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China endeavors to ensure Internet celebrity economy brings consumers better products and experience
By Zou Xiang, People’s Daily
From Internet-famous bread and bookstores to popular towns and coffee shops that won fame online, products and services that have caused an online sensation are springing up everywhere, which also indicates that Internet celebrity economy moves onto the fast lane of development in China.
The business model of this particular kind of economy is not complicated. It’s mainly about gathering fame and popularity on the Internet and social media platforms and translating them into purchasing behavior, thus realizing the value of notability.
The continuous development of Internet celebrity economy in China reflects the vitality and potential of the Chinese economy. Statistics showed that the number of people engaging in online marketing in China has exceeded 10 million while the number of relevant organizations has risen rapidly and the annual output value of the country’s Internet celebrity industry has reached 100 billion yuan ($15.69 billion).
Internet celebrity economy has become a highlight of China’s social and economic development. Since the outbreak of the COVID-19 pandemic, Internet celebrity economy featuring livestreaming marketing and other new business forms has not only brought convenience to consumers, but created a huge number of jobs and incubated new professions, such as livestreaming salesperson and online marketer.
While developing rapidly in China, Internet celebrity economy also faces some troubles. Internet celebrities’ words and deeds have a strong demonstration effect on their followers, and their influence and appeal greatly affect the consumer behavior of Internet users.
However, some livestreamers have infringed on the legitimate rights and interests of consumers by exaggerating the benefits of products, excessively marketing products, selling products of poor quality, and failing to guarantee due after-sales service.
On the other hand, dishonest behavior and malpractices in the livestreaming e-commerce industry, including faking business data, reviews and viewership data, have undermined consumers’ confidence and trust in shopping via livestreaming platforms and contaminated the ecology and environment of the industry.
Only by paying great attention to and solving these problems can the country continuously enrich and improve the conditions for the healthy growth of Internet celebrity economy.
China has never stopped making efforts to promote the sound and orderly development of Internet celebrity economy. The country has released a lot of policies to regulate the industry. It has cracked down on fraudulent online activities including faking sales data and reviews, stipulated the minimum age of livestreaming marketing practitioners and red lines for livestreaming marketing activities, regulated the activities of Internet celebrities through education and training, put main participants in livestreaming marketing activities, including platforms, suppliers of products and livestreamers, under supervision, and taken effective measures to ensure that entertainers who have engaged in illegal or unethical behavior are not given any opportunity to publicly appear on screen.
While helping steer Internet celebrity economy onto a track of development based on the rule of law, relevant policies launched by the country have also reminded every practitioner of the industry that as they gain public attention, they must shoulder their social responsibility and set examples of promoting and spreading positive energy.
As an important feature of the times, Internet celebrity economy enjoys broad prospects. It can realize long-term development and generate greater economic and social benefits only by adhering to mainstream values, improving professionalism, strengthening industry self-discipline, and committing to bringing better products and experience to consumers.
News
Dr. Nafiu Sankara Emerges as Kano Central Senatorial Candidate Ahead of the Next Elections
Dr. Nafiu Danladi Sankara has emerged as a leading political figure and consensus candidate for the Kano Central Senatorial District under the People’s Democratic Party (PDP) ahead of the 2027 elections. His emergence reflects a growing call for purposeful leadership, youth inclusion, and a renewed political vision for Kano and Nigeria at large.
Dr. Sankara is widely known for his contributions to community development, youth empowerment, and public engagement. A politician, philanthropist, and public affairs advocate, he has consistently supported initiatives aimed at improving opportunities for young people and strengthening grassroots participation in governance.
His political journey is not new. In the 2019 general elections, Dr. Sankara contested as an aspirant for the House of Representatives under the PDP to represent the Tarauni Federal Constituency in Kano State. His participation in the democratic process demonstrated his long-standing commitment to public service and political representation.
With a vision centered on Youth Empowerment, Innovation, Good Governance, and National Unity, Dr. Sankara is seen by supporters as part of a new generation of leaders focused on inclusive development and responsive representation. His message emphasizes the importance of accountability, opportunity creation, and citizen-centered leadership.
Supporters and party stakeholders believe his experience in community engagement and grassroots mobilization will contribute positively to legislative representation, ensuring that the concerns of ordinary citizens receive adequate attention. His growing acceptance across different groups is seen as a sign of confidence in his leadership and political aspirations.
As preparations for the 2027 elections continue, many observers view Dr. Nafiu Sankara’s political journey as part of a broader conversation about leadership renewal, youth participation, and the future direction of governance in Kano State and Nigeria.
“The Youth. The Vision. The Change. The Future is Ours.”
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Hon. Jaafaru Yakubu Declared Winner of Bali/Gassol Federal Constituency in Taraba
Hon. Jaafaru Yakubu, Chairman of the House Committee on Nigeria-China Friendship Group, has been declared the winner of the APC primary elections for the Bali/Gassol Federal Constituency in Taraba State. His victory reflects the overwhelming support of voters across the constituency, who have entrusted him once again with the responsibility of representing their interests at the National Assembly.
Since his election into the House of Representatives, Hon. Jaafaru Yakubu has distinguished himself as a legislator of vision and purpose. His leadership of the Nigeria-China Friendship Group has been instrumental in strengthening bilateral ties, particularly in areas of trade, infrastructure, and technology. He has consistently demonstrated the ability to balance international diplomacy with grassroots development, ensuring that his constituency benefits from both global partnerships and local initiatives.
