News
FG To Grow Television Advertising Market By $200m Yearly
…as Buhari Launches NTA, Ilorin Digital Switch Over
By Steve Oni, Ilorin
The Federal Government has announced plans to grow the television advertising
market by $200 million per annum through audience measurement.
President Muhammadu Buhari disclosed this on Wednesday at the launch of the Nigerian Television Authority ( NTA) Ilorin digital switch over.
Represented by the Minister of Information and Culture, Alhaji Lai Mohammed, the President added that that would be done through the development of digital economy.
Buhari also said that the digital economy would create a N100
billion per annum free TV distribution network for Nollywood.
He said: “We have watched our beloved Nollywood movies from VHS tapes to VCD to DVD, whereas the whole world has moved to digital consumption of content with its attendant benefits and
democratisation of distribution, we have been constrained by limited penetration of internet in our homes. With the middleware in our set
top boxes, homes will be able to buy and watch the latest Nollywood movies without the need for internet. Imagine a film released on
Monday morning being immediately available to all the households in Kwara at the touch of a button. That’s the kind of experience we are
talking about.
“In the meantime, there are a number of initiatives that we
will be focusing on in order to achieve a credible and effective development of the digital economy. I will mention some of these initiatives are the consumer proposition that is all-encompassing which
most Nigerians, and definitely majority of the people of Kwara, have never had access to; creating tens of thousands of jobs through technical and manufacturing opportunities. Set top box assembling and
ultimately manufacturing is an irreversible mandate by the government to the industry. We expect this to extend very quickly to local smart
TV and tablet manufacturing. With our strong consumer base, we can quickly become the supplier of these equipment to the whole of West Africa.
“I am talking here of 30 digital channels and counting. Television is all about content and we are going to ensure that more emphasis is
placed on this critical component of the industry.
“Of course the electronic programme guide (EPG) will also be a platform for App developers to create products that will make life easier for the home consumers, thereby creating and promoting an
industry of developers that will operate in both the Television and Telecoms industries. For the people of Kwara, we welcome the publishers of Apps to start looking for how to make living easier and
commerce easier”.
The president added that “the launch of the digital switch over (DSO) here in
Ilorin, Kwara state, puts us back on track in our digitization efforts. As you would recollect, it’s now one year since our last DSO launch in Abuja.
“Let me assure you all that we will not wait for another year before our next rollout. In fact, the next launch will be barely 48 hours from now, in Kaduna. We will then follow up rapidly to extend this digital television experience to all the six geo-political zones, and then across the entire country.”
News
Centre for Credible Reforms Lauds Transparency in Ongoing Insurance Sector Reforms
The Centre for Credible Reforms and Institutional Accountability (CCRIA) has commended the Commissioner for Insurance and Chief Executive Officer of the National Insurance Commission (NAICOM), Mr Olusegun Ayo Omosehin, for promoting transparency and accountability in the ongoing reforms of Nigeria’s insurance industry.
The centre said the implementation of the Nigerian Insurance Industry Reform Act (NIIRA) 2025 had ushered in a new phase of development for the sector, with stronger regulatory standards, improved capitalisation and greater emphasis on protecting policyholders.
Dr Aminu Abubakar Aminu, president of the centre, said this in a statement at the weekend.
Aminu commended President Bola Tinubu and the National Assembly for the enactment of NIIRA, describing the legislation as a major step towards addressing longstanding challenges in the insurance industry.
“The enactment of the Nigerian Insurance Industry Reform Act is a significant milestone in the development of Nigeria’s insurance sector. We commend Mr President and the National Assembly for recognising the need to modernise the legal and regulatory framework governing the industry. NIIRA provides the foundation for an insurance sector that is better capitalised, more accountable, more responsive to policyholders and better equipped to contribute meaningfully to the Nigerian economy,” he said.
The centre also praised Omosehin for his leadership of NAICOM, saying his extensive experience as an insurance professional had positioned him to effectively implement the new regulatory framework.
“We consider the appointment of Mr Olusegun Ayo Omosehin as Commissioner for Insurance and Chief Executive Officer of NAICOM a timely and appropriate decision. He is a seasoned insurance professional with many years of experience in the industry, and his understanding of the sector gives him the practical knowledge required to lead an important reform process of this nature. We commend him for the direction he has provided since assuming office and for his commitment to strengthening the industry,” Aminu said.
