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The growing richness of the Village Super League

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By Su Bin, People’s Daily

On the evening of Aug. 22, the second Village Super League national tournament, an amateur football tournament in southwest China’s Guizhou province came to a close after several rounds of competition. In the final, the Jinli Chengjun Football Team from Gaoyao district, Zhaoqing, Guangdong province, defeated the Pumi Team from Wuhua county, Guangdong, in a penalty shootout to successfully defend its title.

Originating in Rongjiang, Guizhou province, the Village Super League has evolved from a local county-level event into a nationwide grassroots sports phenomenon. How did this transformation happen? And now that it has taken center stage, how can it sustain its appeal and continue to create value? People’s Daily looked into these questions.

“We played against football teams from all over the country. We made friends through the sport and gave our all on the pitch, showcasing the pure spirit of grassroots football.” The Jinli Chengjun Football Team wrote in a letter to the Village Super League the day after the tournament concluded.

For the first national tournament, teams were selected on a provincial level, with 51 teams eventually participating. The second tournament expanded its reach by setting up competition zones directly in counties and county-level cities across the country. A total of 102 county-level competition zones were established, each organizing its own preliminary competition to select a representative team. In the end, 105 teams competed in the national tournament.

“Selecting teams at the county level gives more ordinary people a chance to compete. It also creates opportunities for grassroots players and local cultures to take the stage at the Village Super League,” said Wang Yongjie, who oversees publicity for the event.

The larger number of participating teams has also raised the bar for event organization. How could the expanded field be managed effectively?

This year’s tournament introduced an innovative dual-track format combining a cup competition with friendly matches. 48 teams competed in the cup competition, progressing through group and knockout stages to vie for the national title. Another 57 teams took part in friendly matches, with the focus on cross-regional cultural and sports exchanges, intangible cultural heritage showcases and county-level tourism promotion.

The team from Xinhe county in northwest China’s Xinjiang Uygur autonomous region is made up of local fruit growers, teachers, and company employees. Making its national tournament debut this year, the team advanced through the county-level qualifiers to earn a place on the pitch in Rongjiang.

“For us, the biggest takeaway was the chance to compete and connect with football fans from across the country,” said team leader Kadia.

The tournament has also become a platform for promoting local products.

“Nujiang coffee came with our team to the Village Super League this time. The nationwide exposure provided by the tournament has further raised the profile of Nujiang coffee and delivered tangible benefits to related local industries,” said a letter of thanks from the publicity department of Lushui, Nujiang Lisu autonomous prefecture, southwest China’s Yunnan province, as the national tournament neared its conclusion. 

The letter noted that the Village Super League had grown beyond a sporting event to become a platform supporting comprehensive rural revitalization in remote areas.

One breakthrough of this year’s national tournament lies in setting up a county-level industrial development alliance for the Village Super League. Driven by the sports event and underpinned by industrial support, the alliance has delivered tangible cooperation across multiple fronts off the pitch, spanning culture and tourism, economy and trade, and agricultural products.

A harvest market was set up at the final, featuring specialty products from dozens of counties, including walnuts from Xinhe county, coffee from Nujiang, pears from Jinzhou in Hebei province and rice from Jixian county in Heilongjiang province. Many counties used the tournament as a platform to connect producers with buyers, helping local specialties ride the Village Super League wave to markets across the country.

During the preliminary competitions organized independently by participating counties, the alliance also provided free services and guidance, encouraging localities to build upon the Village Super League brand and develop tailored programs that would bring tangible benefits to their communities.

Some counties, for example, promoted each other as tourist destinations and jointly designed travel routes combining football matches, intangible cultural heritage experiences, and rural tours. During its qualifying competition, Xiaoyi, Shanxi province in north China, received more than 2.1 million tourist visits, directly driving increases of more than 35 percent in both catering and accommodation consumption.

How can the Village Super League experience be replicated elsewhere? How can the model be adapted to local conditions?

