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China sees prosperous development of Internet audio-and-video industry

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By Gu Yekai, People’s Daily
The online audio-and-video industry, represented by short videos, is seeing emerging new scenarios and business forms. It not only enriches people’s everyday life, but also profoundly changes the way of cultural production, communication and consumption.
According to a report on the development of the industry recently released, the number of internet audio-and-video users in China reached 1.04 billion as of December 2022, and the general market size of the country’s online audio-and-video industry exceeded 700 billion yuan (about $101.8 billion) last year.
In particular, the growth of the industry mainly came from the short video sector, which now has 1.012 billion users and becomes the largest internet audio-and-video application category.
Li Jun, general manager of the Chengdu branch of Migu, a digital content subsidiary of Chinese communication giant China Mobile, told People’s Daily that the short video sector has a huge user base and strong capability to attract new users.
The innovative formats and diverse content of short videos not only strengthen users’ interaction and participation but also stimulate their creativity and desire to express themselves, while the in-depth integration of short video platforms and other applications has built a cross-field content distribution and communication network that provides users with wider access to get to the sector, Li explained.
Zhang Chenliang, director of the media center of the Chinese National Geography magazine, is a video blogger that owns 23 million online followers.
Compared with photos and articles, short videos come with various elements such as images, voice-over, music and film editing, which create richer content and help with the dissemination of popular science, Zhang said.
According to him, this year marks the 12th year since he joined science popularization and the 3rd year after he switched from graphics and contexts to short video communication.
Livestreaming makes another important part of the online audio-and-video industry. The report said that with 751 million users, livestreaming services are the second largest internet audio-and-video application category after short video. Today, livestreaming is deeply integrated with entertainment, education, commerce and other fields.
Zhifang village in Hebi, central China’s Henan province has become a renowned tourist attraction thanks to the exquisite wall paintings made by young artist Shang Qinjie. Now, with the assistance of online audio and video platforms, the village has gone viral on the Internet, which has made rural tourism even more prosperous.
The online audio-and-video industry, apart from spreading information, can also create new business scenarios and forms in work and life.
“Take consumer services as an example. To meet users’ demands, we support offline business scenarios through short videos and livestreaming. This enables merchants in different regions and of different sizes to expand online business on our platform,” said Li Ran, a general manager of the consumer service department of Douyin, the Chinese version of TikTok.
Yu Bing has over 10 years of experience in the bookselling industry. She had run multiple offline bookstores in Harbin, northeast China’s Heilongjiang province.
According to Yu, many physical bookstores are in a difficult situation today.
“It’s not because the business form of bookstores is outdated, but that they need to upgrade and restructure themselves following the changes in the form of knowledge dissemination. The online audio-and-video industry exactly offers a new opportunity,” Yu said.
The woman is now a short video creator that recommends books from the perspective of a bookseller and shares her knowledge about book publishing. This makes her more confident in the offline bookstore business. This year, she is planning to open a new bookstore.
New business scenarios and forms enabled by the online audio-and-video industry are playing a more prominent role in people’s work and life.
According to the report, 42.7 percent of users made at least a purchase while watching online videos or livestreaming in the recent six months, 27 percentage points higher than that in 2020.
Li Jun believes that the online audio-and-video industry is getting diversified with more market segments. Its content covers not only entertainment and social interaction, but also news, knowledge and consumer services, which further empowers entrepreneurship, employment and the development of the real economy, he explained.
Quality content is still the most important part of the sustainable development of the online audio-and-video industry. Over recent years, short videos have played an important role in knowledge dissemination.
According to a recent report published by Douyin, the view counts of reading-related videos on the platform surged 65.17 percent year-on-year in 2022, and the number of such videos added to users’ favorite lists saw a jump of 276.14 percent. Besides, 279.44 percent more reading-related videos longer than five minutes were posted on the short video platform last year.

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Dogara Mourns Victims of Air Force Plane Crash, Condole President Tinubu, Military

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Former Speaker of the House of Representatives and Chairman of the Board of the National Credit Guarantee Company Limited (NCGC), Rt. Hon. Yakubu Dogara, CFR has expressed deep sorrow over the Nigerian Air Force aircraft crash that claimed the lives of 32 persons near Igbokoda, Ondo State. Dogara described the tragedy as a heartbreaking loss to the nation, noting that the deaths of the victims have left a painful void in the country’s defence and security community.