According to the centre, the ongoing recapitalisation exercise was among the important steps taken to strengthen the financial capacity of insurance companies and improve their ability to meet obligations to policyholders.
Aminu said the reforms were already producing early gains and should be sustained through consistent implementation.
“The early developments under NIIRA demonstrate that the reform is not merely a legislative exercise but a process capable of producing measurable improvements in the industry. Stronger capital requirements, improved supervision and greater attention to policyholder protection will ultimately create an insurance market that Nigerians can trust. We encourage NAICOM to remain focused on the implementation of the Act and to continue providing clear guidance to operators and other stakeholders,” he said.
The centre noted that the reforms would also help deepen insurance penetration and strengthen the industry’s contribution to national economic development.
It urged insurance companies, brokers, reinsurers, professional bodies and other stakeholders to embrace the new framework and work with NAICOM to achieve the objectives of the legislation.
“The success of NIIRA will require the cooperation of every stakeholder in the insurance ecosystem. Operators must see the reforms as an opportunity to strengthen their institutions, improve their services and regain the confidence of Nigerians. A well-regulated insurance industry can mobilise long-term capital, protect businesses and households against risks and support investment and economic growth. These are benefits that go beyond the insurance industry itself,” Aminu said.
Aminu emphasized that the centre was particularly encouraged by the emphasis on policyholder protection under the new framework, noting that public confidence remained critical to the growth of insurance in Nigeria.
He said Nigerians should be able to purchase insurance products with confidence that operators had the financial capacity and institutional structures required to honour legitimate claims.
The president further urged NAICOM to sustain its engagement with stakeholders while ensuring that the provisions of NIIRA were implemented transparently and consistently.
“What is required at this stage is continuity, professionalism and commitment to the objectives of the law. The reforms must be sustained beyond the initial implementation period so that the gains can become permanent features of the industry. We believe NAICOM, under the leadership of Mr Ayo Omosehin, has an important responsibility to ensure that the momentum is maintained, and we encourage all stakeholders to support the commission in delivering on this mandate,” he said.
The centre said the successful implementation of NIIRA would strengthen confidence in the insurance sector, improve the protection available to policyholders and position the industry to play a greater role in Nigeria’s economic transformation.
It also called for continued collaboration between NAICOM, insurance operators and other stakeholders to ensure that the objectives of the new law were fully achieved.
News
Hon. Amb. Jim Okolo Promotes Nigeria’s Vast Potential at New York Independence Day Celebration
As Nigerians from across the United States gathered in Manhattan to celebrate Nigeria’s Independence Day in grand style, Hon. Amb. Jim Okolo used the occasion to share an inspiring message about Nigeria’s immense possibilities, rich cultural heritage, and promising future.
Speaking with members of the media during the colourful celebration, Hon. Amb. Okolo described Nigeria as one of the most blessed nations in the world, endowed with abundant natural resources, a dynamic population, and a cultural heritage that continues to earn global recognition.
According to him, Nigeria possesses enormous deposits of valuable minerals and other natural resources that, if fully harnessed, can accelerate economic growth and create prosperity for millions of citizens. He noted that the country is strategically positioned to become a leading destination for investment in mining, agriculture, technology, manufacturing, and infrastructure development.
Beyond its natural wealth, Hon. Amb. Okolo emphasized that Nigeria’s greatest strength remains its people. He praised the creativity, resilience, intelligence, and entrepreneurial spirit of Nigerians, pointing out that Nigerian professionals, innovators, academics, and business leaders continue to excel in various sectors across the world.
The respected diplomat also spoke passionately about Nigeria’s unique cultural identity. From the colourful festivals of its diverse ethnic groups to its globally celebrated music, fashion, literature, cuisine, and film industry, he described Nigeria as a nation whose cultural influence extends far beyond its borders.
He noted that Nigeria’s diversity is one of its greatest treasures, bringing together hundreds of ethnic nationalities with distinct traditions and languages that collectively form a vibrant and unified national identity.
While addressing questions on security, Hon. Amb. Okolo maintained that although Nigeria faces certain security challenges, the situation is not always as severe as often portrayed by social media discussions and sections of the international media. He stressed that millions of Nigerians continue to live, work, study, invest, and contribute meaningfully to society every day.
He called on the international community, investors, and members of the diaspora to focus on Nigeria’s strengths, opportunities, and achievements rather than allowing negative narratives to define the country’s image.
