Foreign
To understand China’s new consumptiontrends via six keywords
By Li Jie
In the first 11 months of this year, the total retail sales of consumer goods in China exceeded 44 trillion yuan ($6.03 trillion), up 3.5 percent year on year.
As new technologies, new business forms and new models continue to develop, the vast Chinese consumer market is embracing new changes and making impressive strides. To understand the latest consumptiontrends in China, take a look at the following six keywords.
Keyword 1: Trade-ins of consumer goods
This year, thanks to the policy-backed trade-in program, many Chinese consumers have purchased or upgraded big-ticket items such as new energy vehicles, smart and eco-friendly home appliances, and electronic products, enjoying tangible benefits.
According to data from China’sMinistry of Commerce, the sales revenue of consumer goods under China’strade-in program has surpassed 1 trillion yuan this year.
As of Dec. 13, China’s 2024 sales volume of passenger vehicles, home appliances, furniture for home decor, kitchens and bathrooms, and electric bicycles under the program had reached 5.2 million units, over 49 million units, more than 51 million units, and nearly 900,0000 units, respectively.
Keyword 2: First stores and debut events
China has been vigorously promoting the debut economy, which is generating new consumption scenarios that attract consumers for entertainment, leisure, and relaxation.
For instance, French fashion house Chanel held a global launch event alongside the West Lake in Hangzhou, east China’s Zhejiang province; nearly 100 international brands have opened their first stores in Asia or China in Zhangyuan, or Zhang’s Garden, a popular 141-year-old architecture complex in Shanghai; a number of flagship stores and innovative concept stores are constantly enriching the commercial landscape in Beijing.
The debut economy is driving business growth in many regions of China. For example, in the first seven months of this year, Shanghai welcomed 770 new first stores, a year-on-year increase of 16.5 percent, including five stores that are globally first, four that are new to the Asian market, and more than 100 in China.
According to statistics from the Beijing Municipal Commerce Bureau, in the first three quarters of this year, a total of 717 first stores, flagship stores, and innovative concept stores of numerous brands were opened in Beijing, a 40 percent growth from the same period last year.
Keyword 3: Booming culturaland tourism industry
This year, the cultural and tourism sector in China has experienced significant growth, marked by a surge in international visitors and a lively domestic travel market.
Flourishinginbound tourism – China has extended the permitted stay for eligible foreign travelers from the original 72 and 144 hours to 240 hours, and expanded the coverage of its visa-free policy. China’s booming inbound tourism has created the buzzword “China Travel” on social media, as many travelers shared their experiences in the country. In the first three quarters of this year, China received around 95 million inbound tourists, up nearly 80 percent year on year.
Vibrant domestic tourism – There has been a deeper industrial integration in China this year, which encompass culture, commerce, tourism and sports, with sports tourism and “foodie tours”becoming increasingly popular. According to data from Chinese online life service providerMeituan, starting from November this year, the number of searches for winter sports such as skiing and ice skating has increased more than two-fold.
Keyword 4: Countyeconomy
China has over 2,800 county-level administrative regions. With a total population of hundreds of millions, they account for nearly 40 percent of the country’seconomic output, which indicates enormous market potential and development opportunities.
Many well-known chain brands have expanded their retail outlets to Chinese county-level regions, driving the upgrading of China’scounty-level consumer market. Data from Meituan show that in 2024, China’sonline delivery orders from coffee brands like Starbucks, Luckin Coffee, and Cotti Coffee in county seats surged by 97 percent year on year, while the number of online delivery merchants skyrocketed by 159 percent.
At the same time, China’scounty-level regions have become important destinations for consumer spending. This year, county tourism has become increasingly popular in China, boosting local consumption indining, travel, entertainment, and shopping.
Besides, more and more residents from smaller Chinese cities were traveling abroad, creating more growth opportunities for the county economy. During China’sNational Day holiday this year, bookings for outbound travel made by residents from third-tier or smaller cities in Chinajumped by 300 percent year on year, according to Qunar, an online travel service provider.
Keyword 5: Silver economy
As many Chinese born in the 1960s have reached retirement age, a new generation of retirees has emerged in China, many of whom are healthy and vigorous. They generally possess stronger purchasing power, greater desire for fashion, and more diverse leisure needs, with their consumption expanding into various fields such as fitness, cosmetics, healthcare, and tourism.