Local organizers have developed a range of approaches. In terms of coordination, Rongjiang has established a three-tier service system consisting of follow-up visits to competition zones, on-site guidance, and training programs in Rongjiang. For event services, it has shared its volunteer recruitment system and security system featuring identity verification and facial recognition at separate entrances, while establishing service standards covering medical care, transportation, accommodation, catering, and sanitation.

Can the Village Super League retain its appeal beyond Rongjiang?

“Whenever the model is introduced elsewhere, it has to be adapted to local characteristics. We hope to help more counties organize successful events in ways that suit their own conditions,” Wang said.

In the Jixian competition zone in Heilongjiang, local intangible cultural heritage has been incorporated into the tournament, bringing football together with local culture. The Chuxiong competition zone in Yunnan has used the event to promote its flower industry. Yiyang in east China’s Jiangxi province has linked the tournament with local opera traditions.

“This cooperative approach preserves the grassroots character of the Village Super League while unleashing the creativity of different localities,” said Han Wenbo, an official with the education and sports bureau of Fuping county, Baoding, Hebei province. 

During the qualifying competition in Fuping, related content generated more than 447 million online views and directly drove 80 million yuan ($11.89 million) in consumption, turning the event into a new engine for integrating culture and tourism and promoting rural development.

By using sports to boost county-level development and competitions to benefit local communities, the Village Super League is becoming a shared development story, with localities across China joining hands to write new chapters.

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China

The story behind ‘people’s apples’ 

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By Zhang Yang, Liu Hongchao, People’s Daily

During the summer vacation, the Liaoshen Campaign Memorial in Jinzhou, northeast China’s Liaoning province, has seen a constant flow of visitors. Hanging quietly on the wall inside the Hall of Martyrs is a time-worn silk banner bearing the words “An Army of Benevolence and Righteousness,” behind which lies a poignant historical tale. 

Behind the banner is a moving story.

During the 1948 Liaoshen Campaign, orchards surrounding Jinzhou were heavy with ripe apples.  Passing through the area, People’s Liberation Army soldiers were exhausted and thirsty, but not a single one picked an apple. The people’s army, under the leadership of the Communist Party of China, won the hearts of the people through its strict discipline.

“Here the fighters were conscious that not eating the apples was noble, whereas to eat them would have been ignoble. They knew the apples belonged to the people,” Chinese President Xi Jinping quoted late Chairman Mao Zedong’s comments on the story during an inspection tour to Liaoning in 2022.

Decades later, the tale endures as a powerful symbol of integrity. 

Today, as China deepens its efforts to promote clean governance and institutional accountability, the story is being actively revived to inspire contemporary officials. 

About a 20-minute drive from the Liaoshen Campaign Memorial is the Jinzhou Apple Integrity Education Base, where a sculpture entitled the “People’s Apples” stands out. Inside the special‑themed exhibition hall, docent Sun Yimeng was giving a vivid account, guiding visitors through historical photos and precious cultural relics.

“We take the ‘People’s Apples’ as our underlying theme to convey to every visitor the Communist Party of China’s fine conduct, strict discipline and original aspiration to serve the people, ” said Sun.

“Declining the apples reflects discipline; avoiding even the smallest exploitation of citizens demonstrates dedication to public service. We must carry forward the revolutionary heritage, uphold our revolutionary legacy, foster and put into practice a correct approach to evaluating political performance, exercise power with integrity, and effectively protect and advance the interests of the people,” said Guan Hua, an official with the Jinzhou municipal people’s congress, during a study visit.

Jinzhou has translated this historical lesson into actionable governance. On one front, the city enforces a zero-tolerance stance toward corruption in sectors directly impacting livelihoods, including rural collective assets, healthcare, and education. Targeted campaigns have been launched to root out misconduct that harms ordinary citizens. On another, Jinzhou focuses on “growing apples for the people” by improving the business climate. The local government has institutionalized dialogue with enterprises, established direct policy-delivery channels, and implemented 32 regulatory frameworks to streamline operations and support sustainable growth.

