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FG To Grow Television Advertising Market By $200m Yearly

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…as Buhari Launches NTA, Ilorin Digital Switch Over
By Steve Oni, Ilorin
The Federal Government has announced plans to grow the television advertising
market by $200 million per annum through audience measurement.
President Muhammadu Buhari disclosed this on Wednesday at the launch of the Nigerian Television Authority ( NTA) Ilorin digital switch over.
Represented by the Minister of Information and Culture, Alhaji Lai Mohammed, the President added that that would be done through the development of digital economy.
Buhari also said that the digital economy would create a N100
billion per annum free TV distribution network for Nollywood.
He said: “We have watched our beloved Nollywood movies from VHS tapes to VCD to DVD, whereas the whole world has moved to digital consumption of content with its attendant benefits and
democratisation of distribution, we have been constrained by limited penetration of internet in our homes. With the middleware in our set
top boxes, homes will be able to buy and watch the latest Nollywood movies without the need for internet. Imagine a film released on
Monday morning being immediately available to all the households in Kwara at the touch of a button. That’s the kind of experience we are
talking about.
“In the meantime, there are a number of initiatives that we
will be focusing on in order to achieve a credible and effective development of the digital economy. I will mention some of these initiatives are the consumer proposition that is all-encompassing which
most Nigerians, and definitely majority of the people of Kwara, have never had access to; creating tens of thousands of jobs through technical and manufacturing opportunities. Set top box assembling and
ultimately manufacturing is an irreversible mandate by the government to the industry. We expect this to extend very quickly to local smart
TV and tablet manufacturing. With our strong consumer base, we can quickly become the supplier of these equipment to the whole of West Africa.
“I am talking here of 30 digital channels and counting. Television is all about content and we are going to ensure that more emphasis is
placed on this critical component of the industry.
“Of course the electronic programme guide (EPG) will also be a platform for App developers to create products that will make life easier for the home consumers, thereby creating and promoting an
industry of developers that will operate in both the Television and Telecoms industries. For the people of Kwara, we welcome the publishers of Apps to start looking for how to make living easier and
commerce easier”.
The president added that “the launch of the digital switch over (DSO) here in
Ilorin, Kwara state, puts us back on track in our digitization efforts. As you would recollect, it’s now one year since our last DSO launch in Abuja.
“Let me assure you all that we will not wait for another year before our next rollout. In fact, the next launch will be barely 48 hours from now, in Kaduna. We will then follow up rapidly to extend this digital television experience to all the six geo-political zones, and then across the entire country.”

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Super Eagles: Chelle Explains Decision to Invite New Players

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Super Eagles head coach Éric Chelle has defended his decision to hand opportunities to several new players during the Unity Cup and the international friendly against Poland, saying the move is part of efforts to strengthen the national team.

According to DAILY POST, Chelle included eight home-based players in his squad for the Unity Cup invitational tournament as he continues to assess new talents capable of improving the team.

Players such as Femi Azeez, Owen Oseni, Arthur Okonkwo, and Rafiu Durosinmi all made their debut appearances during the competition.

Banik Ostrava defender Abdullahi Bewene also earned his first cap for the Super Eagles in the friendly against Poland, while Genk defender Christian Akpan received a late invitation for the upcoming friendly against Portugal.

Speaking to the Super Eagles media team, Chelle said the inclusion of fresh faces is aimed at raising the quality and competitiveness of the squad.

“We have analysed our game over the past year and have tried to bring in players who can help the team grow,” Chelle said.

“We need to improve because, for me and for everyone, it is often the smallest details that make the difference between being the best team and winning a trophy.”

The Malian tactician has continued to experiment with his squad since taking charge, with a focus on building a stronger and more competitive team ahead of future international competitions.

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“I Left the Frying Pan for Hellfire” — Senatorial Aspirant Laments Exit from APC to NDC

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Ehiozuwa Agbonayinwa, an aspirant for the Edo South Senatorial seat under the platform of the Nigeria Democratic Congress (NDC), has expressed deep frustration over his experience in the party, describing his defection from the All Progressives Congress (APC) to the NDC as “moving from the frying pan into hellfire.”

Speaking on Arise NewsNews Day programme on Friday, the former member of the House of Representatives alleged that despite winning the party’s senatorial primary election, he is now being prevented from appearing on the ballot.

Agbonayinwa further accused the NDC’s national leader, Senator Seriake Dickson, of reneging on earlier encouragement for him to contest the Senate seat on the party’s platform. According to him, Dickson personally persuaded him to purchase the party’s expression of interest and nomination forms, only to later deny ever doing so.

“I have moved from the frying pan into hellfire,” Agbonayinwa said.

“After efforts to reach a consensus failed, we proceeded to a direct primary election. Party leaders brought all the aspirants together and encouraged us to step down for one another, but no agreement was reached.

“We went through a rigorous process. I understand the party is relatively new, but in all my years in both the APC and PDP, I have never witnessed this kind of situation. The primary election was held on May 29, and as of June 5, the results have still not been officially announced.”

The former lawmaker said he was particularly disappointed by the role allegedly played by Dickson, whom he described as a longtime friend and respected associate.

“Before joining the NDC, I reached out to Senator Seriake Dickson and later visited him at his residence. During our discussion, he asked why I could not pursue a Senate seat under the NDC platform.

“At the time, I was considering contesting for the House of Representatives, but after his suggestion, I told him I would consult with my political leaders. After doing so, I informed him of my decision and thanked him. To my surprise, the same person who encouraged me to obtain the nomination form has now claimed he never made such a recommendation,” he stated.

Agbonayinwa maintained that the handling of the primary election process has left him frustrated and disillusioned, raising concerns about transparency and internal democracy within the NDC.

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Some Nigerians Have Turned Insecurity Into a Commercial Venture — PDP Chieftain

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A chieftain of the Peoples Democratic Party (PDP), Anthony Ehilebo, has expressed concern over the worsening security situation in Nigeria, alleging that some individuals now view insecurity as a profitable enterprise.

Speaking on News Central’s Politics HQ on Friday, Ehilebo said the failure of authorities to bring perpetrators of major terrorist attacks and kidnappings to justice has contributed to the continued spread of insecurity across the country.

He cited the abduction of schoolgirls in Borno State and the attack on students in Buni Yadi as examples of incidents in which those responsible have not been adequately held accountable.

“When Boko Haram kidnapped girls in Borno State, till today we have not found those responsible and held them to account. Buni Yadi happened and nobody was held to account, and it spread to other schools,” he said.

Ehilebo noted that insecurity in Nigeria has evolved into different dimensions, including terrorism driven by extremist ideology and criminal activities motivated by financial gain.

“There are multiple facets and there is one that is solely domiciled within terrorism and if you look at the literal translation of Boko Haram, it means western education is haram according to radical Islamic teachings,” he stated.

He also alleged that some people now engage in kidnapping and related crimes for economic reasons, citing a recent case involving a senior special assistant in a state government who was reportedly arrested for allegedly staging her own abduction in an attempt to obtain ransom from the government.

“It has now become an industry and a commercial venture for some and for some it has become literally a religious thinking process,” he said.

The PDP chieftain argued that the lack of consequences for criminal acts has encouraged the persistence of insecurity, stressing that stronger political will is required to address the challenge effectively.

“The bottom line that has kept this is the consequence, which is almost driven by political will,” he added.

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