In a statement, the former Speaker extended his condolences to President Bola Ahmed Tinubu, Commander-in-Chief of the Armed Forces, the Nigerian Air Force, and the families of those who perished in the unfortunate incident.

He said the nation shares in the grief of the bereaved families and the Armed Forces at this time of immense sorrow, adding that the sacrifices of those who lost their lives in service to the country will not be forgotten. “The nation mourns with the families of the deceased and stands in solidarity with the Armed Forces during this difficult period,” Dogara stated.

He also commiserated with the Chief of Air Staff, officers and men of the Nigerian Air Force, praying that God grants them the fortitude to bear the painful loss.
According to him, moments such as this call for national unity, reflection and collective support for the families and institutions affected by the tragedy.

Dogara paid tribute to the victims, describing them as patriotic Nigerians whose commitment and service contributed to the security and stability of the nation. He further applauded the efforts of emergency responders, rescue teams and all personnel involved in the aftermath of the crash, commending their courage and professionalism under difficult circumstances.

The former Speaker prayed God to comfort their families, friends and colleagues.
He also offered prayers for the safety and protection of members of the Armed Forces and for continued peace, unity and progress in Nigeria.

The Nigerian Air Force aircraft crashed near Igbokoda, Ondo State, resulting in the death of 32 persons and plunging the nation into mourning. Authorities are yet to make public the cause of the accident as investigations continue.

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Centre for Credible Reforms Lauds Transparency in Ongoing Insurance Sector Reforms

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The Centre for Credible Reforms and Institutional Accountability (CCRIA) has commended the Commissioner for Insurance and Chief Executive Officer of the National Insurance Commission (NAICOM), Mr Olusegun Ayo Omosehin, for promoting transparency and accountability in the ongoing reforms of Nigeria’s insurance industry.

The centre said the implementation of the Nigerian Insurance Industry Reform Act (NIIRA) 2025 had ushered in a new phase of development for the sector, with stronger regulatory standards, improved capitalisation and greater emphasis on protecting policyholders.

Dr Aminu Abubakar Aminu, president of the centre, said this in a statement at the weekend.

Aminu commended President Bola Tinubu and the National Assembly for the enactment of NIIRA, describing the legislation as a major step towards addressing longstanding challenges in the insurance industry.

“The enactment of the Nigerian Insurance Industry Reform Act is a significant milestone in the development of Nigeria’s insurance sector. We commend Mr President and the National Assembly for recognising the need to modernise the legal and regulatory framework governing the industry. NIIRA provides the foundation for an insurance sector that is better capitalised, more accountable, more responsive to policyholders and better equipped to contribute meaningfully to the Nigerian economy,” he said.

The centre also praised Omosehin for his leadership of NAICOM, saying his extensive experience as an insurance professional had positioned him to effectively implement the new regulatory framework.

“We consider the appointment of Mr Olusegun Ayo Omosehin as Commissioner for Insurance and Chief Executive Officer of NAICOM a timely and appropriate decision. He is a seasoned insurance professional with many years of experience in the industry, and his understanding of the sector gives him the practical knowledge required to lead an important reform process of this nature. We commend him for the direction he has provided since assuming office and for his commitment to strengthening the industry,” Aminu said.

According to the centre, the ongoing recapitalisation exercise was among the important steps taken to strengthen the financial capacity of insurance companies and improve their ability to meet obligations to policyholders.

Aminu said the reforms were already producing early gains and should be sustained through consistent implementation.

“The early developments under NIIRA demonstrate that the reform is not merely a legislative exercise but a process capable of producing measurable improvements in the industry. Stronger capital requirements, improved supervision and greater attention to policyholder protection will ultimately create an insurance market that Nigerians can trust. We encourage NAICOM to remain focused on the implementation of the Act and to continue providing clear guidance to operators and other stakeholders,” he said.

The centre noted that the reforms would also help deepen insurance penetration and strengthen the industry’s contribution to national economic development.

It urged insurance companies, brokers, reinsurers, professional bodies and other stakeholders to embrace the new framework and work with NAICOM to achieve the objectives of the legislation.

“The success of NIIRA will require the cooperation of every stakeholder in the insurance ecosystem. Operators must see the reforms as an opportunity to strengthen their institutions, improve their services and regain the confidence of Nigerians. A well-regulated insurance industry can mobilise long-term capital, protect businesses and households against risks and support investment and economic growth. These are benefits that go beyond the insurance industry itself,” Aminu said.