According to the 2024 Silver-Haired Consumer Report released by Chinese e-commerce giant JD.com, Chinese elderly consumers are not only embracing products designed for their age group but also cutting-edge technology, with the sales of electric beds and shower chairs growing by 152 percent and 202 percent this year.
By the end of 2023, the number of people aged 60 and above in China had reached 297 million, accounting for 21.1 percent of the country’s total population.
The growing elderly population is creating tremendous development opportunities for China’s elderly care industry, which encompasses both community-based services, such as meal assistance, home-based care, long-term care, cultural and sports activities, and rural elderly care, and emerging elderly care businesses, such as smart healthcare, rehabilitation robots, anti-aging solutions, elderly-friendly financial products, tourism, and elderly-friendly renovations.
Keyword 6: China-chic
Over the past year, there has been a growing appreciation of fine traditional Chinese culture among the Chinese people, especially the younger generations.
Their passion for traditional culture is demonstrated in different scenarios. For instance, they are increasingly interested in Guochao, a fashion trend featuring a combination of modern designs and traditional Chinese cultural elements.
Additionally, new Chinese-style clothing, attire that seamlessly integrates traditional Chinese elements with contemporary styling, is gaining immense popularity and becoming a new buzzword in the Chinese consumer market.
More and more Chinese people are preserving and revitalizing China’sintangible cultural heritage, and choose to visit ancient Chinese cities and towns.
A report indicated that with the increasing impact of traditional Chinese culture on consumer trends, concepts such as “China-chic,” Guofeng, and “new Chinese-style” have permeated various sectors and consumption scenes, including catering, entertainment, culture and tourism, beauty, and clothing.
The traditional Chinese cultural elements are seamlessly blending into modern lifestyles in a more fashionable and vibrant manner, becomingimportant ways for people to express themselves and showcase their individuality.
Foreign
China launches airborne eye hospital to deliver care where it’s needed most
By Fang Min, Jiang Xuehong, People’s Daily
China has taken a major step forward in mobile healthcare by launching a domestically developed “flying eye hospital,” bringing high-quality ophthalmic services directly to patients in need. The initiative represents a new model of integrated air-ground medical support, designed to extend advanced care to remote and underserved areas.
On the morning of Dec. 18, 2025, at Zhengzhou Xinzheng International Airport in Zhengzhou, central China’s Henan province, a homegrown C909 aircraft emblazoned with the words Zhongshan Ophthalmic Center Flying Eye Hospital, Sun Yat-sen University was parked quietly on the tarmac. Inside, instead of rows of passenger seats, the cabin had been transformed into a fully functional ophthalmic surgical suite.
Maintained at a constant temperature of 22 degrees Celsius, the cabin was divided into a waiting area, a buffer zone, and an operating room. It was equipped with surgical microscopes, sterile workstations, patient monitors, and remote consultation terminals, forming a standard ophthalmic operating environment adapted for aviation conditions.
“We spent three years refining the system to meet the standards of a ground-based operating room,” said Lin Haotian, director of the Zhongshan Ophthalmic Center and president of the flying eye hospital. “Not only is the equipment comprehensive, but the standards are rigorous. Before any procedure, the cabin undergoes multiple rounds of surface and air sterilization, followed by at least two rounds of testing over 48 hours to ensure compliance.”
That morning, a patient surnamed Huang, who had developed a cataract due to eye trauma and was experiencing impaired vision and difficulty walking independently, was assisted into the operating room. The surgical team reassured him throughout the procedure, which lasted just 15 minutes.
When the bandage was removed, Huang cautiously opened his eye and quickly realized he could see again. The success of the operation marked the first cataract surgery performed aboard a domestically produced aircraft, underscoring China’s progress in building a flexible, mobile healthcare infrastructure.
“I never imagined I would have surgery on a plane,” Huang said, standing on his own and taking in the cabin around him. “It was fast and effective. I can see again. Thank you!”
According to Lin, ophthalmic procedures are particularly well suited to mobile medical platforms due to their relatively short duration and the high level of equipment integration required.
In some of the remote regions in China, geographic constraints and limited access to advanced medical facilities have long prevented patients from receiving timely eye care, sometimes resulting in avoidable vision loss. The airborne hospital offers a solution by rapidly delivering specialized services to where they are most needed.
The concept of an airborne hospital is not unfamiliar in China. In 1982, an aircraft operated by the international nonprofit organization Orbis International visited China, introducing advanced medical equipment and expertise that profoundly influenced Chinese ophthalmologists. This experience planted a seed of aspiration: China would one day develop its own flying eye hospital.
