the consumption of accommodation, food and tourism programs.

During the May Day holiday, the 2023 Huang Bo Hai Midi Festival kicked off in Yantai, east China’s Shandong province, which attracted 100,000 music lovers to the city. Yantai has launched a number of measures to drive its tourism development with the popularity of the music event. For instance, those with the ticket to the music festival could get tickets to six local tourist sites for free. Besides, the city also issued a travel guide and launched 11 free bus routes.

An insider noted that music festivals are no longer just entertainment, but integrating with leisure tourism. As the scale of young tourists expands and tourism demands diversify, combining music festivals with local tourism resources, which highlights individuation and differentiation, would help build iconic tourism brands.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Uncategorized

Kwara: Ifelodun Travellers Transport System Revived

Published

on

  • As Council Signs MoU With P&A Contract Ltd

Stephen Olufemi Oni, Ilorin

The Ifelodun local Government, under the leadership of Hadji Abdulrasheed Femi Yusuf, has signed a Memorandum of Understanding (MoU) with P & A Contract Limited for the construction of a modern motor park in Amoyo, as the Council moves to revive the Ifelodun Travellers transport system and improve transportation within the Local Government.

Speaking during the MoU signing ceremony at the Council s Contact Office in Amoyo, the Chairman explained that the decision to construct the motor park was driven by the need for Ifelodun Local Government to establish its own transport identity, intended to ease people’s transportation problem.

He recalled that residents travelling to and from Ifelodun had, over the years, relied on transport facilities at Offa Garage and Maraba in Ilorin, stressing the need to create a dedicated transport hub that would serve the people of the Local Government.

“At some point in the history of Ifelodun Local Government, we had Ifelodun Travellers, which does not exist anymore. I don’t think there is anything wrong with bringing that identity back to the limelight. Now, we want to add value to that identity,” the Chairman said.

He added that the Council was also working with relevant stakeholders to bring in 10 units of Korope buses, which would commence operations as soon as possible.

“We are working with the NURTW, Kwara State Chapter, for guidance and to ensure that the operation runs smoothly,” he added.

The Supervisory Councillor for Works and Infrastructure Development, Mrs. Kolo Rebecca, explained that the proposed park would feature several amenities, including a garage, warehouse, 100-unit shopping complex, parking spaces and general toilets.

She said the facilities were designed to boost economic activities, improve the image of the Local Government and provide a more convenient transportation system for residents.

According to her, the initiative is also in line with the efforts of the Kwara State Governor, Mallam AbdulRahman AbdulRazaq, to take governance and development directly to the grassroots.

The contractor, Mallam Jimoh Toheeb Abolore, assured the Local Government of the prompt execution of the project, promising that the construction would meet the required standards and contribute positively to the image and development of Ifelodun Local Government.

Those in attendance included the Vice Chairman, Hon. Nike Ajibola; Secretary to the Local Government, Dr. Kamil Akorede; DPM, Mallam Ayinde Salman; LGT, Mallam Usman Waheed; Chief of Staff to the Chairman, Chief Ademola Zubair; Head of Works, Engr. Awodi Muhammad; Land officer, Tola Kadir and other Special Assistants.

Continue Reading

Uncategorized

Lawyer Demands Release of Detained Kano Blogger, Maryam Shehu

Published

on

By Hassan Agboola

A lawyer and human rights activist, Hamza Nuhu Dantani, has called for the immediate release of Kano-based blogger, Maryam Shehu, who he said has been in the custody of the Economic and Financial Crimes Commission (EFCC) for almost 30 days.

Dantani, in a statement on Monday, said the prolonged detention of Shehu was becoming difficult to reconcile with the rule of law and provisions of the 1999 Constitution, particularly her fundamental right to personal liberty.
He questioned why Shehu should remain in detention for nearly 30 days, particularly over an offence he described as ordinarily bailable.

“How on earth can a person be detained for almost 30 days and counting, particularly in relation to an offence that is ordinarily bailable, without meaningful consideration of her liberty and constitutional rights?” he asked.
Dantani said the EFCC’s powers to investigate did not give the commission the right to detain a suspect indefinitely, punish her before trial or disregard her fundamental rights.

He also criticised the alleged practice of photographing persons in EFCC custody and publishing their images online while they remain presumed innocent.
Citing Section 36(5) of the Constitution, Dantani said the law guarantees the presumption of innocence until a suspect is proven guilty by a competent court.

He warned that publicly portraying suspects as criminals before trial could amount to subjecting them to public punishment and humiliation.
“The EFCC is a law-enforcement institution. It must therefore be the first institution to demonstrate obedience to law. It cannot demand respect for law from citizens while appearing to disregard constitutional safeguards itself,” he said.

Dantani urged the commission to either charge Shehu before a competent court if it has credible evidence against her or release her immediately
.
“We call on EFCC to respect the Constitution, respect presumption of innocence and respect fundamental right to personal liberty. Investigation is not conviction. Detention is not punishment. And an allegation is not guilt,” he said.

Continue Reading

Uncategorized

Cristiano Ronaldo’s Comment on Lionel Messi’s Tribute to His Dad Becomes Most-Liked Instagram Comment

Published

on

By Fabian Apechihin

Cristiano Ronaldo’s heartfelt message to Lionel Messi following the death of his father, Jorge Messi, has reportedly become the most-liked comment in Instagram history.

Jorge Messi died on August 7 in Rosario, Argentina, aged 68. Five days later, Messi paid tribute to his late father in an emotional Instagram post featuring a photo of the pair.

In the post, Messi wrote, “Te amo, pa” — meaning “I love you, Dad” — alongside a lengthy tribute reflecting on his father’s influence and the pain of losing him.

Among the many reactions from fans, celebrities and fellow footballers was a message from Ronaldo.

“Un abrazo enorme para ti y los tuyos en estos duros momentos, Leo. Mucha fuerza,” Ronaldo wrote, which translates to: “A huge hug to you and yours in these tough times, Leo. Much strength.”

Ronaldo’s comment reportedly attracted more than 6.86 million likes and over 86,000 comments, making it the most-liked comment on Instagram.

The previous record was also held by Ronaldo, whose comment on Kylian Mbappé’s announcement of his move to Real Madrid reportedly received more than five million likes.

Other football stars also expressed their condolences to Messi. Neymar Jr.’s message, translated as “Much strength for you and your family. Big hug,” reportedly received more than 1.6 million likes, while David Beckham’s comment expressing support for Messi and his family attracted more than 300,000 likes.

In his tribute, Messi described his father’s death as difficult to comprehend, saying he struggled to accept that he would no longer see or speak with him.

Messi also recalled how his father had encouraged him to play at the 2026 World Cup despite his deteriorating health. He said his father had hoped to watch him compete and had planned to travel if his condition improved.

According to Messi, he had promised his father that Argentina would reach the final so he could be there. Although Argentina reached the final, his father was unable to attend.

Reflecting on the loss, Messi said he had wanted to win the tournament and bring the trophy to his father but ultimately struggled physically during the competition.

The emotional tribute highlighted the close bond between Messi and his father and the profound impact of his loss on the football superstar.

Continue Reading

Trending

Copyright © 2017 Zox News Theme. Theme by MVP Themes, powered by WordPress.