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Intangible cultural heritage setting new trends in China

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By Zheng Na

China boasts rich resources of intangible cultural heritage. So far, the country has listed 1,557 items as national-level intangible cultural heritage. In particular, 43 of them are on the intangible cultural heritage list of the United Nations Educational, Scientific, and Cultural Organization (UNESCO), making China the most enlisted country in the world.

With an aim to systematically conserve and inherit cultural heritage items, creatively translate them into economic profits and achieve innovative development in the specific field, China today is integrating intangible cultural heritage with cultural products, movies and TV dramas, short videos and new technologies, thus making it a part of the modern lifestyle and bringing it to a new phase of development.

Thanks to the emergence of “China-Chic,” or the rise of China’s native fashion trends over the recent years, products themed with intangible cultural heritage are gaining higher and higher popularity among young people.

For instance, makeup products that come in packages manufactured with the traditional silver forging techniques of the Miao ethnic group have become a hit among both Chinese and foreign consumers; sportswear with traditional Chinese embroideries are sought after by young people; mooncakes and lipsticks launched by the Palace Museum have also become sensational among young Chinese.

According to statistics, there were 32,853 stores related to intangible cultural heritage on the leading Chinese e-commerce platform Taobao last year, up 9.5 percent from 2020, and the transaction volume of intangible cultural heritage-related products increased by 11.6 percent from 2020 on this online marketplace.

Besides, the customer base of cultural heritage-related products has hit 100 million in China, which primarily consists of those born in the 1990s and 2000s.

Kunqu Opera, one of the oldest extant forms of Chinese opera, guqin, a plucked seven-string Chinese musical instrument, as well as other traditional Chinese art forms are also groovy today in China.

In Yushe Entertainment Space at Langyuan Vintage in Beijing, a complex that’s home to bookshops, chic restaurants, and coffee shops that are popular among the young generations, Kunqu Opera-related activities are creating a buzz, and there are even online “battle” games of Kunqu Opera.

Over the recent years, intangible cultural heritage has remained a hot topic in the show business. In particular, documentaries, variety shows, as well as TV dramas and films have made remarkable contributions to the popularization and promotion of intangible cultural heritage, igniting people’s passion to learn and experience intangible cultural heritage items. Among the big names, there are National Treasure, Marvelous Woman, The Story of Minglan, Nirvana In Fire and A Dream of Splendor.

New technologies and media also have significantly contributed to the widespread dissemination of intangible cultural heritage.

The number of short video users in China exceeded 1 billion as of December 2022, accounting for 94.8 percent of all internet users, said an audio-visual industry report released this year.

Since 2019, short videos themed with intangible cultural heritage items such as embroidery, paper cutting, dyeing, shadow play and bamboo weaving have drawn huge clout, said Yang Chenghu, professor with the School of Art and Communication, Beijing Normal University.

The emergence of short video platforms gives inheritors of intangible cultural heritage an opportunity to demonstrate their skills and also a channel to sell related products.

In 2022, videos related to national-level intangible cultural heritage garnered over 372.6 billion views and received 9.4 billion likes on Douyin, the Chinese version of TikTok. About 1,617 shows were livestreamed by inheritors of intangible cultural heritage each day on the platform on average last year. Moreover, 427 percent more inheritors of intangible cultural heritage received streamer awards.

Livestreaming now serves as a channel from which people learn about the history and stories of intangible cultural heritage. It not only expands the influence of intangible cultural heritage, but also helps inheritors gain more income, which further stimulates their passion for creation and strengthens their determination to pass on traditions.

The arrival of the “metaverse era” is making the inheritance of intangible cultural heritage more digital and tech-ish.

Digital collectibles have become a hot trend in the digitalization of intangible cultural heritage since 2021. According to a report, approximately 4.56 million non-fungible tokens related to intangible cultural heritage were sold in China in 2021, with a total value of more than 150 million yuan ($20 million). Notably, China chic digital collectibles related to intangible cultural heritage were always sold out in seconds after they were launched, which proves the enthusiasm of young generations for intangible cultural heritage-themed digital products.

Experts believe that big data-assisted collection, storage and utilization of information would lead to more efficient spreading of intangible cultural heritage, optimize the channels of the inheritance of intangible cultural heritage, and merge traditional resources and modern technologies, thus creating new opportunities and means to pass on intangible cultural heritage.

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‘Ombugadu Is a Brand, Not a Title’ — PDP Chieftain

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By Emmanuel Kuza

A chieftain of the Peoples Democratic Party (PDP) in Nasarawa State, Abuga Ovie, has described the name Ombugadu as a political brand, saying the popularity and wide acceptance of the name have made David Emmanuel Ombugadu a major force in the state’s political landscape.

Ovie, who stated this in an interview on Tuesday, said what started as opposition from some of Ombugadu’s biological brothers and people he described as fathers and uncles who betrayed him for personal political interests had now assumed a wider dimension, with political parties allegedly joining the battle against him.

According to him, the latest development was an attempt to undermine the political value of the Ombugadu name by presenting another person with the same surname, describing it as an indication of how far some political actors were prepared to go to weaken the PDP governorship candidate.

“Ombugadu is a brand, not a title. The people are not fools. They know their own. You cannot simply bring another person bearing the same name and expect the people to forget the political identity that Ombugadu has built over the years,” he said.

