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China endeavors to ensure Internet celebrity economy brings consumers better products and experience
By Zou Xiang, People’s Daily
From Internet-famous bread and bookstores to popular towns and coffee shops that won fame online, products and services that have caused an online sensation are springing up everywhere, which also indicates that Internet celebrity economy moves onto the fast lane of development in China.
The business model of this particular kind of economy is not complicated. It’s mainly about gathering fame and popularity on the Internet and social media platforms and translating them into purchasing behavior, thus realizing the value of notability.
The continuous development of Internet celebrity economy in China reflects the vitality and potential of the Chinese economy. Statistics showed that the number of people engaging in online marketing in China has exceeded 10 million while the number of relevant organizations has risen rapidly and the annual output value of the country’s Internet celebrity industry has reached 100 billion yuan ($15.69 billion).
Internet celebrity economy has become a highlight of China’s social and economic development. Since the outbreak of the COVID-19 pandemic, Internet celebrity economy featuring livestreaming marketing and other new business forms has not only brought convenience to consumers, but created a huge number of jobs and incubated new professions, such as livestreaming salesperson and online marketer.
While developing rapidly in China, Internet celebrity economy also faces some troubles. Internet celebrities’ words and deeds have a strong demonstration effect on their followers, and their influence and appeal greatly affect the consumer behavior of Internet users.
However, some livestreamers have infringed on the legitimate rights and interests of consumers by exaggerating the benefits of products, excessively marketing products, selling products of poor quality, and failing to guarantee due after-sales service.
On the other hand, dishonest behavior and malpractices in the livestreaming e-commerce industry, including faking business data, reviews and viewership data, have undermined consumers’ confidence and trust in shopping via livestreaming platforms and contaminated the ecology and environment of the industry.
Only by paying great attention to and solving these problems can the country continuously enrich and improve the conditions for the healthy growth of Internet celebrity economy.
China has never stopped making efforts to promote the sound and orderly development of Internet celebrity economy. The country has released a lot of policies to regulate the industry. It has cracked down on fraudulent online activities including faking sales data and reviews, stipulated the minimum age of livestreaming marketing practitioners and red lines for livestreaming marketing activities, regulated the activities of Internet celebrities through education and training, put main participants in livestreaming marketing activities, including platforms, suppliers of products and livestreamers, under supervision, and taken effective measures to ensure that entertainers who have engaged in illegal or unethical behavior are not given any opportunity to publicly appear on screen.
While helping steer Internet celebrity economy onto a track of development based on the rule of law, relevant policies launched by the country have also reminded every practitioner of the industry that as they gain public attention, they must shoulder their social responsibility and set examples of promoting and spreading positive energy.
As an important feature of the times, Internet celebrity economy enjoys broad prospects. It can realize long-term development and generate greater economic and social benefits only by adhering to mainstream values, improving professionalism, strengthening industry self-discipline, and committing to bringing better products and experience to consumers.
News
Senator Monguno Delivers Monguno LGA for President Tinubu
Senator Mohammed Tahir Monguno, Chief Whip of the Senate and distinguished representative of Borno North Senatorial District, has once again proven his political dexterity and grassroots command by delivering Monguno Local Government Area overwhelmingly for President Bola Ahmed Tinubu during the All Progressives Congress (APC) Presidential Primaries.
The primaries, conducted in a peaceful and transparent atmosphere, drew massive participation from party faithful, stakeholders, youth groups, and women across Monguno LGA. The exercise was marked by unity, discipline, and enthusiasm, as members reaffirmed their loyalty to the APC and their unwavering commitment to the Renewed Hope Agenda championed by President Tinubu.
Senator Monguno, addressing the gathering, commended the people for their steadfastness and collective spirit. He emphasized that the success of the primaries was not merely a reflection of his leadership but a testament to the enduring bond between the APC and the people of Borno North. “Our strength lies in our unity, our discipline, and our loyalty to the ideals of progress and development. Together, we will continue to sustain the dominance of our great party,” he declared.
Observers noted that the outcome of the primaries further cements Senator Monguno’s reputation as a formidable political figure in Borno State. His ability to mobilize diverse groups – from traditional leaders and community stakeholders to youth and women organizations – underscores his deep connection with the grassroots and his commitment to inclusive leadership.
The primaries also highlighted the growing confidence of the people in President Tinubu’s administration. Many participants expressed optimism that the Renewed Hope Agenda would bring lasting development, security, and prosperity to the region. The atmosphere was charged with chants of solidarity and renewed determination to ensure the continued success of the APC at both state and national levels.