Clean governance, officials stress, is not merely about restraint — it is a foundation for effective public service. To embed accountability into daily operations, inspectors from Jinzhou’s Municipal Commission for Discipline Inspection now work alongside staff at the city’s 12345 public service hotline and government service centers. A QR code-based oversight system has been rolled out across all 283 service windows, enabling real-time feedback and monitoring. The results are tangible: government services in Jinzhou have become increasingly standardized and efficient. Over 900 administrative procedures can now be completed on the same day, with many finalized in under two hours.

From a wartime promise of restraint to a modern blueprint for transparent administration, the “People’s Apples” story continues to remind officials that true authority flows from serving the people with integrity.

“The tests of the times keep evolving, yet our original aspiration to serve the people remains unchanging,” said Zhao Yu, an official with the Jinzhou municipal commission for discipline inspection. “We unswervingly uphold rigorous discipline, nurture a sound and upright political climate to edify the public and bolster high-quality development. We must never take the people’s apples.”

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China taps digital technology to advance integrity education 

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By Yang Wenming, Bai Guangdi, Su Bin, People’s Daily

Integrity has long been a cornerstone of Chinese cultural tradition. Throughout the more than 100-year history of the Communist Party of China (CPC), a commitment to integrity, public service, and serving the people has remained a defining part of its endeavors. 

In recent years, local governments across China have increasingly turned to digital tools to strengthen integrity education. By consolidating resources and designing interactive online platforms, authorities are helping anti-corruption and ethical governance principles take deeper root among both civil servants and the general public.

Not long ago, Chen Zhaomeng, an official with the Zhujie subdistrict in Qilin district, Qujing, southwest China’s Yunnan province, needed to organize an integrity education activity for her Party branch. Using a mobile mini-program called “Map of Integrity in Yunnan,” she quickly found a suitable venue in Shizong county, about a 90-minute drive from Qilin district, and booked a visit to the former residence of Dou Xu in Zhuji township.

The former residence of Dou Xu is a traditional courtyard compound. Dou Xu was an upright and incorruptible official during the Qing Dynasty (1644-1911) who strictly enforced the law and handled cases impartially. Stories of his integrity have been passed down among local people. 

Guided by an exhibition docent, the group toured the former residence in an orderly manner and learned about the virtues of Dou Xu’s good family tradition.

To facilitate integrity education at the grassroots level, the Yunnan provincial commission for discipline inspection launched the “Map of Integrity in Yunnan” mini-program. It provides detailed information on venues and facilities dedicated to integrity culture across the province. 

Historical stories associated with each integrity education base are brought to life through short videos, while map navigation, recommended routes, opening hours, and reservation information are also provided.

Yunnan’s initiative reflects a broader national trend. Similar digital platforms have been rolled out in Lianyungang, Jiangsu province, and Guiyang, Guizhou province.

In Lianyungang, municipal disciplinary authorities have linked 16 distinct integrity education sites into a unified network, establishing a citywide “Integrity and Clean Governance Map.”

Meanwhile, Guiyang’s disciplinary commission has catalogued local heritage sites related to ethical governance and launched the “Guiyang Integrity Map” via the city’s official website and WeChat channel. The platform organizes provincial, municipal, county, and community-level education centers into a single searchable interface, offering practical guides and essential visiting information for officials and citizens alike.

Launching these digital platforms is only the beginning; their real value lies in how they are activated. The Lianyungang municipal commission for discipline inspection has worked with local publicity authorities, universities and other institutions to transform these mapped sites into key hubs for civil servant training, thematic party-building activities, and cautionary case studies.

At the same time, the city has expanded the reach and influence of the map by producing a series of short videos, developing online virtual reality exhibition halls and designing high-quality learning routes. Since its launch, the platform has attracted more than 200,000 Party members, officials and members of the public for visits and study.

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China firm advocate of, doer in reforming, improving global governance 

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By He Yin, People’s Daily

On Oct. 23, Chinese President Xi Jinping sent a letter to the 2026 Global Governance Forum (Xiong’an), further elaborating on the importance of reforming and improving the global governance system and charting the course for advancing the implementation of the Global Governance Initiative (GGI). The letter demonstrated China’s sense of responsibility and its willingness to work with other countries to build a more just and equitable world.