He further alleged that a former governor was working to introduce a political associate who had served as Accountant-General of Nasarawa State into the political equation, with the alleged objective of destabilising the PDP and weakening its chances by ensuring that the party fields a less competitive candidate in 2027.

“The plan, as we understand it, is to destabilise the PDP and make sure the party presents a weak candidate, thereby creating an advantage for the former governor’s preferred candidate. But all those efforts have proved abortive because the national leadership of the PDP stood its ground and refused to lose its best bet for the 2027 governorship election,” Ovie said.

The PDP chieftain said the resolve of the national leadership to retain Ombugadu had demonstrated the confidence the party had in his capacity to win the governorship election, despite what he described as attempts by some political actors to frustrate his ambition.

Ovie urged political parties and their leaders to resolve their internal differences instead of concentrating their efforts on Ombugadu, whom he compared to David in the Bible, saying he remained focused despite betrayal and opposition from those close to him.

“Ombugadu is like David in the Bible. Even when his brothers forsook him, he remained focused. Today, despite the people who have betrayed him, he remains focused and has a blueprint that can rescue Nasarawa State,” he said.

He said political parties should concentrate on presenting their programmes and convincing voters about how they intend to address the challenges confronting the state rather than expending their energy on attempts to stop Ombugadu.

“Political parties should fix their problems instead of wasting their strength fighting Ombugadu. Let everybody bring their blueprint before the people and explain what they intend to do for Nasarawa State,” he said.

Ovie maintained that the 2027 election should be about ideas, competence and the future of Nasarawa State, rather than attempts to manipulate political structures or undermine individuals perceived to enjoy strong grassroots support.

He urged the people of the state, particularly the Eggon community, to remain politically vigilant and resist what he described as efforts to make them settle for less, insisting that voters would ultimately determine who enjoys their confidence at the polls.
Reduce repeated references to Ombugadu

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200 widows benefit from empowerment outreach in Plateau

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By Israel Adamu, Jos 

 Two hundred widows from communities across Langtang North Central State Constituency of Plateau State have benefited from an empowerment outreach organised by Gimbiya Gani Nandir Lar under the Jagoran Talakawa movement.

The outreach, held at Pilgani in Langtang North Local Government Area, was aimed at supporting vulnerable women and drawing attention to the challenges faced by widows, particularly those struggling to provide food, pay school fees and meet other basic needs for their families.

The organiser, Nandir Lar, who is the All Progressives Congress, APC, candidate for Langtang North Central State Constituency, said the gesture was motivated by compassion and concern for vulnerable members of the society.

She stressed that the outreach was not a political programme but an expression of love and support for humanity.

Nandir Lar said: “The plight of widows may not always make headlines, but their struggles are real, painful and deserving of our collective attention.

“This is simply an expression of compassion and love for humanity. It is not a political programme.

“Our constituency is home to people with diverse needs, including mothers, widows and young people who are seeking opportunities to improve their lives.”

Former Provost of the Federal College of Education, Pankshin, Amos Chirfat, commended the initiative, saying it had brought smiles to the faces of vulnerable women in the constituency.

Minority Leader of the Langtang North Legislative Council, Dirya Sheni, also commended Nandir Lar for supporting widows and other vulnerable members of the community.

At the end of the outreach, each of the 200 beneficiaries received a 10-kilogramme bag of corn flour, seasoning and N10,000 cash

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SCUML, REDAN Strengthen Collaboration on Anti -Money Laundering Compliance

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By Francis Wilfred 

The Special Control Unit against Money Laundering (SCUML), and the Real Estate Developers Association of Nigeria (REDAN) have expressed commitment to ensure a full compliance with the Anti Money Laundering/Counter Finance on Terrorism/Counter Proliferation Financing, (AML/CFT/CPF) laws within the Nigeria’s real estate sector.

They made the resolve during a stakeholders’ engagement held on Thursday, September 10, 2026

The engagement focused on Mutual Evaluation readiness, risk-based supervision, beneficial ownership transparency, customer due diligence, internal controls and stronger collaboration between SCUML and the real estate sector.

Assistant Commander of the EFCC, ACE 1 Ibinabo Amachree, speaking on behalf of SCUML highlighted the strategic role of real estate operators in protecting the integrity of Nigeria’s financial system, particularly given the sector’s vulnerability to money laundering and other financial crime risks.

Amachree encouraged REDAN members to move beyond registration to ensure that compliance is embedded in their day-to-day operations. He mentioned the areas to include: understanding institutional risks, knowing customers and beneficial owners, identifying politically exposed persons, conducting appropriate sanctions screening, maintaining effective internal controls and meeting applicable reporting obligations

He, therefore, reaffirmed readiness to working closely with REDAN and other stakeholders to improve compliance, build capacity and promote a stronger culture of accountability across the real estate sector

“The message is clear: effective compliance is not just about meeting regulatory requirements; it is about protecting businesses, strengthening the real estate sector and safeguarding the integrity of Nigeria’s financial system”, she said.

In his remarks, the Chairman of REDAN, Lagos state, Mr Tony Kolawole pledged readiness to partner with SCUML in ensuring compliance with AML/CFT/CPF in the real estate sector to uphold financial integrity.

The engagement also provided an opportunity for REDAN members to share practical regulatory and operational challenges affecting the sector, reinforcing the importance of continuous dialogue between regulators and industry stakeholders.

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