Political analysts have described Monguno’s achievement as a strategic boost for the APC in Borno State, reinforcing the party’s dominance and strengthening its prospects for future contests. The senator’s role in coordinating the primaries has been widely praised as an example of effective leadership and organizational skill.
As the APC consolidates its position across Nigeria, the Monguno LGA primaries stand as a clear demonstration of the party’s resilience and the people’s trust in its vision. Senator Monguno’s influence, coupled with the collective will of Borno North, has once again positioned the district as a stronghold of support for President Tinubu and the APC.
With this successful outing, Borno North remains united, resolute, and firmly committed to advancing the progress of the party and the nation under the leadership of President Bola Ahmed Tinubu.
News
KUMO CONGRATULATES TINUBU ON PRIMARY VICTORY: “NIGERIA HAS FOUND IN YOU A LEADER WORTHY OF HER TRUST “
Hon. Hamma-Adama Ali Kumo, popularly known as “Dattuwa”, Deputy National Financial Secretary of the All Progressives Congress (APC) and Chairman of the Governing Board of the Industrial Training Fund (ITF), has congratulated President Bola Ahmed Tinubu on his landslide victory at the 2026 APC Presidential Primary Election.
In a warm and heartfelt message, Kumo described the President’s victory as a clear and resounding endorsement by millions of ordinary Nigerians who have seen, felt, and believed in his leadership.
“Mr. President, today the people have spoken. From the North to the South, from state to state and ward to ward, APC members came out in their millions to say — we are with you. This victory belongs to every Nigerian who believes in a better tomorrow,” Kumo said.
He praised President Tinubu for the courage and humility he demonstrated by subjecting himself to the democratic process — choosing to stand and be elected rather than using the power of incumbency to sidestep the people’s verdict.
“You are a President who could have taken the easy road. Instead, you opened the door to all, welcomed a challenger, and stood before the Nigerian people to be judged. That is the mark of a true democrat, and we are proud of you,” he said.
Kumo also celebrated the Electoral Act 2026 — signed by the President — which abolished the delegate system and empowered grassroots party members across all 8,809 wards to vote directly for their preferred candidate. He described it as one of the most important gifts any President has given to Nigerian democracy.
“You did not just talk about democracy. You legislated for it, and then you lived by it. That consistency of character is what sets you apart,” Kumo added.
As a member of the APC’s National Working Committee and Chairman of the ITF Governing Board — a position he holds by the confidence of the President — Kumo said he remained fully committed to supporting the Tinubu administration in delivering on its Renewed Hope agenda for all Nigerians.
He closed with a personal charge to the President.
“Your Excellency, the mandate is yours. The people trust you. Go and finish the work. Nigeria is counting on you, and we are all standing firmly behind you.”
News
CBIAMEC Elects New Executives as National Coordinator, Onomuodeke Unveils Seven-Point Agenda
The CSO Budget Implementation, Assessment, Monitoring and Evaluation Committee (CBIAMEC) has on Friday, elected new executives to pilot the affairs of the committee, with Comrade Patrick Ogheneyero Onomuodeke, emerging as the newly elected National Coordinator.
The election, which drew members, stakeholders, and observers from different sectors, marked a significant transition in the leadership structure of the committee and reaffirmed its commitment to transparency, accountability, inclusion, and effective project monitoring across the country.
Other officers were also elected into key positions including General Secretary, Head of Operations, Head of Legal, Head of Media, among others.
Speaking shortly after the election, Comrade Patrick Ogheneyero unveiled a seven-point agenda aimed at repositioning the committee for greater efficiency, visibility, and impact. According to him, the agenda will focus on strengthening institutional capacity, promoting transparency in budget implementation processes, improving collaboration with relevant stakeholders, enhancing media visibility, deepening citizen engagement, promoting inclusiveness, and ensuring effective monitoring and evaluation of projects and policies.
He stressed the importance of unity, professionalism, and dedication among members, noting that civil society organizations must continue to play active roles in promoting good governance and accountability in the country.
The newly elected National Coordinator further pledged to run an open, inclusive, and result-driven administration that would prioritize teamwork, transparency, and national development.
The election also witnessed the presence of notable observers and stakeholders, including Comrade Adodo Solomon, Chairman Public and Private Partnership, as well as international development expert, Mrs. Tamara Jensin, President and Chairman Arc-royal International, alongside other dignitaries.
Members of the committee expressed optimism over the emergence of the new executives, describing the development as a fresh opportunity to reposition the organization and strengthen its relevance within the civic and governance space.
The event concluded with goodwill messages and renewed commitments by members to work collectively toward achieving the vision and objectives of the committee.
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