Aminu emphasized that the centre was particularly encouraged by the emphasis on policyholder protection under the new framework, noting that public confidence remained critical to the growth of insurance in Nigeria.

He said Nigerians should be able to purchase insurance products with confidence that operators had the financial capacity and institutional structures required to honour legitimate claims.

The president further urged NAICOM to sustain its engagement with stakeholders while ensuring that the provisions of NIIRA were implemented transparently and consistently.

“What is required at this stage is continuity, professionalism and commitment to the objectives of the law. The reforms must be sustained beyond the initial implementation period so that the gains can become permanent features of the industry. We believe NAICOM, under the leadership of Mr Ayo Omosehin, has an important responsibility to ensure that the momentum is maintained, and we encourage all stakeholders to support the commission in delivering on this mandate,” he said.

The centre said the successful implementation of NIIRA would strengthen confidence in the insurance sector, improve the protection available to policyholders and position the industry to play a greater role in Nigeria’s economic transformation.

It also called for continued collaboration between NAICOM, insurance operators and other stakeholders to ensure that the objectives of the new law were fully achieved.

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Hon. Amb. Jim Okolo Promotes Nigeria’s Vast Potential at New York Independence Day Celebration

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As Nigerians from across the United States gathered in Manhattan to celebrate Nigeria’s Independence Day in grand style, Hon. Amb. Jim Okolo used the occasion to share an inspiring message about Nigeria’s immense possibilities, rich cultural heritage, and promising future.
Speaking with members of the media during the colourful celebration, Hon. Amb. Okolo described Nigeria as one of the most blessed nations in the world, endowed with abundant natural resources, a dynamic population, and a cultural heritage that continues to earn global recognition.
According to him, Nigeria possesses enormous deposits of valuable minerals and other natural resources that, if fully harnessed, can accelerate economic growth and create prosperity for millions of citizens. He noted that the country is strategically positioned to become a leading destination for investment in mining, agriculture, technology, manufacturing, and infrastructure development.
Beyond its natural wealth, Hon. Amb. Okolo emphasized that Nigeria’s greatest strength remains its people. He praised the creativity, resilience, intelligence, and entrepreneurial spirit of Nigerians, pointing out that Nigerian professionals, innovators, academics, and business leaders continue to excel in various sectors across the world.
The respected diplomat also spoke passionately about Nigeria’s unique cultural identity. From the colourful festivals of its diverse ethnic groups to its globally celebrated music, fashion, literature, cuisine, and film industry, he described Nigeria as a nation whose cultural influence extends far beyond its borders.
He noted that Nigeria’s diversity is one of its greatest treasures, bringing together hundreds of ethnic nationalities with distinct traditions and languages that collectively form a vibrant and unified national identity.
While addressing questions on security, Hon. Amb. Okolo maintained that although Nigeria faces certain security challenges, the situation is not always as severe as often portrayed by social media discussions and sections of the international media. He stressed that millions of Nigerians continue to live, work, study, invest, and contribute meaningfully to society every day.
He called on the international community, investors, and members of the diaspora to focus on Nigeria’s strengths, opportunities, and achievements rather than allowing negative narratives to define the country’s image.
“Nigeria remains a land of opportunity, innovation, and hope. It is a nation blessed with extraordinary human capital, abundant resources, a rich cultural heritage, and a people whose determination and resilience continue to inspire the world,” he said.
The celebration was attended by several distinguished personalities, including the United Nations Secretary-General, Hajia Amina Mohammed, the Nigerian Ambassador to the United Nations, diplomats, business leaders, community stakeholders, and prominent members of the Nigerian diaspora.
The event transformed parts of Manhattan into a vibrant showcase of Nigerian pride, featuring cultural exhibitions, traditional performances, business networking sessions, authentic Nigerian cuisine, and displays highlighting the country’s achievements and diversity.
Adding excitement to the festivities were thrilling performances by internationally acclaimed Nigerian music stars Patoranking, Runtown, and BNXN (formerly known as Buju), who entertained thousands of attendees and demonstrated the growing global appeal of Nigerian music.
As the celebration came to a close, the message from Hon. Amb. Jim Okolo resonated strongly among participants: that Nigeria is far more than the challenges often highlighted in headlines. It is a nation blessed with extraordinary talent, vast opportunities, cultural richness, and the potential to achieve even greater success on the global stage.

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