Hon. Yakubu is widely respected for his integrity, accessibility, and people-centered approach to governance. Voters describe him as approachable and transparent, qualities that have earned him trust and loyalty. His interventions in education, road construction, and youth empowerment have provided vital opportunities for rural communities in Taraba, connecting them to broader national development. His consistency in legislative duties and his reliability as a representative have further cemented his standing as a dependable voice in the House of Representatives.
His victory at the primaries is not just a political achievement but a reaffirmation of his commitment to service. Hon. Jaafaru Yakubu’s re-election bid promises continuity in championing international cooperation, local development, and legislative accountability. As Taraba looks forward to stronger representation in the National Assembly, Hon. Jaafaru Yakubu stands out as a leader who combines vision, diplomacy, and grassroots connection to deliver meaningful progress for Bali/Gassol and Nigeria at large.
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Tinubu Mega Group Mobilises 1,500, Endorses Tinubu’s Second Term Bid
The nation’s capital, Abuja, witnessed a massive political gathering on Tuesday as thousands of supporters under the umbrella of the Tinubu Mega Group (TMG) staged what organisers described as a “National Unity Rally” in support of President Bola Ahmed Tinubu and his re election bid ahead of the 2027 presidential election.The rally, which attracted participants from across the 36 states and the Federal Capital Territory, brought together over 1,500 groups comprising professionals, civil society organisations, youth associations, religious leaders, artisans, traders, women groups, and grassroots mobilisers.At the rally, the coalition formally presented what it described as the endorsement of “20 million Nigerians” for another four years of President Tinubu’s administration, insisting that ongoing economic and structural reforms must be sustained beyond 2027.Addressing the gathering, the National Spokesperson of the Tinubu Mega Group, Tijani Ali Danjuma, said the rally represented the collective voice of Nigerians who believe in continuity, stability, and national progress.According to him, despite prevailing economic difficulties and global challenges, the Tinubu administration has demonstrated courage and direction in tackling inherited national problems.He highlighted ongoing infrastructure projects, renewed investments in local refining, economic stabilisation efforts, improved support for state governments, social intervention programmes, and reforms targeted at strengthening local governance and attracting investments.“The student loan programme has opened new opportunities for young Nigerians. Efforts are ongoing to strengthen the naira, improve food production, and reposition the economy for long term growth,” he stated.Danjuma added that the massive turnout at the rally was proof that support for the President cuts across regions, sectors, and religious affiliations.“To those spreading false narratives and attempting to create division, our answer is simple, the people have spoken. Nigerians are choosing continuity over confusion and progress over propaganda,” he declared.Also speaking at the rally on behalf of Nigerian professionals, Dr. Tabuko Kennedy said professionals across critical sectors of the economy were backing the administration because reforms require consistency and continuity to succeed.Representing doctors, lawyers, engineers, academics, entrepreneurs, creatives, artisans, and technocrats, Kennedy argued that abandoning ongoing reforms midway could negatively affect national development.He maintained that President Tinubu had shown commitment toward rebuilding the economy, strengthening infrastructure, improving revenue generation, supporting local industries, and creating opportunities for Nigerian youths.“As professionals, we understand that difficult reforms are never easy at the beginning, but we also know that abandoning reforms halfway can damage national progress,” he said.Kennedy further declared that “there is NO VACANCY in Aso Rock in 2027,” a statement that drew loud cheers from supporters at the venue.The Christian community was represented by Bishop Kola Oyedepo, who described the current phase of Nigeria’s development as a period requiring patience, sacrifice, wisdom, and collective responsibility.The cleric noted that leadership often demands difficult decisions and urged Nigerians not to allow bitterness, division, or destructive politics to derail ongoing efforts aimed at repositioning the country.According to him, reforms initiated under President Tinubu, including economic restructuring, infrastructure development, educational support through student loans, and efforts to improve local refining capacity, were necessary foundations for a stronger Nigeria.“Every wise builder must first lay a solid foundation. Nigeria today is in the process of rebuilding and restructuring its foundation for a stronger future,” the bishop stated.He urged Nigerians to continue praying for the country and its leaders while reiterating support for continuity in governance.“There is NO VACANCY in Aso Rock in 2027,” he added.Similarly, Islamic cleric Sheik Abubakar Mustapha called for patience, peace, unity, and support for national development efforts.The Imam acknowledged the economic and social challenges facing the country, but stressed that meaningful reforms require time, perseverance, and courageous leadership.He commended the administration’s focus on infrastructure, education support initiatives, governance reforms, and local refining projects aimed at strengthening national productivity.“We must not allow division, hatred, or politics of bitterness to weaken our country. Instead, we must support unity, peaceful coexistence, and responsible leadership,” he said.Mustapha also aligned with the position of the organisers, insisting that Nigerians who desire stability and sustained development understand that “there is NO VACANCY in Aso Rock in 2027.”Observers described the rally as one of the largest political mobilisation efforts witnessed in Abuja in recent months, with participants carrying banners, placards, and campaign materials bearing inscriptions such as “20 Million Nigerians Support Tinubu,” “Continuity for National Development,” and “One Voice, One Vision, One Nigeria.”The rally ended peacefully with prayers for national unity, economic recovery, and sustained democratic governance in Nigeria.
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