Realizing this vision required coordinated efforts, from equipping the aircraft with a 5G-enabled mobile eye clinic system and assembling trained flight crews, to ensuring ground support and building a professional operations team. Today, that vision has entered clinical application.
Following the successful operation in Zhengzhou, the flying eye hospital quickly moved into broader use.
On March 19, 2026, specialists from the Zhongshan Ophthalmic Center performed eight sight-restoring surgeries aboard the aircraft for residents of Qionghai in south China’s Hainan province. Prior to the surgeries, a 5G-enabled mobile screening vehicle was dispatched to local townships, conducting preliminary examinations for more than 600 people. Patients requiring surgery completed pre-operative checks at local hospitals before boarding the aircraft.
Among the first beneficiaries were elderly patients with limited mobility. For them, the flying hospital brought specialized care directly to their communities, demonstrating the tangible impact of AI-integrated mobile healthcare.
Looking ahead, the domestically developed C909 flying eye hospital will continue serving remote regions across China. Plans include extending operations overseas to deliver vision care to underserved populations while collaborating with local institutions to enhance ophthalmic capabilities through training and technology transfer.
Foreign
Thousand-fold surge in two years: the drivers behind China’s explosive growth in token usage
By Bao Han, People’s Daily
According to rankings released by OpenRouter, a global aggregation platform for large-language models, Chinese large-language models have outperformed their overseas counterparts in usage for a full month.
In the most recent week (March 30 to April 4), Chinese models took the top six spots among the global top 10, with total token calls reaching 12.27 trillion. This is no fleeting spike, but a sustained trend.
Before going further, it is worth unpacking a technical term that has recently entered the public conversation: the token. A token is the smallest unit of information processed by large models. It can be measured, priced, and traded. Every Chinese character input, every line of generated code, and every image recognized, all consume tokens.
If the industrial era was defined by petroleum, and the internet age by traffic, then the AI era is defined by token usage. It serves as a key barometer of the development of the AI industry.
In March this year, China’s daily token usage exceeded 140 trillion, equivalent to processing the entire holdings of roughly 250 National Libraries of China in a single day. Even more striking is the growth rate: since early 2024, when token usage stood at 100 billion, China has achieved a thousand-fold increase in just over two years. China has undoubtedly become one of the most active countries in the world for AI applications.
What fuels this extraordinary growth? Three fundamental pillars stand out.
The first is a solid foundation of power supply. AI development fundamentally depends on electricity. China possesses the world’s largest and most advanced power supply system, with total installed capacity reaching 3.95 billion kilowatts and a continuously expanding share of clean energy. Converting watts efficiently into tokens is essential. Without power, AI simply cannot function.
The second is China’s strength in computing power. Superior computing infrastructure accelerates token processing and reduces unit costs, while advanced algorithms enhance output quality and increase token utilization frequency.
National initiatives such as “Eastern Data, Western Computing” and coordinated computing-power systems have built a robust computing network. Continued breakthroughs by technology companies in inference chips and model architectures mean that Chinese large models are not only capable, but also more efficient and cost-effective.
The third is a sound application ecosystem. Tokens serve as the bridge between technological supply and real-world demand. From financial risk control and cross-border e-commerce operations to short-video generation, tokens are being transformed into tangible productivity.
Behind a daily token call volume in the hundreds of trillions lies a vast array of high-frequency, large-scale and sustainable commercial applications, forming a virtuous cycle of data supply and value realization.
Some analysts have noted that China is building a competitive advantage in what can be called the “token economy,” laying out the entire value chain from energy and computing power to models and applications.
When assessing China’s AI competitiveness through the lens of the token economy, it is clear that the country’s strength lies not in fleeting competition over scale, but in persistent long-termism.
China has laid out clear targets: by 2027, it aims to promote the in-depth application of 3 to 5 general large models in manufacturing and roll out 1,000 high-level industrial intelligent agents.
The outline of the 15th Five-Year Plan (2026-2030) has explicitly called for the full implementation of the “AI Plus” initiative to empower all industries across the board.
Furthermore, the government work report has underscored goals to forge new forms of smart economy and advance the large-scale commercial application of AI in key sectors.
Taken together, these form a cohesive strategic blueprint with sustained policy momentum, painting a broad and promising picture for China’s AI development.