Xi put forward the GGI in September 2025, a much-needed initiative that offers solutions to bridge the governance deficit and build a better future. In just over a year, the initiative has gained the support of more than 160 countries and international organizations. Over 60 countries have joined the Group of Friends of Global Governance. Its core elements have been incorporated into the documents of multilateral fora such as the G20, the Shanghai Cooperation Organization, and BRICS.

The past year has underscored the great contemporary value of the GGI, with its appeal and influence continuing to grow. The initiative has become an important public good warmly embraced by the international community.

The international community regards the GGI as a stalwart for multilateralism as the international landscape is undergoing a profound shift, and a safeguard for fairness and justice as the law of the jungle makes a comeback. To many in the world, the GGI provides a clear pathway to shared development and security and much-needed certainty for a turbulent world.

Beyond championing the GGI, China has taken decisive steps to translate its vision into practice.  Since its launch, China has advanced multiple proposals to promote peace and stability in conflict zones such as the Middle East, voluntarily waived demands for additional special and differential treatment in World Trade Organization negotiations, and introduced new forms of international public goods, such as the International Organization for Mediation and the World Artificial Intelligence Cooperation Organization.

The GGI is widely regarded by people of foresight around the world as a remedy for and improvement on the existing international system, and a crystallization of Chinese wisdom that will shape a fairer, more inclusive, and more sustainable world.

The 2026 Global Governance Forum (Xiong’an), held in Xiong’an New Area in north China’s Hebei province, marked a major step by China in working with other countries around the world to put the GGI into practice. 

Under the theme “Rebuilding Confidence and Cooperation: Reforming and Improving Global Governance in a Transforming World,” participants exchanged ideas and learned from one another. Their discussions addressed both the need to uphold the international system with the United Nations at its core and the governance of emerging fields such as artificial intelligence, cyberspace, and outer space. 

Through dialogue and communication, they sought to build consensus and develop joint solutions, contributing to international efforts to tackle governance challenges and reform and improve global governance.

More than a policy dialogue, the forum offers the international community a tangible look at  China’s governance philosophy. In just nine years, Xiong’an New Area has transformed from a planned development zone into a dynamic innovation hub and a showcase of high-quality urban development. By engaging with this “city of the future,” attendees witnessed firsthand how  China’s governance model — centered on people-first development, ecological sustainability, technological innovation, and long-term planning — has translated into measurable progress.

This year marks the 55th anniversary of the restoration of the People’s Republic of China’s lawful seat in the United Nations. As a founding member of the United Nations and a permanent member of its Security Council, China has consistently upheld and practiced multilateralism.

At the forum, China announced eight practical actions to advance global governance. These include ensuring the success of the Asia-Pacific Economic Cooperation (APEC) Economic Leaders’ Meeting in November, continuing to engage deeply in United Nations reform and encouraging the Group of Friends of Global Governance to play a bigger role.

The country called on all parties to uphold the central role of the United Nations, practice the values of fairness and justice, bolster the strength of the Global South for better global governance, advance in the direction of openness and development, and improve the rules of governance in emerging fields.

These measures clearly demonstrate China’s firm resolve to work with other countries to steer global governance toward greater fairness and equity. They also provide a roadmap for joint efforts to implement the GGI in the next stage.

An African media outlet commented that the forum’s significance lies in its efforts to foster a more open, balanced and constructive dialogue on the future of international relations.

Global governance serves the common interests of all nations, and requires the collective effort of the international community. China stands ready to work with all parties to uphold a vision of global governance featuring extensive consultation and joint contribution for shared benefit, build strength through confidence and overcome challenges through cooperation. 

Together, the international community can advance the implementation of the GGI, bring greater certainty and positive energy to a world fraught with change and turbulence, and work hand in hand toward a community with a shared future for humanity.

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