“Nigeria remains a land of opportunity, innovation, and hope. It is a nation blessed with extraordinary human capital, abundant resources, a rich cultural heritage, and a people whose determination and resilience continue to inspire the world,” he said.
The celebration was attended by several distinguished personalities, including the United Nations Secretary-General, Hajia Amina Mohammed, the Nigerian Ambassador to the United Nations, diplomats, business leaders, community stakeholders, and prominent members of the Nigerian diaspora.
The event transformed parts of Manhattan into a vibrant showcase of Nigerian pride, featuring cultural exhibitions, traditional performances, business networking sessions, authentic Nigerian cuisine, and displays highlighting the country’s achievements and diversity.
Adding excitement to the festivities were thrilling performances by internationally acclaimed Nigerian music stars Patoranking, Runtown, and BNXN (formerly known as Buju), who entertained thousands of attendees and demonstrated the growing global appeal of Nigerian music.
As the celebration came to a close, the message from Hon. Amb. Jim Okolo resonated strongly among participants: that Nigeria is far more than the challenges often highlighted in headlines. It is a nation blessed with extraordinary talent, vast opportunities, cultural richness, and the potential to achieve even greater success on the global stage.
News
Mailafia: Critics Won’t Stop My Peace Cup Mission
…as Mailafia 10th Edition Peace Cup set to kick off 10th October
Amb. Dr. Yakubu Agabi Mailafia, organiser of the Mailafia Peace and Unity Football Competition, has said he will not be deterred by criticisms over the resources he commits to the annual grassroots football tournament, insisting that his focus remains on creating opportunities for young talents.
Mailafia stated this on Saturday during the draws for the 10th edition of the competition, where he said he derives peace and fulfilment from organising the tournament because of its contribution to youth development, talent discovery and peaceful coexistence.
He said despite comments by some people that he was wasting his resources on the competition, he remained committed to the initiative because of the opportunities it provides for young footballers.
“People have said that I am wasting my resources in organising the competition, but I am not perturbed by what they are saying,” Mailafia said.
According to him, his major concern is to ensure that young and talented players are given the opportunity to showcase their abilities and pursue football careers, not only in Nigeria but also abroad.
Mailafia said the competition had continued to enjoy grassroots support, describing it as a platform that has attracted attention beyond Nasarawa State and Nigeria.
“I find peace organising this competition,” he said, adding that it was “the only competition that carries grassroots support, not just in Nigeria but in Africa.”
He said the tournament was more than a football competition, stressing that it was intended to provide young people with a platform through which their talents could be identified, developed and exposed to opportunities.
Mailafia therefore charged the organisers of the 10th edition to remain committed and focused, urging them to take ownership of the competition and ensure that it was conducted according to acceptable best practices.
“I want the organisers to be committed and focused and see the competition as their own, to take over ownership of the competition and ensure that it is done with the best practice needed,” he said.
The 10th edition of the Mailafia Peace and Unity Football Competition is scheduled to commence on October 10, 2026, with 32 teams drawn from across Nasarawa State expected to participate in the tournament.
Speaking during the draws, President of the Dedere Progressive Mandate Youth, Comrade Aminu Musa Rilwanu, said the exercise was organised to prepare the teams and officials for the commencement of the competition.
Rilwanu said the competition, hosted annually by Mailafia, Majinkiran Daddere, had contributed to the discovery and development of football talents at the grassroots.
He said thousands of youths had benefited from the competition at the state, national and international levels, citing Anas, a former Nasarawa United player, as one of the players discovered through the tournament.
According to him, Anas was spotted through the competition and has since progressed in his football career abroad.
Rilwanu said the tournament had therefore continued to serve as a platform for young footballers to demonstrate their abilities and pursue opportunities beyond their communities.
“The draws are to prepare the players and organise for the competition proper,” he said.
He urged all the 32 participating teams to approach the tournament with the spirit of peace and unity, stressing that their participation should contribute to peaceful coexistence among youths across Nasarawa State.
“We urge all the 32 teams from across Nasarawa State to ensure that their participation will bring about unity and peace in the state,” Rilwanu said.
He also called on officials involved in the competition to demonstrate commitment and maintain effective communication throughout the tournament.
Rilwanu said dignitaries from within and outside the state were expected to grace the opening ceremony on October 10, as activities begin for the 10th edition of the competition.
According to verifiable reported, the annual tournament has over the years provided a grassroots platform for young footballers to compete, develop their skills and seek opportunities for progression within and outside Nigeria.
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