Another emerging consensus is that China’s approach to open source is becoming an important force in shaping the global AI technology stack. Large models such as DeepSeek have been made open to the world, helping support digital infrastructure development in Africa and providing solutions such as industrial visual inspection for factories in Southeast Asia.
From open-source models to shared capabilities, this collaborative approach not only accelerates the evolution of China’s AI industry, but also empowers the global innovation ecosystem and promotes more inclusive access to technology.
In this long run toward the future, China is not developing itself behind closed doors, but is committed to a people-centered, AI-for-good vision featuring fairness, inclusiveness and collaborative governance. China’s response to the intelligent era is inscribed in every dynamic, pulsing token.
Foreign
Shenzhen school transforms bird song complaint into valuable life lesson
By Wu Qiqiang, Cheng Yuanzhou, People’s Daily
A persistent bird call at a middle school in Shenzhen, Guangdong province, recently sparked a widely discussed life lesson, transforming a student’s frustration into an opportunity for learning about nature and coexistence.
The situation began when students at Shenzhen Bao’an Middle School preparing for exams were disturbed by the loud, frequent calls of an Asian koel, a native bird perched outside their classroom window. One student, Le Zongyan, anonymously left a handwritten letter on principal Yuan Weixing’s desk. The letter candidly explained the disruption to their studies and suggested removing the bird’s nest.
Yuan, whose open-door policy encourages students to share their thoughts directly or leave notes, was impressed by the letter’s sincerity and rational tone. Recognizing the students’ understandable desire for a quiet study environment, he chose not to give a simple answer. Instead, he penned a thoughtful public response shared via his social media channel.
In his letter, Yuan acknowledged the pressures students face. He gently explained that the birds sing at dusk instinctively — for mating, marking territory, and communication — and cannot adjust their natural rhythms for human schedules. He encouraged students to reframe the sound: perhaps as natural “white noise” or even a “twilight serenade” offered by the birds.
“The world does not exist for any one individual alone,” Yuan wrote. “Learning to coexist with all living things is a required lesson in growing up. The ultimate goal of education is not to make the world adapt to us, but to help us learn how to live with the world.”
The principal’s warm and insightful reply quickly gained widespread online praise, hailed by many as “exemplary education.” Le Zongyan later responded, stating that the principal’s words had become “a valuable lesson in life education,” emphasizing the importance of harmony with others and nature.
Recognizing this as a broader educational opportunity, Yuan noted, “Simply driving the bird away wouldn’t be appropriate, but doing nothing wasn’t an option either.” The school subsequently invited ecological experts to conduct science sessions on campus and organized student representatives to collaboratively discuss practical solutions, turning an isolated complaint into an ongoing journey of learning about respect and coexistence.
Experts clarified that the bird, colloquially termed the “noisy cuckoo” by students but scientifically known as the Asian koel, becomes especially vocal during its March and April breeding season. Male birds call persistently to attract mates. While their calls can reach 60 to 80 decibels at close proximity, the birds’ activity is sporadic, and their locations shift.
To reduce disruption, the school provided earplugs to students in dormitories near wooded areas. At the same time, artificial nests were installed to guide the birds toward a designated “life garden” recreational zone, away from classrooms and dorm buildings.
In fact, such life education has long been part of the school’s routine practice. When ducks in the campus pond began eating lotus plants, students formed a “campus duck management committee” to address the issue. During typhoons, the principal writes letters encouraging students to respect nature and appreciate resilience. A student-run “campus cat club” also cares for stray cats on school grounds.
According to Liu Yang, a professor at the School of Ecology of Sun Yat-sen University, true civilization is not about conquering nature, but about balancing development with ecological protection. This lesson at the Bao’an middle school planted seeds of ecological awareness in students’ minds, making harmony between humans and nature a living reality on campus, Liu said.
The story also reflects Shenzhen’s broader efforts to promote ecological conservation.
To protect more than 100,000 migratory birds wintering in the city each year, Shenzhen Bay Park has chosen not to install high-intensity lighting, preserving natural darkness. Futian Mangrove Ecological Park has introduced specially designed “bird-friendly streetlights” to provide safe nesting spaces. Some high-rise buildings have added dotted patterns to glass facades to prevent bird collisions.
Survey data show that Shenzhen is home to over 450 species of wild birds, accounting for about 1/3 of China’s total. From 2021 to 2025, monthly counts of migratory birds on the Shenzhen side have remained at around 40,000, reflecting the city’s ongoing commitment to ecological protection.
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